Why today is the best day of the year!

Today marks the end of Daylight Savings Time. Which means that today it will get darker one hour earlier than it did yesterday. According to my AcuRite SmartHUB weather station, today the sun will set on my backyard at 4:41pm Central Standard Time. If you have a Charlie Brown outlook, you might think this is the worst day of the year. But good grief people, you couldn’t be more wrong.

The Best Day

Today is absolutely the best day of the year. Why? Because if you have ever wanted to get more out of your day, and more out of your life, today is the day to make it happen. Today, Ladies and Gentlereaders, is the Unicorn of Days! The Once-In-A-Blue Moon Event! Today, is the needle in the haystack, and you have found it! Today is the 25-hour Day!

Your Chance To Do More

Today is like a bigger pair of jeans, which means that you can squeeze more in. I woke up today like a kid on Christmas morning. At 5am I was fully cooked and ready to get after this 25-hour day. I hope you are ready to make the most of it too. Because it’s go time!

Think Of The Possibilities

Today you can literally spend more time with family and friends (kids, notice how I literally used the word literally correctly). You can get to church or your place of worship (God knows we could all use it). You can find time for exercise without feeling like you are running behind.  You can go for a hike, or a drive, and fall in love with fall. You can visit a museum. You can read and get inspired and learn something new.

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Go out and fall with your people today!

You can trade in some fast food for slow food by cooking, baking or grilling yourself (I mean that you are doing the cooking yourself, not that you are literally cooking yourself). You can organize your closet, garage, basement or sock drawer, which will help you enjoy this day for many days to come.

If you like to draw, write, paint, sew, knit, build, photograph, or create any of a billion other things, do it. Do it now.

Today, you can even catch up on the sleep you never get enough of.

Plan Your Next Chapter

You can start planning your next vacation. Or that job or career change you wish you had more time to think about. You know that business idea that you think would be so exciting to launch, but never seem to have the time to focus on? Well, today is a great day to tap into your inner Richard Branson and sketch out a plan, even if you are an entrepreneurial virgin (see what I did right there?)

Time To Give Back

Today you can spend time thinking about how you can give more of yourself to others. You can think about giving of your time or money to worthy causes and charities. Or create a new worthy cause or charity to benefit others.

Key Takeaway

Today is a great day to put the electronic time wasters in a drawer, so that you can get the most out of this beautiful, rare 25-hour day. Go do more. Take time to recognize, embrace and wallow in the good that is all around you. If time is precious, and life is a gift, a 25-hour day is the most valuable present we will ever have. So be present. Be productive. And spin your extra time into gold.

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How to lean in to team building at work and at home.

I come from a large family. Actually, I come from two large families. My Dad is one of twelve children. My Mom is one of nine. Both sides of my family have made family a priority. Not only have they committed to a lot of procreating, they have committed to a lot of recreating too. Both The Albrechts and The Spraus have made pilgrimages to the Snow Mountain Ranch in Winter Park, Colorado, which has been rated as the #1 location in America for family reunions. Although how one mountain in Colorado is known as Snow Mountain confounds me. Don’t all of Colorado’s mountains have snow?

Bonding and Building

Family bonding and team building are the focus (or is that foci) of our reunions. We stay in large family cabins that house 40 to 80 people each. We play together, eat together, and enjoy general togetherness together.

On one of the days at each reunion we participate in organized team building exercises. The ranch offers a wide variety of activities that require you to learn how to work with a partner, or an entire team, in order complete a challenge.

One of two 40-person cabins we occupied at the Not-So-Snowy Mountain Ranch

The Cable Walk

One of my favorite challenges is the partner cable walk. In this challenge two partners stand on separate cables suspended 18 inches off the ground. Facing each other, the partners have to move as far along the cable as possible without falling off. The kicker is that the cables are arranged in a V-shape, so they spread farther and farther apart as you walk.

Taking Notes

When we took on this challenge several years ago with my Mom’s family, I sat back and observed the other pairs as they navigated the cables. I studied what worked and what didn’t. The best performance (farthest distance traveled) was from my brother-in-law Uriah, and my cousin Jacci’s husband, Mike. If you laid Uriah and Mike end-to-end (which to my knowledge we have never done) they would be close to 13 feet long. All things being equal, height was a major advantage.

But wait…

But all things were not equal. I quickly spotted what I thought people were doing wrong. All of the pairs who went before me held hands and started inching down the cables. While holding on to each other seemed like a good strategy, I could tell it was not the best strategy. And eventually it became a limiting strategy.

Our Attempt

Finally, using the insights from our observations, my wife Dawn and I took our turn. Unlike everyone else, we didn’t hold on to each other. Instead, we leaned against each other. As we started, we looked as if we were doing standing push ups against each other. Or maybe we looked like we got caught playing Patty Cake with crazy glue on our palms.

As we made our way along the v-shaped cables we became a human hinge, with our hands forming the connection point. As the cables formed a large and expanding V-shape, Dawn and I also formed a V-shape that allowed us to match the angle of the cables. This made all the difference. In fact, our lean-on-me technique enabled Dawn and I to travel twice as far as any other pair. Or pear. Or Pierre.

Dawn and I basking in our glory, while being shot by a very short photographer.

The Difference

It is easy to think we are teaming with others when we are in the same office, or on the same court or field. But proximity and contact are not enough. You have to reorient yourself to rely on your partners or teammates to do their jobs. You have to sacrifice your individual posture in order to create an even stronger team, machine, company or partnership.

