The problem solving magic of the 3rd option.

I am a professional creative thinker. My job is to come up with ideas, and then bring those ideas to life. Which sounds easy, and fun. Which it is. But there is one major obstacle that often stands in the way of professional creatives: clients. You see, clients also have ideas. And their ideas are sometimes different than yours. And sometimes your clients’ ideas are good. Like, really good.

The Creative Conundrum

So what are you supposed to do when clients go all rogue on you and have their own ideas and opinions? After all, we are hired to be the idea people, right? Aren’t the clients supposed to listen to us? To trust us and our superior ideation abilities?

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A creative super-human, looking all creative and photographable.

Learning From Experience

I have faced this issue a million brazilian fo-fillion times in my career. I have had to contend with client-generated ideas from the time I was a young copywriter until I opened  The Weaponry, the advertising and idea agency I launched in 2016. With over 20 years of thinkering experience under my belt, I have found that there are 3 ways you can handle the client-creative idea clash.

The 3 Alternatives

1. Give Up. You don’t have to stand up for your ideas.  In fact, agencies often surrender immediately when a client proclaims their own idea. Or asks for a change. Or sneezes. This is because there are a lot of people who don’t believe in their ideas enough to stand up for them.

I hate this. It devalues the original creative idea. Which should have been presented for a very good reason. (You did have a very good reason didn’t you?) By simply surrendering to your client’s idea you are suddenly just a production person on behalf of your client. Don’t be that guy. And don’t be that gal.

2. Don’t Budge. This is the option I encourage most professional creatives to choose. Stand your ground. Believe unwaveringly in your idea. Fall on your sword. In fact, I’ll throw you on your sword if you like.

The reason I want you to embrace this idea so strongly is because it is a fast way to lose clients. And I would love to slip in and pick up your clients as you are getting thrown out a second story window.

3. Find A New, Better Option. If the client isn’t fully satisfied with your idea or execution it is because they still have a perceived unmet need. They are offering an idea that helps meet that need or concern. Sometimes their suggestion will be perfect. And a good creative should recognize this. But if the solution isn’t perfect, keep exploring. The greatest creative solution is the one that accommodates for the dreams and desires of both the client and agency. (Dreams and Desires is also the title of the trashy romance novel I’m now inspired to write.)

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Pushing for that perfect third option has 5 positive benefits.

1. It demonstrates that you want what is best for the project. And not just what the client requested.

2. It shows you are not simply married to your own idea. (Which also means no one gets to throw idea rice at your idea wedding.)

3. It certifies you as an avid problem solver. Clients love a partner who will push further to make everyone happy.

4. It strengthens your skills. It’s like adding more weight to the bar at the gym. Throw more challenges on the problem, add more constraints, and see if you can still Houdini out.

5. It reveals your work ethic. In the workplace your work ethic translates to character and trust and all manner of positive attributes.

Key Takeaway

Everyone loves a problem solver. This is true in business and in your personal life. But problem solving doesn’t mean giving up on your idea. And it doesn’t mean winning at all costs. It means finding a solution for every challenge. Always push for the win-win solution. Develop a reputation for helping everyone get to the best answer. It is the best way to get many more problems to solve.

If you know someone who could benefit from this message, please share it with them. 

The amazing story behind one of the most famous memorials in America.

In 2015 my family and I spent Memorial Day weekend in Washington D.C. This is a must-do experience for all Americans. Spending Memorial Day at the famed Arlington National Cemetery, or exploring the war memorials, provides a profound perspective on this important American holiday. Because is shines a spotlight on the true cost of freedom. And there are more lives of American military personnel on the final invoice than you can fathom.

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Ava’s Class Trip

My 13 year old daughter, Ava just returned from a 7th grade class trip to D.C. I wondered how much she would get out of this experience, because she had already been there twice with our family. When she got home I was eager to discuss her 4-day whirlwind tour, and hear about the new things she saw and learned. That’s when she shared an amazing story I hadn’t heard about the Vietnam Veterans Memorial.

Vietnam Veterans Memorial

One of the most challenging chapters in America’s military and political history was the Vietnam War. But the memorial honoring the fallen veterans of this war holds an important and inspiring story for us all.

The Young Designer

The Vietnam Veterans Memorial was not designed by a world renowned architect, but by a young college student. Maya Ying Lin was a 21 year old senior at Yale when her memorial design was chosen. She was studying architecture. But didn’t yet have her undergraduate or overgraduate degrees. She didn’t have an apprenticeship with Mike Brady. She simply had a good idea.

