This is how our new conference room came to life.

Breathing life into an idea is my favorite thing in the world. Taking a vision that only existed in my head, making it real, and then showing it to the world, offers a healthy, natural high. Even Nancy Reagan would approve.

I thought about creating my advertising agency for a long time before I named it The Weaponry and declared it open for thinkness. In the summer of 2017 I shopped for a new office space. But when I first got tossed the keys the office was pretty bland. So we began putting our mark on the place.

Furniture

Furnishing our office has been a fun undertaking.  I have written before about our custom-built surfboard coffee table. We had readers of this blog vote on their favorite surfboard designs. Then we shared the final result. The coffee table has been a great addition to the office, and a great conversation starter. Since then, we turned our attention to another room.

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Yep, we’ve got one of these. Read all about it at the links above.

The Conference Room

The conference room at The Weaponry was the last room we furnished. We wanted to keep it simple. In fact, we only wanted four elements in the room:

  1. Table
  2. 6-8 chairs
  3. TV monitor
  4. Whiteboard
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Folding chairs and tape helped us determine the perfect table size and the number of chairs we could fit. In the end, we crumpled up this 4×8 foot table and tossed it in the trash.

Shopping For A Table

We looked at a lot of used conference room tables, and they all made me want to cry. Most of them felt like they would have been right at home on the set of the TV show, The Office. That would never do. We looked through catalogs. All the tables either looked too serious, too sterile or had no look at all.

Then something caught our eye. It wasn’t a traditional conference room table.  It was a high top. The type of furniture designed for an active huddle space. Not the kind of table typically used to pacify you before a Powerpoint lobotomy.

When we inquired about the table we discovered it could be custom-made. Which meant we could choose the perfect length, width, height and color.

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We had our 58 inch TV monitor, but we couldn’t install it until we had the table, so we knew how high to hang it. It was our version of the chicken and the egg.

Placing The Order

We custom-designed our table to fit our conference room space like a proverbial hand in glove. We chose both the leg style and the leg color. Then came the biggest, and most important choice of all: the color of the surface.

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These six tall stools were anxious to rip their plastic off and meet some new butts.

Surfacing the Surface Color

We saw a model of our table with a white table top. It had a birch pattern to it, and it looked nice. But we picked out a few other color chips that might work as well. On the day we placed the final order I glanced at the sign in our office that says, Think like a rebel. I knew that white wasn’t right.

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We were finally birthing our conference room.  This is where the table began to crown.
Ta Da!  Our high red top table is up and ready for thinkness.
We finally knew the right height to hang our TV. Here you can see the monitor is well hung. The dry erase board, not so much.
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The whiteboard is now up. And we already have several chips on the table top. Potato chips that is.

All of the other rooms in our office have one red wall. It makes a bold statement and adds energy to each room. The ConFro (I just made that up) doesn’t have outside windows. We wanted to keep the walls white and bright to make the room feel bigger. So we used the bright red, high top table to make the room feel like the rest of the office.

Because our table is tall, you can use it in sitting mode, like Britt, or in standing mode, like me.  Is your mind totally blown by this versatility?

The table feels active. The red color energizes the room. The height of the table means you can either perch on the high stools, and feel like you are leaning into a meeting, like at a bar. Or you can stand without looking any odder than you usually do. You can also easily switch between the two positions, if you have ants in your pants.

Conclusion

We love the way our conference room has come together. We love that it offers a great hub for active thinking. We love that we have a tall, red-headed 48 inch by 96 inch table. We love our giant dry erase board for ideating and illustrating. We love having a large TV monitor for presentations, and for watching Netflix while eating lunch. We look forward to adding a few embellishments to the walls. But most of all, we look forward to having your stop by for a think.

*To follow the story of The Weaponry, and to see how this perfect agency project grows and evolves, consider subscribing to this blog.

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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