Why Wheel Of Fortune is the perfect interview game.

I like watching Wheel of Fortune. It’s not because of Pat Sajak’s perma-tan, perfect hair or witty commentary. And it’s not because of Vanna White and her seemingly irreplaceable skills at touching lighted rectangles. Although 30 years ago that was a compelling draw.

The best part about Wheel of Fortune is trying to solve the puzzles. In case you hadn’t noticed, life is one big puzzle. As the Founder of the advertising and idea agency, The Weaponry, I am constantly trying to solve client problems. That’s why I am hunting for world-class problem solvers the way Imelda Marcos hunted for footwear.

The Interview

Lately I’ve been thinking about introducing WOF into the interview process. Because the game show offers valuable insights into a candidate’s approach to solving real world puzzles. Not only is this kind of problem solving valuable in marketing, it translates to success in business, finance, medicine, auto repair, courtship and just about every career Sally Struthers might mention.

The 3 kinds of contestants on The Wheel of Fortune.

Early Solvers.

My WOF heroes are the people who solve the puzzle in the least amount of time with the  least amount of information. I’m always impressed by those who find the answer well before I do. They are the see-ers of the unseen. These people are clever, insightful and daring. You should hire as many of these types as you can get your hands on (in an HR appropriate way).

Middle Solvers

The majority of the puzzle solvers take a crack at the answer somewhere in the middle of the fill. They offer an answer once many letters are exposed, and the puzzle is relatively easy to solve. At this point the viewer at home either has the answer or has several of the words figured out, but still fails to see a couple of un-purchased vowels. These are your average people. If you fill your organization with these average people you can build an average company. I would rather go bankrupt.

The Reader

At the tail end of the spectrum are the readers. These are the people who don’t attempt to solve the puzzle until every letter is filled in, and they can literally read the entire answer. These are the types that only bet on a sure thing. They are the belt and suspenders types. But Wheel Of Fortune favors the bold.

Please don’t be the reader. When you wait until the answer is obvious you have lost all competitive advantage. Because when there is no risk there is no reward.

Key Takeaway

The further upstream you can solve a problem the move valuable you are. There is a significant market for those who can see the unseen, forecast a trend, or alert a team to an opportunity or catastrophe hiding in the shadows.

In business development, you can’t wait until the account you want goes into review and invites you and every Tom, Dick and Mary to pitch. To offer value you have to be able to solve a problem before the answer is flashing in the middle of Times Square. Or before Vanna has flipped her final consonant.

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How to warm up your entrepreneurial spirit.

Admit it, you would really like to own your own business. Most of us would. But getting started is a gnarly tangle of question marks.

  • Do I have what it takes?
  • What do I do first?
  • Do I have the appetite for risk?
  • Should I find a partner?
  • If my business doesn’t take off quickly do I give up food, shelter or clothing first?

Curious-but-careful types turn to books for answers to these questions. While you can read about entrepreneurship all you want, you can’t actually become an entrepreneur without taking action. Which means the best thing to do to warm up your entrepreneurial spirit is practice taking entrepreneurial action (without spending or losing money in the process).

The Challenge

I offer people enamored with the idea of entrepreneurship a simple one week challenge. If you bail on the challenge in the first day, it is a sign that you should not be a sailor on the entrepreneur ship. But if you complete the challenge, not only have you exercised the right behavior, you’ve primed the pump for the next step too.

So here is my challenge to you:


Adam Albrecht’s Unpatented One Week Entrepreneurial Warm Up Exercise.

  1. Pick a good starting day that offers flexibility in your schedule. Saturdays, Sundays and Holidays work well.
  2. Every time you think of someone, reach out to them. Send an email,  text or a call them. Shoot them a message on LinkedIn, Instagram, Twitter or Facebook. Write the impulse down if you can’t send a message at that moment. But send the message that day. If there is a reason that person popped into your mind let them know. *only contact each person once, even if you think of them multiple times during the week. You don’t want to creep them out.

3. Write down the number of days in a row that you completed the mission.


The 3 Reasons You Should Try This Exercise:

1.Entrepreneurship is about turning thoughts into actions. Everyone has thoughts, ideas and impulses. But most of the time these impulses dissipate before they become actions. This exercise helps you transform your moments of inspiration into actions.

2. Entrepreneurship also requires you to actively maintain your network. That means investing time, thought, action and care into other people. It also involves expanding your network. Which could mean reaching out to people you don’t know, or don’t know well.

3. Entrepreneurship requires persistence. You have to keep at it day after day. Even if you really enjoyed a day or two of this exercise, don’t try to launch a business until you can string together a full week of successful impulse activation. 

5 Things You Will Learn From This Exercise:

1. What it is like to activate your thoughts.

2. Whether or not you can activate your thoughts with consistency.

3. Your connections with others will grow stronger.

4. The recency of your communications with make others more likely to think of you again in the near future.

5. Human interactions often set off a chain of interesting positive events. 

Key Takeaway

In entrepreneurship action is everything. In order to invent Facebook you actually have to invent Facebook. And it starts by doing the things you’ve thought about doing but haven’t done. Entrepreneurship requires you to spend a good chunk of your time outside your comfort zone. So practice getting over that discomfort by reaching out to friends and family you haven’t contacted for quite some time. By the end of this Unpatented One Week Entrepreneurial Warm Up Exercise, you won’t have spent any money on your business idea. But you will have created a more fertile environment for it to grow.

