This is the best fuel for the best attitude.

I  am in the middle of a major research project on life. While the research is ongoing, I have discovered, after collecting more than four decades worth of evidence, that life is hard. My study reveals that life is hard at work, at home, in your relationships, and even on vacation. No one is immune. And there is no cure (except that 80’s band with Robert Smith).

Facing Reality

Things go wrong all the time. Disappointment shows up repeatedly without an appointment. Things break. Bills pile up. Bills lose Super Bowls. And just when you think you are in the clear, something happens to remind you that you are clearly not in the clear.

Entrepreneurship

I started my advertising and idea agency, The Weaponry, two years ago. And I have faced a constant stream of challenges, requirements, setbacks and surprises. As an entrepreneur, you have to be ready for whatever craziness comes your way. Because it will come, and it will be crazy. Like marrying-a-Kardashian-crazy .

A Common Trait

Since starting my entrepreneurial journey I have surrounded myself with other entrepreneurs. I have noticed that the rock stars have a special trait that enables them to be successful in the face of the constant barrage of adversity and the WTF-ity they will inevitably face. And it just may be the most valuable asset in their organizations.

A  Helium Attitude.

Helium is perhaps the most magical element on Earth. Because it floats! In fact, you can fill a balloon with helium and the balloon floats too! Had Sir Issac Newton seen a helium balloon float skyward as he saw that apple fall earth-ward, he would have had a much tougher time discovering the laws of gravity. Because helium always rises above the gravity of a situation. Your attitude can too. If you let your attitude get sunk by setbacks, then your attitude is not an asset.

I don’t think about having a good attitude. Because I don’t know what that means. I think about having a helium attitude. Which is a mindset, an approach and an interpretation of the facts that rises above the circumstances. A helium attitude remains up, even when your plans fall down. Thus it always provides the perspective that things will get better. This is an entrepreneurial imperative.

Lifting Others

The helium attitude helps lift others too. Someone needs to rise above the disappointment and frustration that we all inevitably face. The helium attitude bounces back quickly, and offers other people a high point to focus on as they navigate forward. Which is why it is important for parents, leaders, teachers and preachers to fill their attitudes with as much helium as they can get (#highandfunnyvoices).

Key Takeaway

Life is unpredictable. One moment you feel like you are on top of the world. The next moment, you feel like the world is on top of you. But a helium attitude rises anyway. Don’t let setbacks, curveballs, and negative people drag you down. Do what helium does, and just keep rising. Your attitude is everything in life. Make sure you fill it with the right fuel.

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Oops! Was I supposed to be growing up?

Last weekend I read a book by Maya Angelou. I don’t think she meant the book for me, because she titled it, Letter to My Daughter. Not only am I not Maya Angelou’s daughter,  I am not a daughter at all. But you can learn a lot by reading things that aren’t intended for you. Just ask any communist government official.

One of the thought-provoking ideas shared in the book was this perspective on aging:

I am convinced that most people do not grow up. We find parking spaces and honor our credit cards. We marry and dare to have children and call that growing up. I think what we do is mostly grow old. We carry accumulation of years in our bodies and on our faces, but generally our real selves, the children inside, are still innocent and shy as magnolias.   -Maya Angelou in Letter to My Daughter

I take great comfort in this perspective. As a husband and father of three children, I know I am supposed to act like an adult. In my role as the Founder and CEO of a growing business, I realize households are counting on my good decisions to help pay for things like mortgages, medicine and food. And on most days, I can pass for an amateur adult.

But on the inside, I still process the world much the way I did as a young boy. I can find innuendo and double entendres in anything. Recently I had to watch the ‘Changing Bodies’ video my 10-year-old was about to see in school. I tried to hold it together when the video depicted an animated penis erecting, but I failed miserably. Yep, I’m that guy.

But it helps to think I may not be alone. Maybe on the inside you too feel like you are still the kid you’ve always been. Maybe we all do.

Thanks for the perspective Ms. Angelou. I knew you knew why the caged bird sings. But today, I take even greater comfort in the fact that you know why I snicker during the sex education video.

What is it that makes hard work so hard?