There were two unique elements of her design. Most of the memorials in Washington are white. But Lin’s memorial is black. Which sets a very different, and more somber tone. The other unique feature of her design are the names. The Wall, as it is known, includes the names of all the veterans who fell during the war, in chronological order. Which means the wall tells the story of the Vietnam War, from beginning to end, in human lives.

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Maya Ying Lin with her winning design.

Lin created her design and submitted it to the national design competition as a part of a college class. In her class at Yale the design only earned Lin a B. Yet in the national competition her design stood out above all others. Which means that despite her age, her lack of experience and the fact that she only got a B on the class project, she beat out 1,420 other designers. The best part of the story is that Lin’s college professor also submitted a design in the competition.

Key Takeaway

There is no age requirement, degree or title required to have a great idea. Never be afraid to share, submit or advocate for your own ideas. Remember that judges, teachers, coaches and bosses don’t always know best. Don’t let the gatekeepers, rule makers and final sayers diminish the inherent value in your great idea, creation or performance.

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Never forget.

Thank You

Thank you to all who served our great country. To those who sacrificed their lives for our freedom, we owe more than we could ever repay. But the Vietnam Veterans Memorial comes the closest. By etching the names of all 58,318 fallen during the war in polished black granite it ensures that each and every one of them will play a permanent role in our nation’s story of freedom. Even a college student can see that.

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One of my favorite picks of my 4 favorite people in one of my favorite places.

How to write my favorite word the way I do it.

Do you have a favorite word to write? I do. I have written a library’s worth of words in my lifetime. But for fun and flair, there is one word that beats them all by a cursive mile.

Attitude

Here’s how to write it the way I do.

  1. Grab your favorite pen.
  2. Prepare to write in your flowiest cursive.
  3. Draw a looping lowercase ‘a’ like you are circling the key point on the page.
  4. Let each of the next letters flow like you are sketching a roller coaster.
  5. After you finish the ‘e’, cross all three of the ‘t’s with one stroke. Do it as if you were crossing the most important task off your to-do list.
  6. Dot the ‘i’ like you are an orchestra conductor hitting the final note in the final song of the final concert of your career.
  7. Look at the word you have just written and realize that it means everything in life.
  8. Write the word again and again and again, until the ink in your pen runs dry.

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Our newest piece of office furniture is also the most unique.

If you like shopping for furniture you should become an entrepreneur. Because one of the by-products of owning a growing business is you need to buy products like chairs and table for your team. The Weaponry, my advertising and idea agency, now owns 14 comfortable chairs, a couch, several tables, and one custom-made lamp. The lamp is probably considered lighting. But this is my blog and I’m calling it furniture.

The Coffee Table Quest

We quickly found options we liked for most of our office furniture needs. But there was one piece that we just couldn’t find in stores or online. We wanted a statement-making coffee table. In full disclosure, I don’t drink coffee. So I think of it as a chocolate milk table. But because the rest of the world knows these types of drink-stabilizing platforms as coffee tables, I will give in to peer pressure and act like I will enjoy coffee on them like everyone else.

Square Pegs.

Our office space is very square. The furniture in our casual seating area is very square too. So we needed a long table with a curvy figure to round out the room. A surfboard-shaped table would be perfect.

Desperately Seeking Surfboard.

Within 60 seconds of thinking, ‘A surfboard coffee table would to totally gnarly dude!’, I found a custom maker of surf furniture online. I was soon on the phone with Marker Six in North Carolina. Then the Weaponry whipped up six different design options and asked people to vote on their favorites. You can find the post ‘Surfing for a coffee table and we need your help.’ here.

If you didn’t play along then you can play now.

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Pick your favorite (or remember your favorite from the first time you voted). Then check below to see if we have similar tastes.

The Votes Have Been Tallied

After we had sufficient feedback from our social networks we ordered our custom designed table. Then we waited.

It’s Here!

After about a month, and some unfortunate weather delays in the epoxification process and FedEx’s delivering-during-a-snowstorm process, our new table showed up yesterday.

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The surfboard top came packaged like this. The box underneath it contained the legs. We didn’t read the instructions and thought this was how it should go together. #seesawtable
This is the revere angle of what our table top looked like covered with a cardboard prophylactic. 
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This is the cardboard cocoon our table emerged from. Its duty was heavy, but still medium.
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Rick from Marker Six, the makers of our coffee table, was listening during the ‘Use Protection’ talk.  He used layers of cardboard, pipe insulation, paper and styrofoam to protect the wood.

