How to really make your network work.

Your network is one of your most valuable assets. But how much work should you put into building and maintaining your network? It’s an even more important question to ask than how much wood could a woodchuck chuck if a woodchuck could chuck would. But I bet you don’t have a good answer to either question. And neither did I. Until now.

Gary Keller

Recently I bought a couple of books by Gary Keller. In addition to being a best selling author, Keller is the co-founder of Keller Williams Realty. Which, my Spidey Sense tells me, is how the company got its first name.

The One Thing

The 2 Keller books I now own are The One Thing, which I have not yet started, but assume is about going number one, and The Millionaire Real Estate Investor, which I highly recommend.

The Millionaire RE Investor

Your Work Network

In The Millionaire Real Estate Investor Keller writes a lot about Your Work Network. He breaks this network down into 3 concentric circles:

  • Your Inner Circle,
  • Your Support Circle
  • Your Service Circle

The inner circle is comprised of your mentors, partners and consultants. The support circle is comprised of the core people you need to support and advise you on specific work transactions. The service circle consists of all the people that you may need to perform specialized tasks with a limited scope.

Your 3 Rings

Regardless of whether you are involved in real estate or a stay at home mom or dad, you have a network with a similar 3-ring structure. Which is not to be confused with the 3-ring circus, 3-ring binder or the 3-ring rule when answering a call after a first date.

The Aha

Envisioning your network as concentric circles is useful, but not not mind blowing. However, I found Keller’s recommendation on how to maintain your network relationships thought provoking.

Maintaining Your Network

Keller writes that to maintain your work relationships you should:

  1. Call Them Every Month
  2. Mail Them Something of Interest Every Month
  3. Meet With The Members of Your Inner Circle Every Month

This is a great rule of thumb. Most of us probably fall nowhere near this level of contact with our network. But we should. Calling is easy. If you broaden the term mailing to include email and texting you can certainly do a whole lot of #2 (#snickering). And meeting with the members of your inner circle once a month should be a no brainer, scarecrow.

IMG_7804
My college teammate Bryan Jones is a Realtor with Keller Williams, and someone I talk to every month and meet with several times a year.

Key Takeaway

You get out of your network what you put into it. Try Keller’s advice to stay connected to those in your network once a month. Start with your inner rings. We should all fully invest in our inner circle on a monthly basis. However, increasing your investment in your middle, or even your outer ring could pay huge dividends for you both personally and professionally. So as Rhianna said, work, work, work, work, work on putting more work into your network. And you are sure to draw more great things your way.

*If you know someone who could benefit from this idea, please share it with them. 

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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