The kind of payment you should expect to receive as a speaker.

Throughout my career I have done a lot of public speaking. I frequently get requests to do presentations to businesses and professional organizations. I guest lecture a few times each year to college classes. I really enjoy being able to offer value by sharing what I know. In fact, I have a blog dedicated to sharing my learnings. And you are reading it right now. #meta.
I never want people to walk away from one of my talks thinking it was just ok. That’s why I think about offering value in my talks through the 3 Es.

My 3 Es of Public Speaking

  1. Education I try to teach people something they didn’t know. It could be information they didn’t have. Or a new perspective or philosophy that makes them think in a new way.
  2. Energy I always try to offer energy. It’s much easier for an audience to pay attention and learn something when they are awake. So I make it awfully hard to sleep during one of my talks.
  3. Entertainment I try to make my talk interesting. I use humor and storytelling. And I use liberal amounts of Surprisium. Which is the element of surprise. (I discovered that in my high school chemistry class.)

Chickety Check Yourself

When preparing to give a talk I always check to make sure I have all 3 Es in my presentation. It’s how I ensure that I am offering value. Because when I offer real value to others I know I will receive real value in return.

The Payment For A 3-E Talk

If you are wondering what kind of payment you should expect to receive for your public speaking, here is the payment I recently received for a guest lecture I gave to 35 students in Erin Napier’s integrated marketing communications class at Marquette University.

‘I had to email you to send a massive “thank you” for the presentation you gave to my advertising class, it was absolutely killer and it will leave a lasting impact on how I go about my future. Between you and me that was the most engaged I was in this class all year! (You are the type of guy Id love to sit down and have a conversation about life with)
From the moment you entered the room I noticed I had a lot of the same personality traits you shared with us and I am now, so excited to see what I can do with them. You showed me how to use the talents I was born with and use it to my advantage.
The way you asked us a little about ourselves was amazing because it shows that you are interested in what we have to say. Who doesn’t love talking about themselves?!
I learned so much in the short time you spent with us and from the bottom of my heart I really appreciate it and I wish you the best of luck with everything in your life and hopefully someday we cross paths again.’
‘Just wanted to say the presentation was great and one of the most interesting I’ve seen in my time at Marquette. On another note, i have a start up I’ve been working on with a buddy of mine and was curious if you’d be willing to connect one day and give some thoughts/ feedback. Either way, you crushed it tonight and hope we can connect in the future.’

‘Thanks for speaking tonight. Your talk made me want to quit my day job.’

‘Hey Adam, I am NAME CHANGED TO PROTECT THE LACK OF PROOFREADING, I am in Erin Napier’s advertising class that you spoke to last night.m (if you need a reminder of how I am, I was the NICKNAME I GAVE THE STUDENT IN CLASS). I really enjoyed your talk and I related to your engery and passion for the topic so I wanted to reach out and connect. Thanks’

‘Hi Adam. I enjoyed your presentation during my advertising class last Tuesday. You had mentioned to connect on LinkedIn if I was possibly interested in future opportunities. Thanks for volunteering your time and sharing your insight.’

‘This was the first time all semester I paid attention to a guest speaker. That was awesome.’

‘Hey Adam! I am the perfectionist from Pewaukee! (From Erin’s Advertising class.)
I wanted to thank you again for an awesome presentation last night. You have an amazing zeal for life which is not only refreshing to see, but inspirational as well.’

Adam: Again, thank you for your wonderful presentation last night. As usual, my students were mesmerized. You represent real world perspective which is difficult at times to bring into the classroom. I also appreciate that you provided some perspective on the DNC project.

It was also delightful to have Sara attend. She is a great example for my athletes in the room in how balancing their time between academics and preparing for post college starts now. Please feel free to bring members of your team again.
Erin

Key Takeaway

When you speak, expect to give. Provide value by educating and entertaining. Do it with energy. And when you do your job well you should expect to get paid with wonderful feedback from your audience. That positive feedback alone makes it all worthwhile.

*If you know someone who could benefit from this message, please share it with them.

Are you disappointed enough in yourself to do something about it?

I love being an entrepreneur. After spending the first 19 years of my career working for ad agencies owned by other people I decided to start my own. That was almost 4 years ago. It was also a leap year. Which is a good year to do anything because it gives you a 24 hour advantage. I tell this to presidential candidates and olympic hopefuls all the time.