Are you really in control of your career?

It was December of 1999. The world was facing a possible Y2K apocalypse, and I was surrounded by cranberries. I had written a national TV commercial for Northland Cranberry Juice and was now preparing to shoot the spot in their hometown, Wisconsin Rapids, Wisconsin. Wisconsin Rapids (just in case you’ve never been there) is to cranberries what Nashville is to country music.

The premise of the commercial we were shooting was that the honest, hardworking people of Wisconsin Rapids put 100% into everything they do. So they would never consider putting anything less than 100% juice into a bottle of Northland. The same could not be said for those villains at Ocean Spray. Their cranberry cocktails ranged from just 17% to 27% juice. Cut to the close up of the Ocean Spray ingredient label, and cue the horror movie music.

The Director

But this story is not about juice. It is about the director. Ashley Lazarus. While Ashley Lazarus is one of the most beautiful names I have ever heard, it belongs to a bear of a man. A South African man. A man best known in America for launching the Saturn car brand with the iconic Spring in Springhill commercials. In other words, Ashley had mad directing skillz.

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Ashley Lazarus and a camera that won’t fit in your pocket.

Location Scouting

My first two days with Ashley were spent scouting for locations to shoot the commercial.  We were looking for the most interesting locations in and around Wisconsin Rapids to capture on film.

The conversation

While driving between locations in the Wisconsin countryside, Ashley, who was in his 60s, turned to me and slowly asked in his deep, South African accent, ‘Adam, how old are you?’

I replied, ’26’.

Not only will I never forget what he said next, it helped steer the course of my career, and my life.

Ashley continued,

‘Adam, eventually you must open your own advertising agency. You will be promised great positions in your career. You may even be offered them. But eventually all creatives are either passed over or forced out of agencies. The only way for you to remain in control of your career is to own your own agency.’

I had dreamed of owning my own agency since I first started my career three years earlier. But now, at 26 years old, I was told I had no choice. If I wanted to be in control of my career and my life’s path, I would have to start my own advertising agency and create my own opportunities.

That advice stuck in my head like a cocklebur to corduroy. I believed Ashley was right. Over the next 15 years I was promoted from Copywriter, to Senior Writer, to Associate Creative Director, to Creative Director, to Executive Creative Director to Chief Creative Officer. But I never forgot what Ashley said. And I wanted the ultimate control over my career path.

The Weaponry

In 2016, when I was 42 years old, I launched my own advertising and idea agency, The Weaponry. I also launched this blog to chronicle the entire journey (if you’d like to follow along at home consider subscribing). Today, I’d like Ashley to know that I listened, appreciated and followed the advice he gave me in the back of that SUV in Wisconsin, Rapids in 1999.

Key Takeaway

What Ashley said about my career holds true for you too. Your career path, and your life path will be determined by someone else if you don’t take control of it. You too should start your own business, or side hustle, or consulting gig. Prepare your own plan B before you need it. It’s the key to writing your own script with your own happy ending.

This is what people really remember about you.

I don’t have any tattoos. But each time we get a meaningful image or quote added to the walls of our new offices at The Weaponry, I feel as if an important statement has been tattooed on me. Of course our wall art is much larger and much less painful than a real tattoo. And I don’t have to hide the wall art from my Mom.

I’ve written about our wall statements before. But last week we had another quote tattooed to our office. Not only do I find this quote inspiring, it states a critical tenant of brand-building.

Our Latest Wall Quote:

 “You are remembered for the rules you break.”

-General Douglas MacArthur

MacArthur hit the nail on the head, and sent it into concussion protocol with this line. In Nike Founder, Phil Knight’s book Shoe Dog, he references this quote several times. I find myself referencing it often too.

There are multiple ways to interpret this quote. But I see it in the most positive light possible. You are remembered for the norms the standards and the expectations you don’t follow. You are remembered for the parts of you that stick out. Not the ones that fit in. You are remembered like Frank Sinatra, for doing it your way.

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Me and my cousin Brooks Albrecht and some 504 point type.

This is true of people, businesses, brands, products, services, plants, minerals and animals. Speaking of animals, consider mammals for a moment. They are warm-blooded and fur-bearing creatures. But the dolphins doesn’t seem like a mammal because it lives in the ocean. The bat doesn’t seem like a mammal because it frickin flies! And the platypus, well, it breaks so many rules I don’t even know what it was to start with.

Conformity

Conformity is the opposite of creativity. Conforming to every rule means you disappear. If you want to be remembered by your peers, in job interviews, or in customers’ minds, you have to break some rules.

Key Takeaway

Look for ways to be different. Break stupid rules. Break smart rules when you have an even smarter reason to do so. Rules were made to be broken. You were made to be remembered. You are not a sheep, or a cow. Don’t follow the flocking herd. Give them something to remember you by.  Your Mom and Dad will eventually get over it. Trust me, I know.

