Starting your own business is as easy as getting pregnant.

It is easy to talk about starting your own business. I started talking about it within the first year of landing my first job in advertising. I have heard countless colleagues and friends dream about starting their own business over the years. But few have done it. Last year I started my own advertising and idea agency called The Weaponry. I also started this blog to share my learnings about the process.

So, what have I learned?

Most people think that starting a business is really hard. It is not. It is actually pretty easy.  In fact, as the title of this post suggests, it is as easy to start a business as it is to get pregnant. And for many people it’s actually way easier.

How to get pregnant.

To get pregnant you simply need two people to agree to a somewhat awkward exchange. One time. That’s all. And boom, your pregnant! You don’t need foreplay or formality. You don’t need to be experienced or even be particularly good at it.

Starting a business works the exact same way. Two people agree to a very basic, if not awkward initial exchange. They connect a problem and a solution. And when the money changes hands you have a business transaction. Once you have created a business transaction, even a micro-transaction, you have started a business.

The rest of it is romance. Window dressing.

Congratulations, it’s a business!  Now what?

Once you have made that exchange (become pregnant or started a business) you can figure out what to do next. In fact you don’t have to do much. You don’t have to be a good business owner, or parent. Certainly there are many parents who make their greatest, if not only contribution at conception.

You don’t have to get married to have children. And you are not required to make your business official by creating a separate business entity. It can remain a sole-proprietorship.

Sole Proprietorship

Income and losses are taxed on the individual’s personal income tax return. This is the simplest business form under which one can operate a business. It aint even a legal entity. It simply refers to a person who owns the business and is personally responsible for its debts.    -Entrepreneur

Remember, the pass-fail question here is, ‘Did you exchange a product or service for money?’ Once you have done that, you have a business, whether you claim it or not. Putting a lot more energy into the business is up to you. You get to decide what kind of parent of owner you want to be.

Conclusion

Stop thinking it is so hard.  Stop thinking you have all sorts of prerequisites to starting a business. You don’t. You don’t need any foreplay at all. You just need to play. And if you like it, the after-play is where you can develop the business further.  You have time to figure all of that out as you go.

But if you really want to start a business just take that first small step. It’s really not that hard.

If you know someone who has been talking about starting a business forever, please pass this post along to them. And if you found a bit of value in this post yourself, please consider subscribing to my blog.

 

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The most important and overlooked role of mothers.

To celebrate Mother’s Day my family and I went out to brunch.  Actually, it was late enough that it could have been brupper. Or maybe brinner. As we sat down at our table the waitress brought each of my three kids a card to fill out that had 10 open-ended questions about My Mom.  My Mom is ______ years old.  What I like best about My Mom is __________. My Mom shows me she loves me by _______________. The best thing My Mom cooks is _____________.

The cards gave us something fun and engaging to do while waiting for our food. They stimulated conversation and made us all laugh. These cute questionnaires highlighted the typical way we think about our Moms: As maternal figures who support us, love us, cook for us and clean up after us.  My Mom certainly was that figure throughout my childhood. Today, my wife is that figure for our children. But there is another, far more important role that Moms play that goes mostly unnoticed by children.

As a creative professional, I recognize that our Moms don’t just raise us, care for us and love us.  They Design us. From the Moment we are born, until we leave home, our Moms are designing us as the humans they want us to be.  They implement rules and instill values which shape us. They expose us to people and places that stretch and expand us.

From the day you went home from the hospital your Mom chose your clothing to create an image. Your hairstyle was chosen by your Mom to reflect the person she wanted the world to see.  The birthday parties she threw, the gifts she gave, and the punishments she leveled were all part of the design.  The people she steered you towards and the ones she steered you away from were intential, always with the end result in mind.

Ever thought about why you lived where you lived as a child? Or why you went to the schools you went to?  That was your Mom, and Dad, designing you. Those classes your Mom signed you up for each had a purpose.  The musical instrument, community activities, volunteering, clubs and sports were all part of the design too.

The complicated choices she made to have pets, or not reflected her preferences for your life that may take a long time to understand.  How she taught you to address adults was part of the design.  Her lessons about driving, chores and how to answer the phone were part of the master plan. So were the talks about recycling and turning off the water while you brush your teeth. When she gave you money to put in the offering plate at church, that was shaping you. The decision she may have made not to attend church would have been a design decision too.

More thought went into the choices your Mom made in order to form who your are today than you will ever know.  Thank you Mom for all the decisions you made to help create me according to your vision. To my wife, Dawn, thank you for sweating all of the details that help shape Ava, Johann and Magnus. They are the greatest design concepts, responsibilities and successes we will ever know.