It’s time for a new office in a new city!

When I first decided to launch my own advertising agency, I had a clear vision of what the fully formed business would look like. It was spectacular, as visions should be. Because it costs just as much to envision a multi-billion dollar empire as it does to envision a lemonade stand. So you might as well envision big.

In 2015, even though my startup was still in the embryonic-stage, I was confident that great things lie ahead. I just never knew the pace at which success would unfold. But I knew, like a 2-year old in a laundry room, the unfolding was just a matter of time.

Things Started Happening

In the fall of 2015 I ran an alpha test of our minimum viable product (MVP) with our first client. The test run went as well as advertised. (#punsalwaysintended) Then, in the spring of 2016, my home office in Atlanta, where I planned every detail of the business, became The Weaponry’s first headquarters. Suddenly I was in business. And I had the best commute in Atlanta.

By the end of 2016, as part of my life design, I moved to Milwaukee. The Weaponry’s new headquarters was my new  home office. In 2017 the business was humming, we saw plenty of runway ahead, and we signed a lease on 1000 square feet of office space downtown, on the Milwaukee River (actually it was on the side of the river).

IMG_5273
Our Milwaukee office. As they say, home is where custom designed surfboard coffee table is.

But Wait. There’s More!

I never wanted to settle for just one office. That’s why I developed my Home Office Strategy. Which means I plan to establish an office every place I’ve owned a home. This includes Milwaukee, Atlanta and Columbus. I also want an office in New England, where I grew up. So Burlington, Vermont and Boston are possibilities too.

By 2018 we had full-time employees in Milwaukee, Columbus and Atlanta. 6 months ago we started thinking about the next office. And, (drumroll app please…) we’ve decided that Columbus, Ohio will be the home of the next office of The Weaponry.

meetings_skyline_08ac1260-445a-47ce-9655-3039e6a8d6b7
Columbus, Ohio just keeps getting better.

Discovering Columbus.

Columbus, Ohio is a hidden gem. It is well stocked with a highly educated workforce. It offers an amazing quality of life. And thriving industries. We have had full-time Weapons in Columbus for well over a year. And we are eager to add more.

Back Story

I spent 7 great years in Columbus with the ad agency Engauge, before it was acquired by Publicis, and I was asked to move to the new headquarters in Atlanta. Columbus has a 3-ship flotilla of talented advertising and design professionals. And there are more great brands and smart marketers there than even John Lennon could imagine.

Getting Down To Business

Columbus is the home to well-known brands like Nationwide Insurance and Safelite Auto Glass. There are great restaurants headquartered in C-Bus, including Wendy’s, Bob Evans, White Castle, Charley’s Philly Steaks, Sbarro, Donatos and Steak Escape. There are great retail brands, including Victoria’s Secret, Bath & Body Works, Hollister, Abercrombie & Fitch, and Express. Scott’s Miracle Grow is also growing plants miraculously in Columbus. Cardinal Health, which is the 14th largest company in America is headquartered there too.

The Weaponry C-Bus

We have collected a great nucleus of talent in Columbus, including both full-time and freelance Weapons. The relatively low-cost of living and high quality of life make the city a great draw. What’s even better is that Columbus is within a 3-hour drive of Detroit, Windsor, Cleveland, Pittsburgh, Cincinnati, Lexington, Louisville and Indianapolis. Not to mention Youngstown, Akron, Canton, Dayton and Toledo (wait, I DID just mention them!) The close proximity enables us to service clients in all of those cities from our Columbus hub.

oh_blu
What is round on both ends, hi in the middle, and loaded with Weapons?

Key Takeaway

There is a lot to love about Columbus. Which is why we are excited to be opening our next office in this great city. I look forward to sharing how we’ve gone about the process of finding our new space, and why we landed where we did. If you are in Columbus and want to be part of a great team, we should talk. Because things are about to get really interesting.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

5 thoughts on “It’s time for a new office in a new city!”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s