16 Things I am thankful for this Thanksgiving. (Spoiler Alert: You’re 1 of them!)

Today is the day that we eat Turkey and give thanks. Those two things seem like strange pairings don’t they? I am going to be thankful for all I have, AND, eat a bird. It’s like celebrating Dads and Grads. They have nothing to do with each other, except they both happen in June, and they rhyme. But hey, sometimes that is all it takes.

As I prepare to ingest birds, cranberries and Grammy Beans, I am taking stock of all that I am thankful for this year. It’s quite a list. So in a particular order, here it goes.

Some Things I Am Thankful For in 2018

My Wife: I have always been thankful for my wife, Dawn. But when she fully supported my plan to leave a salaried job to bet on my ability to create a business that will support our family of 5, that made me crazy thankful. This lady is the best!

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Our family of 5, still eating and wearing clothes.

My kids: One of the greatest experiences for a busy business person is to go home and spend time with people who don’t care at all about what you do at work.

My Health:  I feel great. And according to the medical screening I just had, all of my numbers are right at the norm. Either that or I accidentally got some guy named Norm’s test results.

My Fellow Weapons We have hired more great people at The Weaponry this year. We now have employees in Milwaukee, Columbus and Atlanta. And we all work together, cross office, like one team based in Milumbta.

My Office The Weaponry has now been in our office space for a year. And we have made it feel like home. Next week we expect to sign a new lease. But we have to build in some flexibility clauses into our lease because we fully expect to outgrow our current space in the next few months. Which is a great problem to have.

Business Travel.  22 years ago I returned from my very first business trip the night before Thanksgiving. I had flown to El Centro, California with Dan Koel to photograph new tractors for Case IH in the irrigated California farmland just north of the Mexican border. I couldn’t believe how exciting it all was. Today I am thankful that I am just as excited about my career and the travel it offers. My trip to India in September was the pinnacle of work travel for the year.

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Me, Jake, Henry and Nina in India, during the couple of hours we had to go sightseeing.

Retainer Clients At the beginning of 2018 we didn’t have any retainer-based clients. So while we were growing at a healthy pace, we didn’t have much visibility into what was coming next. So our number one goal for this year was to establish retainer-based clients that would help build predictability into our machine.

Today we have 6 clients who pay us a monthly retainer. That has made it easier for us to commit to hiring more great people, and invest in other resources that allow us to deliver even better work for our clients. (Did you think retainer clients were the clients you get after your braces clients are removed?)

Heat The first time it got cold outside after we moved into our offices it was freezing in our space. Our building people sent specialist to seal our windows. Which helped some. But the biggest help was when we talked to our neighbors next door at DanceWorks, and simply asked them to turn up the thermostat. That worked like a charm. Go figure.

Hermann Miller No one has supported me over the course of the last year like Herman Miller. That’s because we have his really great Aeron desk chairs in our office. It makes a difference. Thanks Herman for building these. And thanks to Office Furniture Resources for helping us find these chairs lightly used, and at a good discount.

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Whoomp, chair it is!

Technology Thanks to technology, it has never been easier to launch a business. I am extremely thankful to a handful of resources that together create the central nervous system of our business. They are:

  • G-Suite
  • Asana
  • Slack
  • Gusto
  • Zoom
  • Dropbox

Insurance I am thankful that The Weaponry is able to offer our full-time employees both health and dental insurance. In 2018, our first year of offering such benefits, we were able to pay the full premiums on behalf of our individual employees. And it looks like we will be able to do the same in 2019. #Boom

My Commute  My drive to work is 17 miles. And it generally takes under 30 minutes. That is half the time I spent driving too and from work in Atlanta. I’m thankful for that every day. The only downside is that it now takes me twice as many days to finish an audiobook. That’s a sacrifice I am willing to make.

My Car My Acura MDX turned 10 years old this year. And I still love driving it. As my Grampy once told me, ‘A man with miles on his car has money in the bank.’ I am thankful to not have a monthly car payment. It is one less thing to worry about on my entrepreneurial adventure.

Ideas My business and my career are based on new ideas. I guess this blog is too. I am extremely thankful that the ideas keep coming. Because truth be told, I have no idea where they come from. And like a drunk at bar time, I am afraid of being cut off, because God knows I have been over-served.

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Me with old and new friends in Atlanta last week.

New Friends I love meeting new people. I am a collector. I think you can never have too many friends. Unless you are trying to hide in the witness protection program. Then too many friends could totally blow your cover and get you killed. But because I am not in that program, yet, I like having as many people on my team as I can. In the past 10 days I have met, and had significant conversations with the following new people:

  •  Jim Lucke
  • Stephanie Orman
  • Scott Jenkins
  • Reed Connor
  • Taylor Amann
  • Clay Raterman
  • Nate Davis
  • Anne Krueger
  • Eric Wilson
  • Alok Data
  • Larry Compton
  • Peter Kirchof
  • Jasmine Butler
  • Patrick Howe
  • Spencer Reed
  • Josh Schlabach
  • Bill Johnson

My Blog Readers I am extremely thankful for all of you who read, like, comment or subscribe to this blog. I know you have a millions other things you could read, and an endless number of other ways to invest your time. I am appreciative and humbled every time someone tells me they read something I wrote. So thank you for reading all the way to the end of this post. You are so much better people than those who bailed after that Dad’s & Grads observation in the first paragraph.

Key Takeaway

There is so much to be thankful for that I can’t capture it all here. As you count your  blessing, I hope you count really high. I hope you get tired, and lose your voice from all your counting. There are so many things for us all to be thankful for that there really ought to be a day for us to just stop and be thankful. And eat a bird. Yep, that still sounds weird to me.

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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