4 Netflix shows that will inspire you to think in new ways.

Have you ever found yourself thinking there is nothing on TV? I have. But that is complete poppycock. Today, smart TVs enable you to watch cable, Youtube, Amazon Prime and Hulu on your television set. Not to mention every video ever uploaded to the inter-webs. The problem isn’t a lack of good programs. It is that there is so much programming that it is hard to sort through it all to find the good stuff.

4 Entertaining Shows That Will Stimulate Your Brainium.

At my advertising and idea agency, The Weaponry, we seek out thought-provoking Netflix programs to watch during our lunch hour. It’s part of our program to stimulate creative thinking. As we watch, we frequently hit the pause button to discuss the interesting, inspiring or provocative stories. The 4 latest shows we have watched have generated so much conversation on our team that I thought they would be worth sharing. So here they are, ranked from Wholesome to Holy Shiznit!

  1.  Walt: The Man Behind The Myth.

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This family friendly program follows the improbable story of Walt Disney’s rise, from humble midwestern child, to the man who changed movies, TV, merchandising and amusement parks forever. Dick Van Dyke narrates the documentary, which features interviews and images that will make you admire Disney more than ever. It’s clean enough for the whole family to enjoy, yet provides a fascinating path for entrepreneurs and creative minds to emulate. I recently read Walt Disney by Neal Gabler, which is an outstanding book. But this 90 minute program covers much of the same story as the 851 page book. So, see it real soon.

2.  Follow This

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This Buzzfeed News production is exactly what the curious modern mind needs. It investigates interesting, if not obscure phenomenon in 20 minutes or less. It is like 60 Minutes for the next generation. Each episode follows BuzzFeed.News journalists on their journey to uncover a unique, untold story. Which means that viewers not only learn about the new topic, they learn how the reporter is learning about it too.

The topics are fascinating. From The dumping of Bird scooters across America, to video game addiction centers, to the ASMR video explosion. (I was surprised to discover my 13-year-old daughter knew all about ASMR. She was just as surprised to hear that I knew about it too.) 

The series often covers topics I know little to nothing about. Which makes them all the more interesting. I can’t wait to see what they uncover next.

3. Slobby’s World

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This is my current obsession. Slobby Robby is a true character who owns an 80s and 90s vintage store in Tuscon, Arizona. The store, Generation Cool, provides the backdrop for Slobby’s wheeling and dealing in old school sneakers, clothing, toys and so much more, bro!

3 reasons to love this show.

First, Slobby Robby is over the top. From his ridiculous clothing, to his insane hair, to his hilarious language, he is a character for the ages. I wish I had made him up. I can’t tell if he is channeling Chris Farley, or if Chris Farley was channeling him

Second. The things he buys, sells and trades are fascinating. If you spent any part of your life in the 80s or 90s this show is likely to bring back some memories of the way we were (sing that line like Barbara Streisand).

Third: Slobby Robby is a shrewd business man. Under all of his loud and clowny exterior (which I love) is a man who really knows his business inside and out. He knows how to find the goods to sell. He understands the true market value of another man’s junk (no, not that kind of junk). And he knows how to offer great customer experience, which keeps people coming back.

4. The American Meme

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Wow! This show is crayer than Crayola Crayons. The 90 minute documentary takes an in-depth look at the phenomenon of internet-famous celebrities, who have achieved celebrity status despite a lack of traditional talents. This all-access look at publicity fiends, including Paris Hilton, The Fat Jew, DJ Khalid, Kirill (The Slut Whisperer) and Bethany Furlan, shows the upside, and dark downside to social media-borne fame. I loved this. And if weren’t for all of the swearing, dildos and boobs I would make my kids watch it to understand that if you try to dance with this type of fame you will get burned.

Key Takeaway:

There is a lot of great programing available today. Much if it is good and stimulating for your brain. I hope you enjoy these 4 shows. If you have been watching something that has really made you think, please share. I am always looking for a good excuse to spend more time on my couch.

