The Eye-Issue Part 2. The Big Meeting.

Earlier this week I faced a problem. And the problem was on my face. On Sunday night I noticed that a blood vessel had burst in my left eye. It didn’t hurt me, but it hurt anyone who had to look at me. Unfortunately, my advertising and idea agency, The Weaponry, had a significant first meeting scheduled with a brand new client’s executive team.

Naturally, I was concerned about making an unnaturally gross first impression. So I wrote a blog post called, I have a strange problem I don’t know how to solve. And I want your help. I solicited advice on my best course of action. Readers like you, and maybe including you, offered great feedback.

If you haven’t already read that post, you may want to take a look at it before proceeding with chapter 2. Or you could be a rebel and read them in reverse order. You so crazy…

Here’s What Happened

In addition to writing the blog post, I called Calla Stanford, the Account Leader on the business. I told her about my eye. And then the plot thickened… It turns out that Calla was extremely sick and was about to go see her doctor. UFDA! (Ufda is not a text-cronym. It’s Norwegian for whatever you need it to mean.)

I sent a message to our client explaining that my eye had suddenly gone Red Rum, and that Calla was sick and would not be able to attend the meeting. I inquired about the possibility of moving the meeting. But I added that I was still willing to attend alone, and wear something that would protect their team from my evil eye. Like sunglasses, a grocery bag or a 1920’s dive helmet.

A few minutes later they called to tell me that they were looking for another meeting time. They called back again within the hour to say that it would be weeks before the same team could assemble. So they preferred to proceed with our original meeting time. And they were mentally preparing themselves for Eyemageddon.

Let’s Do This

I prepared to handle the meeting solo. Meanwhile, helpful friends, family and blog readers were offering great advice. Many people encouraged me to proceed as if there were no problem. Others said call the client to explain the situation and ask them how they want to proceed. Which, of course, is what I did.

However, the most popular advice I received was to proceed with the meeting as planned, but rock an eyepatch to cover up the offending eye. Several people encouraged me to take it one step further and brand the eyepatch with The Weaponry logo. Surprisingly, no one encouraged me to guzzle Visine.

Looking For An Eyepatch

As I was getting ready for work on the morning of the meeting, I asked my wife where we might have an eye patch. She told me to check our 8-year old son Magnus’ room. I went to his room, opened the drawer in his night stand, and within 5 seconds found an eyepatch! Yay! But a minute later, when I tried to put it on, I realized the elastic band was way too small to circumnavigate my head. Boo!

So I went back to the same drawer in Magnus’ room to see if there was any chance that there was another eyepatch that fit a more mature cranium. Sure enough, within 10 seconds of searching I found another eyepatch! And this one was big enough to fit Jack Sparrow’s head after a full day of compliments.

IMG_5818
Me and eyepatch number 2, looking like Eye Patch Adam.

The Meeting

I went to the meeting, solo, as planned. And it was great. I had properly warned them about my issue. I had given them the ability to choose how they wanted to proceed. So there was no surprise. And no disappointment. (That I know of.)

The issue created a great topic of conversation at both the beginning and the end of the meeting. But the eye was a non-issue in between. Instead, we focused on the business at hand. I also positioned myself at the front, on the left side of the room. This meant that the team primarily saw Righty Winksalot, (my nickname for my good eye).

After we wrapped up the business end of the meeting we all gathered for a photo. I always enjoy a good group photo op. But under normal circumstances I would not have taken a pic after a kickoff meeting. But then again, this wasn’t a normal circumstance.

IMG_5822
Me and 5 of the 7 clients who didn’t run from the meeting screaming.

Key Takeaways

  1. Ask and Ye Shall Receive. I received a lot of good, supportive and humorous feedback from my people that helped me make my decision. Thank you all.
  2. Honesty is the best policy. I shared my challenge with the new client and let them decide how they wanted to proceed. And they said Let’s Roll! So we rolled.
  3. Everyone loves an eyepatch. The amount of love shown for the eyepatch was a significant surprise. Then again, eyepatches are intriguing. Like a good ad, the eyepatch makes you stand out from the crowd, and makes people want to know more.
  4. Things go wrong all the time. You will never be able to avoid all problems. Learning how to deal with whatever comes your way is one of the most valuable skills you will ever develop.

*If you know someone with a bad eye, a nasty rash or simple chronic halitosis, who you think could benefit from this story, please share it with them.

**For those of you paying close attention to the details, the photo used as the featured image for this post was taken as a selfie, using Instagram. Instagram doesn’t un-reverse a reversed image. Therefore it looks like it was my right eye. But it is my left.

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

6 thoughts on “The Eye-Issue Part 2. The Big Meeting.”

  1. Adam,

    This one is my all-time fave!

    Sincerely,

    Julie

    Julie McNamara
    TJM Innovations, LLC
    Office – 414-446-8778
    Direct line – 414-269-8949
    F – 480-287-8589

    [email-signature-tjm-03]

    Liked by 1 person

  2. I enjoyed this post – thanks!

    On Thu, May 9, 2019 at 7:51 AM The Perfect Agency Project wrote:

    > Adam Albrecht posted: “Earlier this week I faced a problem. And the > problem was on my face. On Sunday night I noticed that a blood vessel had > burst in my left eye. It didn’t hurt me, but it hurt anyone who had to look > at me. Unfortunately, my advertising and idea agency, The We” >

    Liked by 1 person

  3. Adam, I didn’t get a chance to post but I was also going to suggest an eye patch. Having recently had an eye surgery and looking like I had been in a fight, I can relate to what you were going through. Glad the meeting went well.

    Liked by 1 person

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