The Reaction

Since I launched my advertising and idea agency, The Weaponry, people often treat me like I am doing something impressive. Or daring. They are positive and supportive of my entrepreneurial adventure. I often hear from people who want to launch their own business. They tell me I was really brave to set out on my own. But when I analyze the driving force behind my leap into entrepreneurship it was not bravery. Not even close.

Ambition

I wanted to own my business since the beginning of my career. I envisioned myself as a business owner or business launcher-type-guy. Whatever that meant. In fact, in my head it was so clear that I would be an entrepreneur that after 15 years of working for other people I considered myself a failure for not actually being a real entrepreneur.

Disappointment for the win!

Eventually, it was the disappointment, and  sense of dissatisfaction in myself that finally moved things forward. Don’t get me wrong, I like myself. But I have a strong vision of my ideal self. And whenever I am not acting in accordance with that vision, or I am too far off the pace I set in my head, I really bothers me. And that disappointment and embarrassment is a powerful fuel. One we should guzzle regularly.

Disappointment (Is better den dat appointment)

Most people never become so disappointed in themselves that it propels them forward. But that is extremely valuable. An injury to your pride is one of the best things that can happen to you. You don’t have to become a prostitute or a heroin addict. Because there is a point of diminishing returns. You just need to be incongruent with your self perception. That feeling eventually pushes you forward like the other side of the magnet.

Key Takeaway.

Create a strong image of who you really are at your core. Write a glorious story about yourself in your head. Make it vivid and real. Think about it all the time. And eventually you will get so fed up with not being that version of yourself that you will take drastic measures. It’s in those drastic measures that the magic happens. And when you do you will feel remarkably alive. Like you are no longer coasting through life. I hope that happens to you. Here’s to you experiencing disappointment in motivating quantities in 2020.

*If you know someone who could benefit from this story, please share it with them.

This year treat your spare time like valuable gemstones.

Happy 2020! I absolutely love the Mulligan that every new year brings. If you are like most people you’ve resolved to make this your best year yet. According to a quick and dirty research project I conducted there are four basic ways to improve your life with a New Year’s resolution.

  1. You can start something good.
  2. You can quit something bad.
  3. You can make a habit of something positive.
  4. Or you can generally just stop being lame.

Best! Year! Ever!

I have one goal that will help make 2020 the best year in my career and personal life. Simply stated, I want to make the most of my remnant time.

What That Means

We all have a slew of things we have to do. Those include our standard work and home obligations. Make sure you take care of those must-do’s or your fresh new year will spoil before February. But like that poor forgotten ‘r’ in February, we all have time in every day that we are overlooking.

Today I’m envisioning all that I can do with my remnant time over the next 12 months. In fact, I am considering adding this quote to the back of the next round of business cards I print this year:

“Guard well your spare moments. They are like uncut diamonds. Discard them and their value will never be known. Improve them and they will become the brightest gems in a useful life.” -Ralph Waldo Emerson

Apparently Ralph Waldo was into the bling.

Go Rumpelstiltskin in 2020

Today consider what you can do with the time hidden between your must-dos. Instead of killing that time with digital thumb twiddling or catching Zs, spin that time-straw into gold.

The Perfect You Project

I challenge you to use your remnant time to do the things the perfect version of you would do. Read something, write something, create something, solve something, learn something, experience something, accomplish something, improve something. Or maybe buy a thesaurus and find other words to use instead of something.

Compounding Interest

Like compound interest, even little moments add up over the course of a year. Two months ago I began picking up my daughter’s guitar each night and practicing for just a few minutes. And while I’m no Eddie Van Halen, a little invested time each night enables me to play most Christmas songs well enough to not get booed off stage at a nursing home.

Entrepreneurship

I started my advertising and idea agency, The Weaponry in my spare time. I looked for little moments at night, on the weekends or over my lunch hour to research, plan and create the business. And like Andy Dufresne, by using my remnant time wisely, I was able to create a path to the place I always wanted to be. Except, unlike Andy, I didn’t have to crawl through an active sewer pipe. And chances are, neither will you.

Key Takeaway

Make the most of 2020 by making the most of your spare time. Use it to make magic in your career. Strengthen your connections to family and friends. Start that business you always wanted to start. Read more. Finally do those things you have always wanted to do. Use you spare moments to having more fun, learn something new, and accomplishing more than ever. Start today. You have 1440 minutes every day to work with.

