Sometimes you let yourself down.

It’s not whether or not you fall down, it’s whether or not you get back up. That is the essence of all motivational quotes on perseverance. Today I’m giving myself a pep talk. Because after having established and adhering to a very regular blog writing and publishing routine, this week I published… nothing. Not even a gif of tumbleweeds blowing past my keyboard.

I have a tall stack of excuses to lean on for my posting miss this week. I had work travel. I had long and late shoot days. But the biggest issue I didn’t overcome was that I got sick. I have been dealing with a strange kind of sickness that attacked my lungs and seems to have fractured my sleep-iphram, or whatever your sleep mechanism is called. After not sleeping all night, the last thing you want to do is get up at 6am to write for an hour or so. So I let myself off the hook.

Now I have to get myself back on the hook. Starting with a Saturday post that is really an apology. The apology is to me, from me. As I wrote about in, How to use fake deadlines to make your dreams come true, we make progress by giving ourselves false deadlines. They are the key to self driven accomplishments.

I had set false deadlines to publish blog posts every Tuesday, Thursday and Sunday. But this week I missed my own false deadlines. Boo. It’s not that the one week is a major problem. But I have annual blogging growth goals to meet. And I need every post to help accomplish those goals. 

Key Takeaway

We all stumble on our journeys at some point. The key is to not let those stumbles become the norms. The exception should be the exception. Don’t let it get promoted to the rule. Or the law.

And… I’m back on track.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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