High achievers constantly talk about the importance of  hard work. But hard work is hard to define. Because what is hard for one person is easy for another. Which means that we define hard work individually, relevant to our capacity for struggle, and tolerance for strain. Still, it is useful to have a universal way to think about hard work. Even if you only plan to think about it in a small corner of the universe.

Well, Well, Maxwell

I turn to pastor, author and leader of leadership, John C. Maxwell for his insight into hard work. This is what my man JCM has to say on the subject:

Hard work is the accumulation of easy things you didn’t do when you should have.

– John C Maxwell

I like Maxwell’s definition. But I have modified it for my own purposes. I say:

Hard work is the easy work you didn’t do when you had more time.

Time is not on your side.

The critical element that makes hard work hard is time constraint. Which means that hard work has to do with the density of work. Or written pseudo-mathematically:

Difficulty of Work = Amount of Work To Be Done, divided by Time To Do It.

Which means that if you start the work earlier, and spread it over a longer period of time, it really isn’t that hard. You feel the burden of work when you have to exert a high level of effort over a short amount of time.

Start Now.

To make any type of work easier, start earlier. Start working on that next big project now. Start studying earlier for the exam. Clean a little every day and it won’t feel like a colossal undertaking.

One of the things I have been pleasantly surprised by since launching my advertising and idea agency, The Weaponry, is the number of times that my work was made easier because I unknowingly did the work ahead of time. In fact, I spent the last several decades doing the hard work of entrepreneurship, well before I decided to become an entrepreneur. I did this by developing relationships, building trust, demonstrating real interest, and connecting dots.

Key Takeaway

Be proactive. Spend as much time on the important tasks as possible before they become urgent. The easiest way to build an ark is under blue skies. Because, eventually it will rain. And when it does, you’ll be happy you gave yourself a head start. Just ask Noah.

 

 

 

How to warm up your entrepreneurial spirit.

Admit it, you would really like to own your own business. Most of us would. But getting started is a gnarly tangle of question marks.

  • Do I have what it takes?
  • What do I do first?
  • Do I have the appetite for risk?
  • Should I find a partner?
  • If my business doesn’t take off quickly do I give up food, shelter or clothing first?

Curious-but-careful types turn to books for answers to these questions. While you can read about entrepreneurship all you want, you can’t actually become an entrepreneur without taking action. Which means the best thing to do to warm up your entrepreneurial spirit is practice taking entrepreneurial action (without spending or losing money in the process).

The Challenge

I offer people enamored with the idea of entrepreneurship a simple one week challenge. If you bail on the challenge in the first day, it is a sign that you should not be a sailor on the entrepreneur ship. But if you complete the challenge, not only have you exercised the right behavior, you’ve primed the pump for the next step too.

So here is my challenge to you:


Adam Albrecht’s Unpatented One Week Entrepreneurial Warm Up Exercise.

  1. Pick a good starting day that offers flexibility in your schedule. Saturdays, Sundays and Holidays work well.
  2. Every time you think of someone, reach out to them. Send an email,  text or a call them. Shoot them a message on LinkedIn, Instagram, Twitter or Facebook. Write the impulse down if you can’t send a message at that moment. But send the message that day. If there is a reason that person popped into your mind let them know. *only contact each person once, even if you think of them multiple times during the week. You don’t want to creep them out.

3. Write down the number of days in a row that you completed the mission.


The 3 Reasons You Should Try This Exercise:

1.Entrepreneurship is about turning thoughts into actions. Everyone has thoughts, ideas and impulses. But most of the time these impulses dissipate before they become actions. This exercise helps you transform your moments of inspiration into actions.

2. Entrepreneurship also requires you to actively maintain your network. That means investing time, thought, action and care into other people. It also involves expanding your network. Which could mean reaching out to people you don’t know, or don’t know well.

3. Entrepreneurship requires persistence. You have to keep at it day after day. Even if you really enjoyed a day or two of this exercise, don’t try to launch a business until you can string together a full week of successful impulse activation. 