 

19 Things that worked for me in 2019.

Today is the last day of 2019. Which is always a good time to look back and learn what worked and what didn’t. But since Strength Finder’s told me that I am a raging Maximizer, I really only focus on what worked. So that’s what I will do here. Without further ado, here is:

What worked for me in 2019.

1. Setting an alarm:  I don’t remember sleeping in once this year. I think I set an alarm every day except Christmas Day, when I knew my 9, 12 and 14 year old human alarms would wake me up early anyway. I set my alarm for 6:00am every weekday, and 6:30am on the weekends. I get up and either write or workout first thing. My alarm has helped me get the most out of each day. Including weekends, vacation days and holidays.

2. Hard Work: It pays off. Maybe you have heard that somewhere before. I attribute much of what went well for me in 2019 to hard work. There just isn’t an easy way to accomplish great things without it.

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 I spent a lot of time doing unglamorous stuff like this. And it really helped.  

3. Reading: I read a lot of books, magazines and graffiti in 2019. As a result, I am ending the year smarter, with many more ideas, and way more knowledge than I had at the beginning of the year. (Even if it doesn’t show.) Here are some of the books I read this year. 

4. Exercise: Exercise is a critical part of my personal program. It helps me with my physical health, mental health, injury prevention, and self image. If I don’t burn off some of my energy regularly it brings out the Chris Farley in me.

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Hiking with my son Johann in Washington, while singing songs from The Sound of Music.

5. Sleep: I have made a point of trying to get more sleep this year. When I do, it helps.  Going to bed early is like sleeping in for productive people. So I try to do this when I can.

6. Writing The Perfect Agency Project blog. This blog was read in 120 countries in 2019. Which is crazy in any language. It has helped me share my entrepreneurial experiences and my career and life lessons with people all over the big blue marble. It helps me stay connected with people. And it makes me look for the key takeaways from everything that happens to me. Plus it gives me a place to write down all the silly things I want to blurt out in important business meetings.

7. Asking for introductions. I have met some of the most interesting, enjoyable and influential new people by simply asking for introductions. I plan to be very purposeful about doing more of this in 2020. (OMG! How many times I am going to think of Barbara Walters and Hugh Downs this coming year?)

8. Public Speaking: Public speaking opportunities have helped me meet a lot of great new people. It has also created several new business opportunities. And I have gotten several free bottles of water out of it.

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Spinning an imaginary basketball on my finger.

9. Launching theweaponry.com: After 3 years in business without a real website where you could learn anything about my advertising and idea agency, The Weaponry, we finally launched a real website. Opportunities have markedly increased since then. Because websites help businesses. But now I also get to say that I built a multi-million dollar business without a website at my speaking engagements. #winwin

10. Opening our Columbus, Ohio office. The Weaponry has important Weapons and clients in Columbus, Ohio. So we decided to open an office there back in March. It has been great for our team and for business opportunities. It gives me another reason to spend time in this great city. Plus, it allows me to eat more Donatos pizza and get the Seriously Chocolate Milk from the UDF in C-Bus on the regular.

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The Columbus Office. 

11. Taking Phone Calls and Meetings with students and recent graduates: It is easy to ignore young people as they are just starting their professional journeys. But don’t. I always try to make time for the juniors who are interested in talking to me. And this year those conversations have turned into new employees and people we would love to have work on our team when we can find space.

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Our newest Weapon, Sarah ‘Ice’ Disanza.

12. Guest Lecturing: I really enjoy guest lecturing for college classes. It gives me an opportunity to share what I know, meet new people, and get exposed to new perspectives and new talent. I think it would be cool to teach for realsies when I retire. Except they probably don’t let real professors swear in front of the students the way I do. #ItAlwaysMakesThemGiggle

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Guest lecturing at Marquette, and perhaps preparing to sneeze.

13. Taking Vacations: Traveling is great for your mental health, creativity, world perspective, relationships and airline status. This year my whole family and I visited 11 states together. We came back with new stories, memories and Christmas ornaments. Take your vacation days. They are extremely important to your wellbeing and happiness.

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On Father’s Day we hiked on Mt. Rainier. It was totes epic. 

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14. Taking on projects with short turnaround times: We have done (and are currently doing) some crazy work on extremely short timelines. While rush projects are never ideal, getting things done that even our clients didn’t think could be done builds a lot of credit and camaraderie. It also taught me that there are two very different ways to spell comradery.