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Why going too far is so good for you.

One of my goals for 2019 is to push things further. I have always been fascinated with limitations, and what it takes to move beyond them. We are capable of far more than we realize. And if we don’t flirt with the limitations of our minds, muscles and machines we will never know what is truly possible. And suddenly, I’m hoping my kids are not reading this.

Discovering Limits

I find great pleasure in discovering the outer boundaries. I have driven my cars out of gas, just to know where the true limit is. For those of you afraid to experiment with a fume-y gas tank, they can go farther than the gauges advertise. Knowing the true limitations helps you recalibrate, and know what your real options are.

My Junior year in high school I pushed my automitve limits and got into a single car accident. Late one night I was speeding way too fast and lost control of my Ford Escort on a dirt road. I flew off a 10-foot embankment, hit a tree in mid-air and landed on the passenger side of the car. When I came to a violent stop, I was staring at a herd of cows who were staring back at me as if a UFO had just landed in their pasture. And we all know cows and UFOs don’t mix.

The fascinating reward of losing control of your car is that you discover where the limit of control is. And that is a valuable asset the rest of your life. What’s more, I walked away from the accident without a scratch. And the next day in my track and field meet, I broke a 25-year-old conference record in the discus, and set my new personal record. (#TwoFer)  My Escort was tougher than I would have ever imagined too. I never had it repaired, and drove it for another 7 years.

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Salvador Dali

Salvador Dali, the famous surrealist, was known for pushing his art into strange, new and bizarre realms. When people told Salvador Dali he had gone too far he would respond:

It’s the only place I have ever wanted to go. -Salvador Dali

I love this quote. By pushing to the far reaches of his imagination, Dali created artwork like the world had never seen. In 2016, Dali’s Painting, Portrait De Paul Eluard, sold for $22,000,000. Had he not gone too far it is likely that we would have never known Dali’s name, or his melted clocks, or his redonculous stache.

Creativity

At The Weaponry, my advertising and idea agency, I often ask our team to take things too far. Find the breaking point in a concept, design, or layout. Find how many words is too few. Find the edge of good taste or credibility by pushing beyond it. Because you don’t really know where the limits are until you have bumped up against them. Or better yet, until you have moved beyond them. This is true in the physical, mental and emotional world. It is true in business, art, science, athletics, fashion, medicine, travel and humor. We must push the limits to explore, innovate and discover.

Key Takeaway

This year, go too far. Find the edges and boundaries. Find out what you are really capable of. And where things really fall apart. It may be much farther out than you thought. And discovering where the true limitations are, or are not, may be the most valuable thing you do in 2019. Unless you are my kids. In which case, keep the grape juice off the carpet like your Mom said.

Happy New Year! You now have to begin again at zero.

2018 was an amazing year for me. It was fun, productive and profitable. I felt as if I was racking up points on a scoreboard all year long. I developed great new relationships, new clients and new revenue. I had new ideas, new opportunities, new experiences and new travel. But when I woke up yesterday it was all gone. The scoreboard that tallied all of my points in 2018 had been turned off. Everything had reset to Zero. And I was all like WTF?!?

My Business

My business, The Weaponry, has not made a single dime yet in 2019 (obscure reference to when Americans used to carry real money). We haven’t created any advertisements, designed any logos or scripted any videos. We haven’t crafted any smart strategic plans. We haven’t written any witty copy. We haven’t bought any media or developed any websites.

We haven’t created any new relationships. We haven’t earned any trust. We haven’t won any new business. We haven’t returned any emails, calls or texts. There have been no meetings. No travel. And no new hires to celeberate (in fact it’s just another ordinary day).

In short, we haven’t done anything at all.

My Blog

My blog has reset to zero too. I haven’t written or published any new posts yet this year. No views, likes, comments or shares. I haven’t passed along any newly learned lessons. There have been no new insights on entrepreneurship, success, creativity, advertising, or networking. I have no new subscribers this year. No views from the other side of the world. No silly jokes or obscure references to separate the insiders from the outsiders. No outlandishly inappropriate asides written to make readers snarf (blow drinks or other liquidy foods out the nose).

