Most businesses have way too many meetings. They last too long. They have too many participants. And they are held in conference rooms with chairs that are too comfortable. Too often our days are defined by these meetings, rather than by the stretches of non-meetingness when the real work gets done.
If you want to solve this problem in your organization, watch more NASCAR. Scratch that. Find yourself a NASCAR Pit Crew Meeting Mentor. In a NASCAR race, the goal is to get to the finish line before anyone else. The more time a driver spends driving the car as fast as he or she can, the better. Calling the driver to a meeting during a race sounds crazy, right? But that’s exactly what happens.
In every NASCAR race, the driver will pull into the pits, and a company meeting breaks out. Attendees typically include the driver, the Gas Man (#snickering), The Jack Man, A couple of Tire Jockeys, and maybe someone to extend some fresh beef jerky to the driver. If you watch a full race you’ll pick up on a few key meeting tips that you can put to work in your place of business.
5 Meeting Tips You Can Learn From A NASCAR Pit Crew.
Go into each meeting with a clear, concise agenda. If you don’t have a clear agenda, clear the meeting off your schedule.
Only invite critical team members. Which means Barney from accounting will be invited to as many meetings this year as he was invited to parties in college.
Meet as quickly as possible and get out. Time your meetings with a stopwatch, not an hourglass.
Meet as infrequently as possible. The more time you spend working alone the better. Just like that business trip when you forgot your deodorant.
The longest team meetings should be in the winner’s circle. And everyone should be wearing confetti and a fizzy beverage.
Meetings are occasionally necessary. When they are, think like a pit crew. Plan the meeting ahead of time. Know how many people need to jump over the wall, and how many tires they should bring. Always make the meetings short and sweet. It’s the best way to ensure you and your team will accomplish more of your long-term goals.
I have worked with a lot of well-known humans during my advertising career. Advertising and well-known humans, aka celebrities, are made for each other. That’s because there is a powerful affinity triangle that predicts that if you like a celebrity, and that celebrity likes a product or service, then the chances are good that you will like that product or service too. This is why so many of our moms bought us Skippy peanut butter. #annettefunicello
Dale Earnhardt Jr.
NASCAR driver Dale Earnhardt Jr. is one of the most influential celebrities I have ever worked with. Dale and I worked together for several years on marketing efforts for Nationwide Insurance, a major NASCAR sponsor.
Nationwide tested every commercial we ever created (and many that never saw the light of day). Time after time, and test after test, I was amazed at just how much influence Dale Jr. had on an audience’s interest in what Dale Jr. was selling. This was made even clearer when we tested the exact same scripts with and without Dale in them. Take my word for it, you don’t want to create a Dale Jr. spot without Dale Jr.
Here are the top 3 reasons Dale Jr. is a world-class celebrity endorser.
He is relatable. Perhaps the greatest thing about Dale Jr. is that total strangers feel as if they know him. People who have never met him feel like he is a friend, a neighbor, a cousin, nephew or uncle. As the son of another well-known celebrity driver, Dale Earnhardt Sr., NASCAR fans and followers have watched Junior grow up. They know his story. They know his successes and his hardships. And they feel as if Dale is just like them. Which is why he has been voted NASCAR’s Most Popular Driver for 14 years in a row.
He is authentic. I have never worked with a celebrity that knows how to be themself better than Dale knows how to be Dale. After working with him the very first time it was crystal clear the he knows exactly who he is. He knows what does and doesn’t sound right coming from him. We rarely asked Dale to act. We wrote spots so that Dale could just be himself. We let him call an audible on set if he felt he would state a phrase differently than we wrote it in the script. Advertising audiences always have their BS meter on. They can sniff out a phony a Talladega lap away. But Dale’s authenticity assured there was no BS to detect. So racing fans bought into Dale big time.
He means what he says: Dale doesn’t really sell things as much as he shares what he actually believes. He really likes Chevy cars and trucks. He really wears Wrangler jeans and thinks they are real. And comfortable. And jeans. He really protects his businesses, his personal cars, his property, his family and dog with Nationwide Insurance. Which makes it really easy for him to earnestly endorse the merits of Nationwide Insurance.
Dale’s Lasting Impressions On Me:
Dale is a good human being. And I’d be willing to bet that he would be happier to have people say that about him than almost anything else. As I reflect on all the work we did together there are a few profound points that stick out.
Photos: Dale, like so many NASCAR drivers, recognized the value of a picture. He was gracious with all requests to have a photo taken with him by cast, crew, agencies, clients and fans. In fact, he seemed honored every time someone requested a photo with him. I always admired that.
The Beard: We always liked to shoot Dale clean-shaven. For adverting purposes he looks better without a beard. But one year we knew going into the shoot that he had grown a Zac-Brownian beard. After a few lean years on the track he was driving like a superstar again. I have no doubt that he felt his beard was part of his positive change. When he arrived on set the day of the shoot he brought the beard with him. This created drama. He clearly wanted to keep the beard.
We, on the other hand, wanted to see his handsome face. After we sat down and discussed our perspective with him he said that if we really felt that strongly about the beard he would shave. Within 10 minutes he emerged from the motorhome, sans beard, ready to shoot. He never complained. He didn’t hold a grudge (at least not outwardly). He was the consummate professional. We had a great shoot and created two really great commercials. While we may have won the battle of the beard, Dale Jr. really won us over with the way he handled the situation.
The Church Sign: One day we were filming Dale driving his Chevy SUV on a country road. At one point we pulled into a church parking lot to regroup and prepare for the next shot. I remember Dale taking a picture of the inspirational message on the sign in front of the church. It reminded me that we all need to seek out the good, the inspirational and the reassuring, and put it in our pocket, or phone, so that we have it when we need it most.
Thank You Dale.
Thanks for all that you did to make each of our efforts together successful. Thanks for your patience. Thanks for delivering for us every time. Thanks for getting up earlier than you wanted to. And sticking around the set longer than you wanted to. Thanks for the great stories you shared during our interviews. Thanks for taking time for just one more picture. And thanks for sharing your friends and family with us too. We had a lot of fun working with you. I think I speak for everyone who worked with you at Engauge and Nationwide when I say thanks for being on our side.