15. Getting Involved: I have volunteered to co-chair the marketing committee of the W Letterwinner’s Club at The University of Wisconsin. It has introduced me to a many great new humans who were also varsity athletes for the Badgers. It has enabled me to contribute my knowledge and skillz to the club. I am not saying that any of it was accepted or useful to the club. But it was offered. And like they say at church, it is the offering that counts.

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The W Letterwinner’s Club Advisory Board

16. Dates with my wife. My wife Dawn and I went on dates in 2019. We did dinner dates, breakfast dates, lunch dates, movie dates and a weekend away date. I wish we could do even more. I really like her. And I really like getting her all to myself. While I don’t recommend you dating my wife, I highly recommend making time for dates with your significant other.

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My wife, Dawn. She takes grease out of my way, and looks good in a witch’s hat.

17. Coaching:  I volunteered to coach my son Magnus’s flag football team again this year. And I volunteered to be the throwing coach for my daughter Ava’s middle school track team. Both of them were extremely rewarding. It ensured that my kids had a fun and encouraging experience. And I got to share what I know. It also enabled me to develop relationships with other children in my kids’ grades. Now I have little kids yelling, ‘Hey Coach!’ at school events. It’s pretty fun. Although I always turn expecting to see Craig T. Nelson.

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The Furious Fighting Falcons.

18. Productive Commutes:  I try to make the most of my 25 to 40 minute commute to work and home. This year I packed that time full of audio books and podcasts. As a result I alway came home smarter than I left. I also used my commute to make a lot of phone calls to keep in touch with my people. It’s free time. Use it wisely.

19. Smiling: I smile a lot. Smiling is my favorite. People comment on the fact that I smile a lot a lot. (#notatypo) I attribute much of the positivity I get from the universe and its inhabitants to the fact that I smile a lot. It makes you seem approachable and interested. If you want to put just one thing that worked for me in 2019 to work for you in 2020, try smiling more.

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My college teammate Andy Bosley likes to smile too. Especially when he surprises me on the streets of Seattle. 

Key Takeaway

Take a moment to reflect on what worked for you in 2019. Do more of that in 2020. And consider some of the things that worked for me. Especially the smiling. It’s my version of Kurt Vonnegut’s sunscreen.

*If you know someone who could benefit from this list, please share it with them.

Now you have 6 days to make magic.

We are almost at the end of 2019. But more importantly, we are almost at the start of 2020. A new year. A new decade. And a chance to make the movie you are starring in turn out just the way you want it to. #happyending

6 Days To Finish Strong

But right now you have 6 days. 6 Days to finish 2019 strong. To tie up lose ends. You have  6 days to put more marks in the win column. To complete things you started. To connect with people. To get your steps in. To start, make or do that thing you said you would start, make or do this year, but still haven’t.

6 Days To Start Strong

You also have 6 days to give yourself a running start at 2020. To hit the new year and new decade with momentum. You have 6 days to start building a new habit. To put plans in place. To make this year THE year for realzies. You have 6 days to write down your goals and a plan to achieve them. You have 6 days to plan a year of adventures and vacations and bucket list-worthy activities.

The Swing Days

These are the 6 swing days. The 6 days between Christmas and New Years can make your year. If you waste them all no one will notice. Much of the western world is in neutral right now. Or in a return line at Target. But if you take advantage of the fact that not much is expected of you right now, you can make a sprint to the finish line, or a sprint to the starting line that could change everything. (Note: swing days are not affiliated with swingers or swinging. However, you are so money. And you don’t even know it.)

Me Time

I did much of the hard work to launch The Weaponry, my advertising and idea agency, during this period 4 years ago. This year I will be in the office working during at least 3 of the next 6 days. I will work to give my business an unfair advantage by running while others are resting. And I’ll spend some of my time resting faster than other people rest.

Planning Time

I will plan my vacations and vacation days for 2020 over the next 6 days. By planning them out I pace myself, and make sure I don’t get to these same 6 days next year burnt and crispy. I don’t want to end my year as a couch zombie, because I don’t have the energy to do anything else.

It’s Go Time

Don’t be that person who says they don’t have time for the things they really want to do. Take time now. Plan time in the upcoming year. And make time work for you.

