Welcome to the third post in my Finding Office Space series. This is a trilogy, like Rocky (which actually has seven chapters, but who’s counting?). In Looking for office space: A startup story. we began our quest for a great new office. In Looking for Office Space: The Messy Middle, we shared the middle of the journey, including an overview of all of the spaces we looked at. In this post we will decide which office we want, sign a lease, and defeat Mr. T (Clubber Lang). Then Eye of The Tiger will play, the credits will roll, and I’ll share some pics from the new space.
My advertising and idea agency, The Weaponry, first opened for business in 2016. Technology, including Slack, Google’s G-Suite, Dropbox, Asana and Zoom connected and enabled our team immediately. So we didn’t need a dedicated office. But I highly value culture and a team atmosphere. So we began searching for a new office space in July. We knew our first office should be in Milwaukee. But our rate of growth makes it difficult to know just how much space we will need a year from now.
Looking for an office is a little like looking for a date. Here is a list of the criteria we included in our E-Harmony profile:
- 1000 square feet. This provides enough room for our current team, and room for us to get really cozy as we grow.
- A 1-year lease. From year one to year two we will have doubled our business. We would like to maintain that trend. But we are not willing to bet the business on it. So we will not bite off more than we can lease.
- Downtown location. We want the energy of the city, sure. But we also want to make the commute reasonable for everyone. And all roads lead to downtown.
- Northern Downtown location (The North End). This wasn’t a mandate. But it was more than a tie-breaker. I live north of Milwaukee in the suburb of Mequon. Having moved to Milwaukee from Atlanta a year ago, I am eager to minimize my commute as much as possible.
- A separate conference room. Our team needs to gather, get loud and have fun client meetings without disturbing the rest of the staff. So a fully open concept wouldn’t work.
- A separate private office. We wanted to have a private office that anyone could use to have more privacy when needed.
- Windows. I love the energy that comes with natural light. So we wanted significant windows that let in a lot of sunshine.
- Inexpensive parking. Downtown parking isn’t fun or easy. But it is a necessity. So we wanted parking close by at the best rate available.
- Move-in ready condition: We didn’t want to have to build or move any walls. That would eat up time and money, and call for a longer lease term.
- A good feel. If you’ve ever shopped for apartments or homes you know that some places just feel right for you. The same thing holds true for office space. And underwear.
After looking at eight properties we narrowed the field to a final four for an RFP process. Easy Breezy, which I will now call 1661 North Water Street, was our Goldilocks. It met all of the criteria listed above. And the porridge temperature was just right.
Legal Mumbo Jumbo
The first step towards securing our new space was a credit check. Which felt kind of like getting tested to make sure we didn’t have any diseases. Which, of course, we don’t. Then the property owners sent a 19-page lease agreement, which is like a pre-nup. I say this because it was the highly unromantic part of what had been a romantic experience. But in the lease application phase you go from dreaming about the space to distrustful statements and lawyery clauses that add a little bitter to the glitter.
The lease agreement failed to mention a couple of important clauses from the original proposal. Like the month of rent abatement that the property owners offered (a free month of rent). It also had some wonky wording around the insurance we were required to carry. Our insurance provider and I were both scratching our heads over the language, which I now believe was just a cut-and-paste error from the landlord.
Please allow myself to introduce myself…
I had to co-sign for the lease as Adam Albrecht, the human. So if Adam Albrecht, the Founder of The Weaponry can’t pay the lease, Adam Albrecht, the regular guy has to pick up the bill. I found this to be an odd part of the process. But as Bob Bradley, my business finance advisor, and the retired CFO of Cramer Krasselt told me, bankers and landlords still ask businesses that have been around for 100 years to have someone co-sign. Those experienced businesses have a track record that allows them to reject such requests. The Weaponry, with no rental history, and little credit history, hasn’t yet earned that luxury.
Trying to finalize.
I signed all of the paperwork, printed out my proof of insurance, wrote out a business check for the deposit. Then I told Mitch, my broker, I was ready to stop by the property owner’s office to drop everything off and pick up the keys. He called to warn them I was coming the next afternoon. But when I arrived no one there could help me (despite the fact that there were 50 people in the office).
The receptionist was new. The person she tried to page couldn’t be found. And I had to run to a CEO roundtable meeting.
When I came back that afternoon they restored my confidence in the organization. A seasoned receptionist was at the desk. She summoned Daniel immediately, He greeted me at the front desk to take the paperwork and deposit check.
Then came the moment I had been waiting for. They keys. If you’ve ever bought a car, house or sturdy pair of handcuffs, you know how great it feels to get handed those keys. It signifies that all of the paper road blocks have finally been cleared.
But this was slightly different. Because when Daniel pulled the keys out of the cabinet to hand them to me there weren’t just one or two keys. There were 13. I had a whole mitt full of keys. I was like Edward Keys-hands. Or Schneider from One Day At A Time. It was a pretty exciting moment.
The Opening Ceremony
I left Daniel and strutted across the parking lot to my new office building. I got on the elevator and rode to the second floor. I got off and walked about 50 feet down the hallway to Suite #206. Then I fumbled though the keys to find one that opened the door to the office. My FIRST office, for the very first time!
The first key I picked worked. I opened the door and walked in.
I was present in that moment. I drank it all in. I was by myself, which was nice. Because it gave me a moment to reflect on my very personal journey.
Of course there are several other people who I wish could have been there to share that moment with me too. I’ll mention them in another post. But for now, I am thankful to be starting what promises to be an even bigger, better chapter in The Weaponry’s story.
Our official lease started November 1st. We have a bit of furniture moved in. Which I will write about soon. I’ve provided a few pics of the new space below. So, please take a self-scrolling tour.
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