My personal March Madness.

It is 6:27pm on Saturday, March 17, 2018. America is in the heart of the NCAA Division I men’s basketball tournament, better known as March Madness. For most of my life I couldn’t get enough of this tournament. But this year is different.

This Year:

  • I have not seen a moment of live basketball.
  • I have not seen a single bracket, printed, online or on TV.
  • I have no idea which 64 teams are in the tourney. Or are there 66? Or 68?

I had no idea it was even possible to be so oblivious about the tournament a week after Selection Sunday.

But I haven’t had a moment of boredom in the past week. I have been so interested and involved in the other exciting things that basketball wasn’t even a blimp on my radar (I once had a French client misuse this term).

Having enough positive and interesting elements in your life that you have no room for the extraneous is a good sign. And right now, my family, work, friends and curiosities are filling my days in a way that leaves no need for entertainment or distractionRight now, I would rather write this post about my reflections than turn on the TV to catch up on all that I’ve missed. Life is not a spectator sport. Never has this phrase meant more to me than right now.

 

 

 

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

4 thoughts on “My personal March Madness.”

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