Key Takeaway

Time is your most valuable asset. You have 6 days left to spend wisely. Invest your 6 days where you will get the best return on your investment. Think long term. But act right now.

*If you know someone who could benefit from this message, please share it with them.

Do you have enough pressure?

Pressure is your friend. It forces you to do things you might not have otherwise done. It forces you into action, or keeps you moving when you may have otherwise stopped. Pressure has been my single greatest ally on my entrepreneurial journey. And as I wrote the last line my trusty MacBook Pro started singing ‘What about me? It isn’t fair…

The fact that I began this entrepreneurial adventure with a mortgage, 3 kids and a wife I wanted to keep forced me to make things work. Two months after I established The Weaponry LLC I bought a second home and increased the pressure even more. Cue the David Bowie ringtone.

Pressure gets me out of bed early every day. It focuses me throughout the workday. And it keeps me fueled late at night when there are miles to go before I sleep. Because of the pressure I am accomplishing more than ever before. I can’t imagine what I wouldn’t have done without it.

Key Takeaway

Pressure is propulsion. Don’t avoid it. Seek it out. It makes you run faster, farther and with a greater sense of purpose. It forces you to consider all of your options and resources. It forces you to find solutions quickly. And it leads to results. Because there is no other option.

*If you know someone who could benefit from this story, please share it with them.

The best way to connect with your people this holiday season.

I am good at staying in touch with people. In fact, I make a sport of it. I like to see how many friends, family and professional connections I can interact with each year. Because like volcanoes, an active relationship is more interesting than a dormant one. And the recency of your last interaction has a major impact on both the real and perceived value of a relationship.

Social Media

Social media makes it easy to stay in touch. Likes, hearts and thumbs-up offer us a way to say, ‘I see you baby…’ But they are not really staying in touch. They are kind of like making eye contact and waving at a party. There is very little social investment, and little long-term value.

Next Level Interactions

As we barrel into Christmas and Hanukkah with our noses glowing, one of the greatest gifts we can give one another is the gift of human interactions. Making time for coffee meet-ups, lunches, dinners and drop-bys are great. But they are hard to do this time of year. Those in-person interactions are also limited by geography, and hard to scale (meaning hard to do in large numbers, not hard to put on a scale, or to remove the scales from the body).

My Secret Social Weapon

But there is one social interaction tool that I really love. It is great at keeping people in touch. It works regardless of geography. It is infinitely scaleable. And it is always at your fingertips.

The Group Text

I love staying connected with groups texts. If you don’t know what a group text is, it is a text interaction with a group of 3 or more people. The French call it a Mobile A Trois. And it is an easy way to create your own micro-social networking platform.

My Groups

I have created an eclectic variety of social groups via texts. For example:

  • I have a group text with my parents and my 3 sisters. It enables my original homies and I to reconnect quickly from anywhere. Our group text conversations are like our conversations at the dinner table in my childhood home in Norwich, Vermont. Only now we can’t see each other snarf.
  • I have a group text with my high school football teammates. This group text is a little like the banter on a bus ride home after a road win, sans mooning. This text group includes people in Vermont, New Hampshire, Connecticut, California, Colorado, Illinois and Wisconsin. But we can still huddle together anytime we text.
  • I have a group text with my neighbors from our Madison Hall subdivision in Atlanta. The interactions here are often about planning our next get-together, funny memories or pics from a past get-together, or theories about who called the police with a noise complaint (I always blame you Vickie).
  • I have a group text with the advertising creatives who I worked with at my first job out of college. These texts are so full of inside jokes that military communications seem less encrypted.

Creation

By creating a group text you can instantly reunite and rekindle a social group from the past. But you also have the power to create a totally new social group. You have the ability to huddle up a select group of people like a team, a club, a society or a telephonic gang. And that is a fun gift to give.

Text Me Maybe

We could all use more positive human connections. Especially this time of year. So between now and New Year’s Day I encourage you to create a new group text to help bring people together, or bring people back together again. Just remember, my mobile number is 614-256-2850.

Key Takeaway

It is important for us to invest in our relationships. Creating a group text is an easy way to stay in touch. But it also has the power to make other people feel special. Because being included in a group text means you are considered a member of a special group, team, family or community. It is easy to do. It’s fun. And there is someone in your network who needs it now more than you know.

*If you know someone who could benefit from this story, please share it with them. Or maybe text it to them to start you own group.