How in the world do you schedule your time?

My daughter Ava wants to work at The Weaponry. She is 12. While a 12-year-old may not seem like a valuable asset to an ad agency, she is a really great writer and a very creative thinker. She has a blog, she has adapted a novel she read into a screenplay, and is currently writing a murder-mystery chapter book. Oh, and she has created a series on the new Instagram TV. But she rarely makes her bed. So there’s that.

She recently asked me when she can come to work with me and help out. I told her that I would have to check my schedule to see what might work. She responded with a very simple, but surprisingly profound question:

How do you determine your schedule?

 Good Question

This made me think more deeply about my schedule in an attempt to explain it. I told her that I start with deadlines. I look at all of the things that The Weaponry has to create and the due dates for each. Then I schedule my time to focus on those projects, in order of priority, from hottest to coolest.

flat lay photography of calendar
Your schedule starts as a blank slate. How much time do you put into thinking about how you fill it?   

But this begs the question, ‘If it weren’t for deadlines or due dates, what would your schedule look like?’ For entrepreneurs, there is always something more to do. But this is really true of every job, right? So, how do you add tasks to your schedule that don’t have deadlines?

blur close up depth of field focus
If you haven’t thought deeply about how you schedule your day, maybe you need a 12-year-old daughter.

How I Do It.

I have found there are 3 things that I incorporate into my schedule, despite the fact that they don’t have due dates.

Connecting:  I am a natural connector.  I think people are the most interesting machines on the planet. I highly value my relationships. More importantly, I maintain my relationships. And when I think of someone, or have a little bell that dings in the back of my head that lets me know it has been too long since we’ve last spoken, I reach out. This is an important part of my regular schedule, and should be part of yours too.

Closing Gaps: At The Weaponry we spend time exploring the gaps between where our organization is today, and our idealized, fully formed organization of the future. As a result, we often think about our shortcomings. Although I don’t think of them as shortcomings. I simply see things that we are not doing, or don’t have yet, that we will in our ideal state. This is about improving our processes, procedures, systems and infrastructure. Entrepreneurs call this working on your business. But I think everyone can benefit from more gap closing. Except maybe The Gap.

Things that excite me: I always leave room for things that interest me. Since we are an idea generating machine, there are always exciting ideas bouncing around our office. I try to find as much time to explore those ideas as possible. This could involve a new way to look at our clients’ challenges. It could be a new product idea, an additional service, or an idea that could transform our business. I often get excited about new ideas for t-shirts, buttons, stickers or hats for The Weaponry. I love thinking about new messaging for our walls too. Most businesses could benefit from more time exploring good ideas. I do it everyday. You should pencil in some Idea Time this week.

Key Takeaway

Our lives are full of deadline-driven must do’s. They become the studs around which we build our daily schedules. But the key to making each day great is the elective activities you work into your calendar. Whether you use the same approach I do (time for connecting, closing gaps and ideas that excite) or your own formula, make sure your daily schedule isn’t simply driven by email requests and meetings. As Steven R. Covey notes in his book The 7 Habits of Highly Effective People, engaging in important, non-urgent activities is a key determinant of success. Remember that as you schedule your week.

And Ava, this Friday looks like a good day for you to come to work with me. Make sure your pencils are sharp. (That’s just an old expression. I guess it means, make sure your laptop is fully charged.)

 

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

4 thoughts on “How in the world do you schedule your time?”

  1. Adam, love your words of wisdom, today & every post. Wow, Ava sounds crazy ambitious, goal-driven and talented. Guess the apple doesn’t fall far from the Mom & Dad trees. Thx for the inspiration & coaching!

    Liked by 1 person

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