Reality Check

It’s a new year. Whether you had a great 2018 or a terrible 2018, it’s now over. And you, me and everyone else are starting over again with no points and no wins.

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Let’s Do This!

So today, January 2nd, 2019, my team and I will get to work. We’ll start at zero and see how much we can accomplish in the next 364 days. We plan to double down, and double the business again in 2019.

It’s All About The Team…

While it is true that I haven’t done anything yet this year, I do have an amazing team. Our Weapons are super smart, strategic, creative and experienced. But they are also extremely hard-working, fun, funny, collaborative and kind. They are our unfair competitive advantages.

…And The Clients

We have great clients from Washington D.C. to San Francisco. We have been busy developing trust and keeping our commitments. Which means that we are scoring points at a faster and faster pace. We have been building our brand and our reputation. Which has provided us with potential opportunities with new clients that could stretch our business far beyond the United States in the coming year.

Key Takeaway

It is time for all of us to get back to work. It’s time to stoke this fire to see just how hot it can get.** Time to score new points. Time to build on our momentum. Time to turn our potential into reality. Time to rack up great new wins that will make this another year worth remembering.

**But remember, no matter how hot it gets in here, don’t take off all your clothes (at least not at work, or around anyone you work with). We learned this over the last couple years. And that didn’t go away at midnight on New Year’s Eve. Sorry Nelly.

The best way to start the New Year right.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2018. Or, if your 2018 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 365 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2019.

Don’t stay up until midnight.

Go to bed at a decent hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I went to bed before midnight on New Year’s Eve last year. And I loved it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes. And Auld Lang Syne is a dumb song, which I presume is about Mr. Syne, who lived next door to me when I was growing up in Vermont. He wasn’t worth singing about at any hour.

The fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night of sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.
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This could totally be you tomorrow.

Let’s get it started

Aim for getting a good 8 hours of sleep tonight. Try getting to bed by 10:30pm and waking up by 6:30am. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night sleep. Start 2019 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve! Oh, and if it is already 2019 when you are reading this, there is no need to read any further.

We have come to the end of our first lease. So now what?

I walked into my office on Monday morning at 7:30am. For many this would serve as a low point for the new week. But for me, in the quiet and calm, before the week roared to life, I could not have been happier. Because I was standing in the middle of the advertising agency I always dreamed of building.

Time Flies

It has been 13 months since The Weaponry moved into our office space. When we first signed the lease the space had less personality than an empty bucket. Which simply wouldn’t do for the agency I had founded 18 months earlier. Today, as we near the end of our initial lease, it looks as if The Weaponry has always been here. Here’s why:

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My friend Elizabeth Rees, Founder of Chasing Paper, stopping by The Weaponry. Clearly this was not in July.

 

The Furniture

We have real desks and Herman Miller Aeon chairs (which are AEON-MAZING!). We  have comfortable guest chairs in my office that feel like you are getting a hug from a giant Teddy Bear. We have our loungey area couch and chairs that offer a casual place to stop, collaborate and listen. We have our custom designed surfboard coffee table. Because who doesn’t need one of those, right?

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Our casual meeting space where you can put your feet up on The Weaponry surfboard coffee chocolate milk table, or lay down on the couch if you are feeling wiped out.
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Me and Chris Meece in the Teddy Bear Chairs.

The Conference Room

Our conference room is home to our custom-built red, high top conference table. It has been as great as we thought it would be. It allows people to sit or stand and magically be at or near the same eye level. Which is great for staring contests.

The active sitting position of the high chairs means that you simply can’t relax for hours on end at this table. So we meet quickly, then get back to the work to be done. We also have a 55-inch TV mounted to the wall to share work, host video conference calls and watch Netflix at lunch.

