Trick or Treating is a grand lab experiment for humans. Over the past four days my children have gone Trick or Treating three times, in three different neighborhoods, with the same results. They are like lab rats who discover that if you ring the bell on the doors with lights, you will be rewarded with a treat.
My kids can’t get enough of this reward. I am certain they would go Trick or Treating again tonight and tomorrow night if I let them. But I won’t let them. Because I have seen what happens to the lab rats in this experiment. And I don’t need any heat from Family Services.
I loved Trick or Treating when I was a kid. I would come home with a huge haul of candy, dump it on the floor in my room, sort it, count it and virtually roll around in it. But then I would do something unusual. I would save it. It is not that I don’t like candy. I like it a lot. But I liked exhibiting control over the candy even more.
Delay of Gratification
What I have learned is that I am really good at the delay of gratification. As a kid that meant stockpiling candy. Today I do the same thing with hotel points and air miles. A quick check of my accounts shows that I have 538,336 unused miles on Delta Airlines and 782,719 unused points with Marriott.
It’s not that I don’t care about those miles and points. I think about them often, and what I will be able to do with them, someday. I love saving and planning for something bigger than a flight to Detroit and a stay at the Airport Courtyard (no offense to either). I have always loved building towards something bigger and more exciting down the road.
Looking back, I can now see that an important entrepreneurial trait could be seen in my youth each year at Halloween. Because as an entrepreneur you have to be willing to show up, make the rounds, find the doors with lights on, ring the bell, and engage with people in order to get the rewards.
But you also have to be willing to not eat your candy right away. You have to be patient and willing to wait for a bigger, better, longer-lasting feast later.
If you are willing to do all that, you can become a great entrepreneur.