Applying This At Work

As we grow the advertising and idea agency, The Weaponry, I know we need to continue building and operating as an interdependent team. In order to thrive we need to create a scalable organization that gets larger and broader and deeper to accommodate the increase in demand. Which means that each of our members must do what is best for the entire team. And each of us must be able to trust our teammates to do their jobs, without handholding. It is the only way to achieve our ambitious goals.

Key Takeaway

In order for the whole to be greater than the sum of its parts, we can’t simply hold on to each other. We must lean on each other. We must trust that our teammates will lean back on us. By creating this dynamic, we create a structure of support that can produce much greater results than we could ever create on our own. This is true at work, in athletics and in families. It is certainly true within our marriages. 18 years ago today Dawn and I had our very first date. Ever since then, we have been leaning on each other, and accomplishing more together than we ever could have on our own. Just like we did on the partner cable walk at the family reunion in Colorado.  

 

The key to longevity from my 100 year old Grammy.

Yesterday was my Grandmother’s funeral.

Many people have told me they are sorry for my loss. But I’ve had nothing but gain.  My Grammy, Lillian (Anderson) Sprau, was 100.5. She was a purebred Norwegian saint from Minnesota.  She was the sweetest, kindest person I have ever met.

She was also fun and funny. She loved to travel. She loved a good party. And she loved her family. She was married for 67 years before my Grampy realized he couldn’t keep up with her at 92. She had 9 children, 23 grandchildren and 35 great-grandchildren (not including those of us regular grandchildren who were also great).

I used to call my Grammy regularly on my commute home from work. We would talk about all kinds of things; from weather to family happenings to politics to travel to world news to sports. I would always spend a part of the conversation talking about our family heritage. I knew that Grammy was my best source of family history, and that she wouldn’t be around forever.

On one of our calls, when Grammy was in her northern 90’s, I asked her, ‘What is the key to living so long?’  She paused a moment, then stated confidently,

‘I think you can’t take everything so seriously.’

That is some great Grammy advice.

The stress we feel when we take life so seriously wears down our machinery. As of 2017, humanic machinery still can’t be replaced. So often we take work, politics, sports, family, school and social interactions so seriously that it takes years off of our lives.

As you go about your day today, remember my Grammy’s words. Don’t take everything so seriously.  Don’t stress yourself out. Don’t let others do it to you either. Have fun. Find the humor in life. Laugh more. And live more.

 

What makes these siblings freakishly unique.

Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. A USP helps a brand, product or service stand apart from the competition in a meaningfully way. At The Weaponry, we help our clients discover and amplify their USP. Sometimes it is obvious. Other times we have to dig. Sometimes we dig to China.

I love discovering the USP in humans too. Everyone is special in his or her own way.  I remember being told this many times in my preschool and elementary school days. I believed it. While other kids may have had to do some soul-searching or head scratching to discover what made them special, I knew.

I am one of four children of Robert and Jill (Sprau) Albrecht. My parents got married 4 days before the 1960’s expired. They had my older sister, Heather, 17 months after that. Two years later they had their next child. Their first and only son. Me. Now, when I say I was born two years later, I mean it. My older sister and I have the same birthday.

My parents then slowed their roll, and waited almost 3 years to have my younger sister, Alison. Two years after that, our family caboose arrived. We named my baby sister, Donielle. (note to SpellCheck, AutoCorrect and Starbucks baristas: it is Donielle, with an ‘o’)

To recap: my older sister, Heather, and I have the same birthday, 2 years apart.  My two younger sisters, Alison and Donielle, have the same birthday, 2 years apart. Heather and I were born May 25th. Alison and Donielle were born May 22nd.  Which means my parents had 4 kids, on two days, just 3 days apart.

That’s pretty unique.

When telling new friends about our birthdays my parents would always conclude the story with:

…So we always say, “No more vacations in August!”

This always generated a huge laugh from the adults in the room. I’m a quick study. So when I would meet a new friend and tell them my origin story, I would always end it just like my parents did. I remember being at a sleepover and telling my friend’s parents this story, with the standard Albrecht-Family punchline. But as a 7-year old, I didn’t get big laughter. I made parents’ jaws drop. I got a look that even a 7-year-old could read as, ‘That is NOT an appropriate things to say. You won’t be playing with our Johnny again.’

But I had no idea what I was saying.  In fact, it wasn’t until my junior year of high school that I ever bothered to count back the 9 months from May to get some insight on the baby-making. And there it was. August. My parents made me and my 3 sisters in August. Apparently, while on vacation. Which is gross. And TMI. That’s why it wasn’t a cool thing for a 7-year old to say. Suddenly, all those horrified reactions made sense.  They thought I knew something that clearly I did not.

My family’s unique birthday story has always made me feel special. I now recognize that there are a handful of other things that make me special too. I can make a loud popping sound with my jaw. I may have the flattest feet on earth. I can make a pun out of any word you throw my way. But my birthday story always makes me feel like I was special from day 1. If you are giving birth to a business, brand, product or service, be sure to create it to be special from the start.  Then you’ll have as much fun telling your story as I have telling mine.

Today kicks off the Albrecht Family Birthweek. The biggest week of the year in the Albrecht family. Happy birthday today to my sisters Alison and Donielle, who are both in Houston. Happy be-earlied birthday to my sister Heather in Saint Paul.  I love all 3 of you more than footy pajamas, ice cream in a can and roller coasters. You make me proud to be your only bro. And you make me thankful for vacations in August.