How to prepare your mind for competition.

I love a good quote. In fact, I consider my susceptibility to a good quote one of my greatest assets. I love the way a powerful quote can summarize a complicated concept in a simple, memorable way. I regularly add these little gems to my personal guide-book. Then I pull them out to remind myself how to respond to challenging situations. Like starting a new business. Or Atlanta traffic.

Phil Knight

I recently came across a great quote from Nike Founder, Phil Knight. In his book Shoe Dog, Knight shares the challenges he faced when fighting for US distribution rights of the Japanese-made Tiger running shoes in the early 1960s. He was in a showdown with a formidable opponent who also wanted exclusive distribution rights. Which meant that Knight was going to have to compete to win.

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Nike Founder, Phil Knight, who pioneered the concept of wearing a track jacket with a blazer. #SportsCoats

Here’s the quote:

“The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past.”   ― Phil Knight

To Compete You Must Forget

When you compete you can’t let past performances determine future outcomes. You have to expect the next performance will produce the desired outcome. It’s true in business. And it’s true in our personal lives.

Selective amnesia is a powerful thing. It gets you to try again, even if you have lost, or failed or suffered in the past. You can’t let a loss win. Forget it, and keep going. Get back up. Dust yourself off (if you live somewhere dusty). Then try again.

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It’s easier to forget things if you bang your head until it no longer works. But I don’t recommend this technique for humans. And neither do former NFL players.

Key Takeaway

Forget your failures. Forget your rejections. Forget the losses, the suffering, the pain and this disappointment. Remember, every chance is an opportunity for a new and better outcome. Forgetting worked out nicely for Phil Knight. It will work out for you too.

*If you have a great quote relevant to competition, please share it in the comment section. If you want to see more of the quotes I find inspiring, consider subscribing to this blog.

 

How to write my favorite word the way I do it.

Do you have a favorite word to write? I do. I have written a library’s worth of words in my lifetime. But for fun and flair, there is one word that beats them all by a cursive mile.

Attitude

Here’s how to write it the way I do.

  1. Grab your favorite pen.
  2. Prepare to write in your flowiest cursive.
  3. Draw a looping lowercase ‘a’ like you are circling the key point on the page.
  4. Let each of the next letters flow like you are sketching a roller coaster.
  5. After you finish the ‘e’, cross all three of the ‘t’s with one stroke. Do it as if you were crossing the most important task off your to-do list.
  6. Dot the ‘i’ like you are an orchestra conductor hitting the final note in the final song of the final concert of your career.
  7. Look at the word you have just written and realize that it means everything in life.
  8. Write the word again and again and again, until the ink in your pen runs dry.

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The best business call I never expected to get.

I got a unique phone call this week. The caller, a friendly and energetic young man, introduced himself as a banker calling from Name-Of-Bank-Protected. Once upon a time, I had banked with Name-Of-Bank-Protected. But now I was confused. Because I had closed my account with them over ten years ago. What was even stranger, was that the banker added that he was a mortgage specialist.

Hmm?

I asked the nice mortgage specialist from the bank I once banked with, ‘Is there something wrong with the mortgage I clearly do not have with your bank?’

He laughed and said ‘No. I am calling about Name-Of-Employee-Protected.  Does Name-Of- Employee-Protected work at The Weaponry?’

Then I understood.

I have purchased four homes in my home purchasing career. Right before the closing, the bank offering the mortgage calls your employer to confirm that you actually have the job you claim to have. This gives the bank confidence that you will have the funds to pay your mortgage on the new home. This has always been a wise move for banks. But it has become standard practice since the failure to do background checks lead to the world-melting mortgage crisis a decade ago.

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This is where I was sitting when I got the mortgage lender’s call. Except the plant was on the other side of the desk.

However, this was different.

Now a bank was calling me about a mortgage, because I am the employer. This may not seem like a big deal to you. But this was monumental to me.

My advertising and idea agency, The Weaponry, started as a vision in my head two and a half years ago. I had a clear vision of what the perfect advertising agency would look like. I believed I could create an agency that generated excellent creative ideas, provided amazing customer service and offered a fun experience for everyone involved. Best of all, I knew it could provide long-term financial stability for employees.

As I started on my journey to bring that vision to life, I started this blog. Then brick by brick, the vision has become realer and realerer and realererer.

Today, The Weaponry has great clients, a nice office, amazing employees and benefits. But now, we also have real American bankers calling The Weaponry to confirm that our Weapons actually work at The Weaponry.

That’s a great feeling.

The Weaponry is not just real in my head. It is real in the eyes of a bank that will offer a major loan to one of our employees today, so that they can close on a new house this afternoon. I’m not sure I can articulate how fulfilling that is. The Weaponry has come a long way. And we are just getting started. I look forward to many more confirmation calls from many more mortgage lenders from across the country in the years ahead.

*If you would like to follow our journey, please consider following The Perfect Agency Project by clicking the subscribe button. It requires minimal effort from one of your fingers. Any finger will do.