 

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Ta Da! Number 3 is the winner!  It’s a fun conversation piece. Even if I am just talking to myself. In the background you can also see our custom-made pen lamp from David Laro.
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This is a great place to surf the web.

What’s Next? 

The next step is for you to stop by to enjoy a tour of our office and a beverage on the board. Make The Weaponry part of your next swing through Wisconsin. If you live in Milwaukee, stop by and let’s have some chocolate milk, coffee, tea, beer or a juice box in our newly completed board room. We’re expecting you.

*To follow the good the bad and the gnarly of my entrepreneurial adventure please  consider subscribing to this blog.

 

The best thing about our new stickers is hidden on the back.

There are some business secrets they don’t teach you at Harvard Business School. Like the fact that every great business needs a great sticker. The Weaponry, my advertising and idea agency, now has a great sticker. It comes from Sticker Robot.  Which I think is where The Jetsons and R2-D2 get their sticker supplies.

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Sticker Robot makes the best silkscreened stickers in the business. But if you want some for your business you should order them the same day you establish your legal business entity. Because they take a loooong time to produce. We ordered ours back in November.  They finally arrived on January 16th.

A video on how Sticker Robot make their world-famous stickers.

The Modern Branding Iron.

The whole concept of branding originated from ranchers who branded their livestock with a hot iron to identify their little dogies. Today I find very few people who will let me sear them with a red-hot iron. So we use these 2.5 inch X 2.5 inch vinyl stickers instead. I have already placed one on my computer, my Yeti tumbler, my car and all three of my children.

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We ordered 1000 stickers and got 500 free.
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I’ll tumbler for you.

Check out that backside… (It’s stickerlicious!)

But what I really love about them is their backside. Sticker Robot allows you to print a message or design on the back of the sticker. So we added some of our philosophy. And some of our philosophy about our philosophy. And we added a call to confusion. Which is like a call to action, if the action actually leads to more confusion, like our website does. Visit theweaponry.com to see what I mean.

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I love sharing our philosophy on the back of our sticker. Don’t overlook the little opportunities to share your brand message in unexpected places.

Then we also added a note about the importance of proofreading.  See the *note below? I’ll wait while you review.

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Did you find the typo? Did you look carefully?

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The Typo

If you didn’t find the typo it is probably because there is no typo. We just thought it was a funny addition. And perhaps it would increase engagement. Who reads the back of a sticker two or three times?  Well, if it’s a sticker from The Weaponry, and you feel challenged, maybe you will. Then, maybe you walk away with a story about how you spent 60 seconds looking for a typo that wasn’t really there.

This sticker sums up The Weaponry pretty well.

  1. We believe in the power of a consistent brand look.
  2. Red reflects our enthusiasm.
  3. We believe the most powerful weapon on Earth is the human mind.
  4. We believe that business is war.
  5. We believe we shouldn’t take ourselves too seriously.
  6. And we believe in finding fun ways to increase engagement.

Your takeaway.

If you would like a sticker just ask (I now carry them with me everywhere). Or leave a request in the comment section below. You can also stop by The Weaponry to pick one up (1661 N. Water Street In Milwaukee). If you are looking for a job, an internship, a chance to network or just a good excuse to come for a grand tour of The Weaponry’s World Headquarters, a sticker request is a good in. And we have a sticker with your name on it. Well, actually our name is on it. That was just a figure or speech.

*If you would like to stick around to learn more about The Weaponry and my entrepreneurial journey please subscribe to this blog. You may even find some real typos.

 

The writing is on the wall, and I love it.

I don’t have any tattoos. I probably never will.  But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin

Our Latest Sign

Every time we personalize our new space it feels even more like The Weaponry.  More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.

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I love having this statement in my office as a constant reminder as I work. I also love the white wall and the Cream City Brick in our office. Fine, I love everything about working at The Weaponry. There, I said it.

I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.

Here is a time-lapse video of our new sign being applied.

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I love this wall. And I love The Weaponry shield as the punctuation at the end of the statement.

Your Takeaway 

If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork,  I may pay for it myself.

*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.

We’re surfing for coffee and want your help!

The Weaponry is making a surfboard coffee table for our new office! We’ve looked at a variety of designs and would love your input.

In the comments section please list the number of your favorite design. SurfBoard (1)

We plan to deliver our final design to Marker Six by the last day of business in 2017.  We expect to have the coffee table by the end of January. And we plan to have an ocean installed sometime after that.

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