When was the last time you saw your people?

On Monday morning I woke up in Orlando, Florida. Most people would be thrilled to be in Florida in February. But before the sun came up I was at the airport, leaving sunny  Florida to head back to Wisconsin. And I was thrilled. Because I had a very interesting afternoon planned.

MKE

I landed at Milwaukee’s General Mitchell International Airport at 11:30am. I was eager to get off the plane. But the universe had other plans. In fact, I was kept on the plane for at least 30 minutes, at the gate, while police were summoned to deal with some human shenanigans that unfolded on the flight.

Deplane! Deplane!

Once I finally got off the plane I hurried to the parking garage and jumped in my car. I sped off towards the Illinois border, just 30 miles to the south. I had 3 meetings planned that afternoon. I hadn’t prepared at all. I did no research. No competitive analysis. No powerpoint presentation. Because on a random Monday afternoon in February, I simply made plans to see 3 old friends.

Hello Kenosha!

My interesting afternoon started with lunch at the Waterfront Warehouse in Kenosha, Wisconsin. If you are ever looking for a great place to meet someone for lunch midway between Milwaukee and Chicago, this is the place.

My seat had a great view of Lake Michigan. But what was really fun was having lunch with my friend Bryan Specht. Bryan lives in Chicago. I live in Milwaukee. So we decided to meet in the middle, like Maren Morris said.

IMG_0834 2

Bryan is a rockstar marketer. We first met when his former agency, Olson, was considering buying my former agency, Engauge. Bryan and I got to know each other through that process, and I really liked him. So we stayed in touch. But we hadn’t seen each other for 7 years.

As we ate we talked about life, and business. We talked about entrepreneurship, private equity firms, acquisitions, and earn-outs. We talked about the challenges of organizational integration. We talked about the people we knew in common. And Steve McQueen. And Monaco watches. (Bryan has the one I want.) We sounded like adult business people who have a lot of knowledge and experience. Which apparently we do.

Bryan and I are the same age. We were both college athletes. Our last names both end in ‘echt’. And he recently started his own marketing consultancy called Salient Group Ventures.  I started my own advertising and idea agency, The Weaponry, 4 years ago. So it was great to spend time with someone I had do much in common with. We were both eager for more time together. So we’ve committed to making Kenosha Konversations a regular thing. (We didn’t actually kall them Kenosha Konversations.  That’s just a kute name I made up for this story).

Mark Dahms

After my lunch with Bryan I drove 15 miles north to a spot in Racine, Wisconsin called Route 20.  There, I met with my college track and field teammate at The University of Wisconsin, Mark Dahms.

Mark is wicked Smart. He was the valedictorian of his senior class at Waukesha Catholic Memorial High School. He was a great student at Wisconsin, and went on to get his MBA at Northwestern’s Kellogg School of Management. I always thought that was where you went to study cereal. But apparently it’s like, a good school, for smart people.

IMG_0837
Try to guess which one of us works in finance at SC Johnson, and which one works at an ad agency called The Weaponry. I’ll give you two guesses.

Mark has been with SC Johnson since he graduated from college. But don’t think Mark hasn’t gotten around. He worked for SCJ in England, where he met his wife, who was working for SCJ. #RaisedEyebrow  They also lived in Australia. And apparently, when you clean a mirror with Windex south of the equator, you should wipe it counter clockwise. (I may have just made that up.)

I had not seen Mark in 14  years. So we caught up on life, work and family. I learned that a traditional Polish Christmas celebration may involve keeping a carp in your bathtub. And I was reminded that if you were really tall in college, you are probably still going to be really tall 24 years after your graduate. Did I mention that Mark once made a bet that he could eat 6 giant fudge brownies for dessert at our college training table. That didn’t turn out well for anyone.

A Symphonic Ending

My 3rd meeting of the day was with my friend Camela Langendorf. Camela and I met our freshman year of college at the University of Wisconsin. We met in Symphony class. Which is way harder than it sounds. (I still got an A.)

Camela was always funny and smart and fun to be around. Today, she is a great photographer, and owns her own business called Varitay Studios. The company name comes from the fact that Cam is not just a little bit tay. Or even regular tay.

Before we got together on Monday, Camela and I had not seen each other since… 1995.  That’s right, it had been 25 years since we last saw each other in person! Yet it was like we had seen each other yesterday.

IMG_1296

We talked about life and family and careers. We talked about college and friends and the pursuit of happiness.

We also talked about photography and entrepreneurship. We dug into profitability and business development and the power of great employees. We talked about great books. And we talked about how we should get together again soon.

Why Do This?

So why did I schedule time on a Monday afternoon to see friends who I haven’t seen for 7, 14 and 25 years? Because life is short. And our human relations are extremely valuable. At the end of our days, the only thing that will really matter is the impact we have on each other. So I make staying in touch with my people a priority. It’s one of my best habits (along with smiling first thing when I open my eyes in the morning).

The Question

Who haven’t you seen lately that you should? A friend? A family member? A business associate?  Your waxer? This week I challenge you to make time to reconnect with someone you haven’t seen in years. Maybe even decades. We have a limited amount of time on this planet. You never know when that time will run out. So make plans to see your people now.

Key Takeaway

See your people in real life.

*If you know someone who could benefit form this story, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: The Perfect Agency Project and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 12 year old daughter Ava. Adam can be reached at adam@theweaponry.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s