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My friend Britt Beck is demonstrating how to sit at our conference room table. I’m executing what we call ‘the stand’. We are both pleased with our individual performances.
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This year a group of CEOs, including Darren Fisher, Larry Bangs, and Adam ‘Little Adam’ Ausloos,  gathered for a regular roundtable lunch at The Weaponry. Shhh. Don’t tell them that the table is actually rectangular.

The Walls

We have a new map on the wall that will be the subject of future posts. But we also have important messages on the wall. Oh, and we painted all of the walls either Snowfall White or The Weaponry Red. So the space feels like us, and we feel like our space.

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Some of our Weapons on our 2-year anniversary, wearing office camouflage.

The Fridge

We have a refrigerator in The Weaponry Red too! It’s the hottest thing in cooling. It cost us twice as much as a black or white fridge. But the fact that it goes perfectly with our space makes it totally worth it. Because you gotta coordinate.

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Our refrigerator, which we call Perry.

What Next?

Now that we have imposed our vision on this space we are facing some interesting realities. We may not fit here for much longer. So we are working with our building’s management team to determine how we can expand over the course of the next year as we will most definitely outgrow this space. In fact, by December 31st I will sign a new lease. But I still haven’t decided which option I will choose.

The Options:

  1. Add new space to our current office
  2. Move from the 2nd floor to the 3rd floor
  3. Move from the 2nd floor to the 5th floor
  4. Sign a 1, 3 or 5 year extension
  5. None of the above
  6. All of the above
  7. Let love lift us up where we belong

Key Takeaway

We have been very happy with the office. It has been a great asset to our team. These 1000 square feet transform The Weaponry from a business to a place. People drop by to see us all the time. I love that. Our clients come and work from our office. Students stop by to see what an agency looks like. Friends and family passing through Milwaukee schedule a stop into their travels (there is also a great beer tour a block away if you are planning your itinerary).

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My parents (who celebrated 49 years of marriage yesterday) on their first visit to The Weaponry.

The day that we outgrow this space will be bitter-sweet for me. It will mean that we have grown beyond our starter office, which is the goal. But it also means leaving our first real home. A home that Kristyn Lilley and I painted and personalized. No matter what, 2019 will be an interesting year. At some point we will be moving on up like George and Weezy. I can’t wait to find out where and when. Thanks for following the journey. Because we’re in this blog together. And like berries on the vine, it gets sweeter all the time.

*If you want to know what happens next consider subscribing to this blog. And if you want to know more about how I did any of this, please let me know. I am happy to share.

To make 2019 the best year ever, start right now.

I have a confession to make. When I set my yearly goals, I cheat in order to attain them. It’s not the kind of cheating that hurts anyone else. In fact, it’s not the kind of cheating that hurts anyone at all. But it sure gives me an advantage. And I don’t feel the least bit bad about it either.

Getting it wrong.

Most people set their goals for the year, and begin working towards them, on January 1st. Or maybe they start on January 2nd, depending on when the holiday falls. Or maybe January 3rd, depending on what bowl games are on TV on the 1st and 2nd. Then, despite the fact that we all have 365 days to accomplish our annual goals, most people lose their momentum before the end of the first month.

Getting it right.

I don’t want to be one of those people. So I give myself every advantage possible. I noticed long ago that no one calls you for a false start if you start working towards your annual goals early. So I cheat. I start working on my goals for next year before the current year is over.

Personal Goals

I start working on my fitness goals for the year at Thanksgiving of the year before. I am a bit of a contrarian. So I use Thanksgiving as a cue to get fitter, not fatter. That way I start the new year with a healthy routine already formed.

My wife Dawn and I begin planning our travel adventures for the next year as soon as we have taken our final trip of the current year. Which is now typically right before Labor Day (because kids ruin everything). I found that when I waited too long to plan my vacations they didn’t plan themselves. Which meant they didn’t happen. Now we schedule our adventures early, and we get more out of them.

WWGGD (What Would Gordon Gekko Do?)

