Don’t lose sight of the WOW!

Do you remember the first time you ever flew in an airplane? It was crazy exciting, right? Remember how the plane began down the runway, slowly at first, then gaining speed until the plane’s nose levitated. Then the rear wheels left contact with the runway and things got quiet, and smooth, and it all blew your mind?

I remember that. Then I started flying so much for work that I would read, work, talk to my seatmate or rearrange my sock drawer during takeoff. I had become immune to the magic.

Then one day about 15 years ago I recognized just how crazy it was that I could yawn through an airplane takeoff. That day I decided to become a born again flying virgin. Every time I have launched to the sky since then, even as a Delta Gold or Platinum Medallion flier, I have stopped what I am doing at takeoff, and experienced the thrust, lift and other-worldliness of the experience as if it were the first time.

Holy David Copperfield!

Today I remind you that the entire world is mind-blowingly magical. Unbelievable things are happening all around you. Look outside. The sunrise, sunset, skies and storms are all sorts are phenomenal.

Watching your garden transform from dirt to sprouts to vegetables and fruit is awe-inspiring. The way the foliage transforms each fall from green to red or yellow or orange is no less miraculous than the caterpillar becoming a butterfly.

That mobile phone that is surely within arms reach of you right now provides access to every bit of information and entertainment ever known And yet it doesn’t have a cord, or pipe or conveyor belt to connect it to anything!  Somehow it all flows through the ether. WTF?

 

Do you realize that the automobile you drive is like a magic carpet that will take you anywhere on the continent that you want to go?!? Imagine time traveling back to any period in time before 150 years ago and seeing the look on people’s faces as you drove by in your car! Even if you drive a Yugo.

Those clothes you are wearing were somehow transformed from plants or animals or chemicals or all of the above into something soft and attractive and shaped just like you! Seriously!?!

Humans

Don’t even get me started on humans. Humans are the most amazing, beautiful and complicated of all machines. And somehow we all stack into a set of our relatives like Russian Nesting Dolls. Which means you were somehow inside both of your parents, and their parents and their parents, and on an on until the beginning of humans! Even if you are not Russian! Nyet. I can’t fathom that.

 

All businesses, teams, organizations, nations are created by humans. Somehow we have figured out how to collect, organize and activate groups of humans to do amazing things together.  From dancing to designing and operating the International Space Station, we have found millions of ways to work together to create things that are totally unnecessary to providing food, shelter and clothing. How cool are we!?!

Dawn

Today is my lovely wife Dawn’s birthday. I have been awed by her since I first saw her. I will never forget that moment. Today we have a wonderful life full of amazing everyday adventures. We have three little miracles named Ava, Johann and Magnus. And I am thankful everyday for the indescribable joy that fills our lives. And it’s all because, on this planet of billions, Dawn’s life-path crossed mine 17 years ago. Thank God.

 

 

DSC_0076
This is what Dawn looks like at dusk in Paris.

So as you go about your day, don’t miss the Wow. It is literally everywhere. Our entire world is full of magic. It is easy to overlook. Because there is just so much of it. Even right next to you, today, at home.

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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