The one thing you need to have if you want to start a business.

I love a good proverb. It offers a great way to summarize and remember a simple truth. I recently stumbled upon an interesting old Chinese proverb. By stumbling, I mean I found it by accident. Not that I tripped and fell on top of it.

Here it is:

 ‘A Man Without a Smiling Face Must Never Open a Shop’ -Chinese Proverb

This proverb makes me laugh. It isn’t poetic. It lacks the thought-inspiring depth of Confucius. It’s what I would label a very niche-audience proverb. I don’t know if this was intended for the non-smiling crowd, or the maybe-I-will-open-a-shop crowd.

Smiling Is A Requirement

Regardless of how narrow and niche and blunt the proverb is, it is true. Businesses are about human interactions. If you don’t have a smiling face, you can’t show people you are happy to see them. Customers won’t feel welcomed, appreciated or valued. A person without a smiling face creates a poor customer experience. If you can take someone’s money, but can’t give them a smile in return, there will be no repeat business.

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Dr. Demond Means, one of my great clients, loves a good smile!

Make Them Feel Good

This proverb is a great reminder about the doors that open when we smile. Smiling makes you magnetic, pleasant and warm. Smiling make others feel good. And customers will pay a premium for that feeling. Customers and clients have a wide range of options to choose from. They will always go where they feel welcomed and appreciated. And a smile makes them feel both.

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My client Mike Bortolotti likes smiling. Smiling is his favorite.

Smiling Is a Customer Magnet

When I was young I spent a few valuable Saturdays working at a concession booth at a stadium. I smiled the whole time. It was clear that by smiling I gave the crowd walking past the impression that I was happy to see them. Which made them more likely to approach the booth. I’ll never forget that lesson. As a result I sold a lot of foam fingers.

Be A Good Host

As a business owner you must always put the customer first. You must be a good host. By putting a smile on your face you attract customers and keep them coming back over and over again.

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My clients Tarun, Payal, Nina and Jake like to see me and Adam ‘Henry’ Emery smile, even in India.

Resting Smile Face

Smiling is my default. I don’t put a lot of thought into it. Because I don’t have to. I am sure that my naturally smiley nature has been an important factor in my entrepreneurial success. I want to make my clients’ interactions with The Weaponry, my advertising and idea agency, the most enjoyable part of their day. And by the looks on their faces, it often is.

Key Takeaway

If you can’t put a smile on your face you can’t be an entrepreneur. Because if you can’t put a smile on your own face you certainly won’t be able to put one on anyone else’s. Customers have options. In the age of online commerce, one of the greatest reasons to enter a shop is to see a smiling face that is happy to help you. Offer a smiling face to every customer you see. And you are likely to see them over and over again.

If you know someone who could benefit from this message, please share it with them. 

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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