I would never consider waiting to act on my professional goals until January 1st either.

Because in business, your year is determined by what you do in the 4th quarter of the year before.

When you add new business in the fall, you start benefiting from it right away, in the  beginning or the first quarter. And it pays out all year long. Whereas new opportunities that surface in the first quarter might not bear any fruit until the second, third or 4th quarter. Which means that a piece of business worth $1 million, $100,000 or $1000 over the course of 12 months will only be worth a fraction of that in the first calendar year.

Starting your own business

I launched my advertising and idea agency, The Weaponry, in the spring of 2016. But I began planning my business in August of 2015. I took on freelance projects beginning in October of 2015. And I used the income from those projects as the seed money to start my own agency. That early start was key to a successful launch. You can do the same thing.

Key Takeaway

If you want to be great, you can’t wait (that sounds like a Jesse Jacksonism).  You can’t coast from Thanksgiving to New Years Eve. You have to build momentum. So improve your chances of making 2019 your best year ever by starting today. Do more tomorrow. Because a New Year’s resolution is most successful when you find your resolve in the old year.

*If one of your resolutions is to read more in the new year, consider subscribing to this blog.

Why I encourage people to fight in the office.

Designing an office space that fits your company culture is like creating a clubhouse. When we signed the lease on our new office space a year ago I couldn’t wait to give it a serious makeover.* The drab office we leased was move-in ready for a lobotomy clinic. That wasn’t quite the vibe we were going for at The Weaponry, the advertising and idea agency I launched the year before. So as soon as we got the keys to the office we began transforming the space to match our personality.

A Sign Of Things To Come.

One of my favorite features of our office is the large sign that now greets you when you first come in the door. The bright red and white, 5-foot by 5-foot sign invites you to, in no uncertain terms, Fight With Your Brain.

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Business Is War

I love this statement. because at The Weaponry, we believe that business is war. To win the war of business you need to outthink the competition. You win with strategic thinking and creativity. You win by summoning your intelligence and accumulated knowledge. In fact, your brain is your most powerful weapon in any battle, whether you are talking about business, board games or back alleys.

The Double Entendre

As much as I love the obvious meaning of this statement, I love the second meaning even more. The next level message encourages you to fight against your brain. It is a call to resist your brain’s tendencies. It is a reminder to fight your brain whenever it attempts to follow a well-worn path. To default to habit. To think too small. To simply follow others. Or to delete the last sentence in a paragraph (phew, that was close).

Fight With Your Brain is a warning to resist the feeling that you think you already know the answer. It is a call to fight against assumptions. Fight the belief that there is only one right way to approach a problem.

We want you to fight with your brain when it wants to reject a new process, procedure or plan. Fight with your brain when it wants the old version of an app back (I know you know what I mean).

You must also fight against negative thinking. You need to fight self-doubt. Fight unwarranted feelings of insecurity. Fight against giving up. And fight your bad habits. In fact, you should fight against anything that limits your thinking. Except maybe city hall. Because come on, it’s city hall!

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We have also created Fight With Your Brain pins. If you want one leave me a message in the comments section. 

Key Takeaway

By fighting, while using your brain, you develop better strategies and ideas. By fighting, against your brain, you keep your thinking flexible and adaptable. You keep your emperor organ positive and prepared. It is the best way to keep new and valuable ideas flowing. Which is what makes the brain the most innovative research and development lab on Earth. So keep it cranking. Because when you fight with your brain you will be amazed at all the good you can produce.


*In 2017 I chronicled The Weaponry’s search for an office in a 3-part mini series that shares what the process of finding, negotiating and leasing office space is like for startups. My agent believes he can get the trilogy made into a movie series and have it distributed at every Blockbuster Video store in the country! Until then, you can find the story of our journey at these links:

  1. Looking for office space: A startup story.
  2. Looking For Office Space Part 2: The Messy Middle.
  3. Looking for Office Space Part 3: We Have An Office!