It’s my birthday! Time for 5 new goals.

Today, May 25th, is my birthday. I consider my birthday the most important day of my life. Seriously. If it wasn’t for my birthday I doubt I’d have a wedding anniversary. Or kids. Or my birthday suit. Or a blog.

The Real New Year’s Day

I think of my birthday, not New Year’s Day, as the starting point of my year. And this year I am focused on some very important goals. Or as a Mexican soccer announcer would say, I have some ‘Muy Importante Gooooooooooals!’

My 5 Goals For The Next Year

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Me at work with my favorite saying.

1. Get More Aggressive.  Recently I’ve done more leaping and less looking. I’ve taken several premature steps forward on initiatives rather than taking the time to properly prepare, and consider all of the possible outcomes. The results have been impressive. By simply moving forward when I get an inkling I am creating more progress than I do when I carefully consider my options. So in the year ahead, less thinking. More doing. Or as Toby Keith said, a little less talk and a lot more action.

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 I remember being excited to hit 200 blog posts. That was almost 100 posts ago. Art credit goes to Intern Ava.

2. Write more.  I already write like I am Orville and Wilbur’s third brother. But in the year ahead I have goals to crank my typewriter up to 11. In addition to this blog that I post to 3 times per week, I now have 3 book ideas started. I also met with a couple of magazine publishers yesterday about writing a regular piece for their pub. (That’s slang for publication. I am not writing for an Irish bar.) How did this opportunity come about?  I got aggressive and contacted them on an impulse, before I really thought it through. (See Goal #1)

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I launched my first business with my cousin Brooks Albrecht. Now we’re discussing other ideas.

3. Create Another Business. There is something about entrepreneurship that is like Pringles. Because once you pop, you can’t stop. I have 3 leading business ideas I am currently working through. One involves cheese. (#WhenInWisconsin…) One is a franchise opportunity (not to be confused with a french fry opportunity). And the other involves fo real estate. (#forealdo). Of course I have other ideas that get added to the list daily. So I want to bring at least one of the ideas to life in the next year. But no matter which one wins, I want to eat more cheese.

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The stud in the middle is my man Enrique Perez-Guerra, my college athletic trainer. We reconnected recently after 20 years. My teammate Scott Brinen and I now video conference with each other once a month.

4. Become A Greater Connector. I am a dot connector. It is how I process the world. I love creating, maintaining and facilitating connections. This is my most meaningful contribution to the people in my circles. Because at the end of our days the only thing that really matters is the impact we have on each other’s lives. Wait, did that just get real serious, real fast? #crickets

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My family on the Riverwalk in San Antonio during Fiesta.

5. More Quality Time With Family. I put my family at the top of the list of people I want to connect with. Like the meatball on top of spaghetti. My family includes my wife, Dawn and children Ava, Johann and Magnus. But it also includes my parents, sisters and their families. As well as my very large extended family. Especially now that I am about to make my first lap around the sun without any grandparents. Which means my generation needs to prioritize and facilitate our gatherings now that my 4 grandparents are sitting together at the great card table in the sky.

Key Takeaway

Birthdays are important. They serve as an annual reminder of the scarcity of time. To make the most of each year, reevaluate what is most important to you on your birthday. Set new and higher goals and expectations. Then charge forward to meet them. It’s how we create a life worth writing about. Which, if I’m lucky, would be book number 4.

My Birthday Wish

If you want to do me a special free favor on my birthday, please subscribe to get this blog gift wrapped and delivered to your inbox. It would really mean a lot to me. The subscribe button is on the home page.

*Also, Happy Birthday to my sister Heather. Yes we share a birthday. No we’re not twins. #howweirdisthat

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

6 thoughts on “It’s my birthday! Time for 5 new goals.”

  1. I always love your blog but when you said cheese you hooked me as a permanent reader. I am officially applying to your cheese business venture, whatever it is!

    Liked by 1 person

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