5 Things You Will Learn From This Exercise:

1. What it is like to activate your thoughts.

2. Whether or not you can activate your thoughts with consistency.

3. Your connections with others will grow stronger.

4. The recency of your communications with make others more likely to think of you again in the near future.

5. Human interactions often set off a chain of interesting positive events. 

Key Takeaway

In entrepreneurship action is everything. In order to invent Facebook you actually have to invent Facebook. And it starts by doing the things you’ve thought about doing but haven’t done. Entrepreneurship requires you to spend a good chunk of your time outside your comfort zone. So practice getting over that discomfort by reaching out to friends and family you haven’t contacted for quite some time. By the end of this Unpatented One Week Entrepreneurial Warm Up Exercise, you won’t have spent any money on your business idea. But you will have created a more fertile environment for it to grow.

Why envy can be your most powerful force for good.

Most people will tell you that envy is bad. They will say you should be happy with what you have. But don’t believe them. Envy is one of the most powerfully positive forces on Earth. Envy reveals what we truly enjoy, what we really want, and who we want to be like. This is nothing to feel bad about. Baby, you were born this way.

Using envy for good starts with recognizing it as a powerful, natural, innate draw within you. Don’t try to quiet that voice. Tune in to it. Understand it. Learn what envy can teach you. Envy is like a gravitational force pulling you towards your own happiness. Or at least towards a great pair of pants.

Definition (from the great online dictionary)

Envy (noun): a feeling of discontented or resentful longing aroused by someone else’s possessions, qualities, or luck.

Envy (verb): desire to have a quality, possession, or other desirable attribute belonging to someone else.

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Interview Your Envy

Envy offers insights to feelings that are hard to articulate.

  • Do you envy the person who doesn’t have to travel for work? Or the person who does?
  • Do you envy your friend who has dinner with his or her family every night?
  • Do you envy the entrepreneur? Or the volunteer? Or the activist?
  • Do you envy the rich and famous?
  • Do you envy the simple and anonymous?

Your envy is trying to lead you on your true path. Don’t protest too much.

My Envy

I have found myself attracted to, and envious of all kinds of random things throughout my life. But instead of feeling bad about it, or trying to turn the feelings off, I have tuned in, and recognized the things I truly want to have, do or be. And those things I once envied have contributed greatly to my own happiness.

Here is a quick list or random things I have envied:

  • A pair of well-worn work boots
  • High schoolers who could lift a lot of weights
  • Entrepreneurs
  • People who have canoes.
  • People who vacation on islands
  • Mountain climbers
  • People who don’t follow popular opinion
  • People who have great blogs
  • Volunteers

These things that I once envied have now contributed greatly to my own happiness. My feelings were not negative. They were motivating.

Today, my work boots (and my flip-flops) are my favorite shoes to wear. I began lifting weights my freshman year in high school and have found it to be the absolute best thing for my mental health. I launched my own business, The Weaponry, almost two years ago, and I am eager to get to work each day. I own a beautiful 17-foot canoe, and a couple of kayaks, which bring me and my family great joy. I have had wonderful vacations on islands with my wife and kids, where we felt as if we had escaped the real world together. I’ve climbed many a mountain, and felt the rewards of accomplishment. I am confident in my unpopular ways. I’m working on the blog thing. But I still have a nagging feeling that I don’t volunteer enough, and envy those who do.

Key Takeaway

Don’t feel bad about your lust for those shoes, that job or the epic vacation. Don’t think you don’t measure up because you haven’t started your own business, created a charitable foundation or bought a second home. If you really want those things, add them to your list. Then create a plan to make them yours, and get to work.  That’s what I do. And someday I expect to have them all.

Now that I have shared, is there something you have envied that you have used as motivation?  Please share it in the comments section. I’d like to think I am not the only one.

 

 

My personal March Madness.

It is 6:27pm on Saturday, March 17, 2018. America is in the heart of the NCAA Division I men’s basketball tournament, better known as March Madness. For most of my life I couldn’t get enough of this tournament. But this year is different.

This Year:

  • I have not seen a moment of live basketball.
  • I have not seen a single bracket, printed, online or on TV.
  • I have no idea which 64 teams are in the tourney. Or are there 66? Or 68?

I had no idea it was even possible to be so oblivious about the tournament a week after Selection Sunday.

But I haven’t had a moment of boredom in the past week. I have been so interested and involved in the other exciting things that basketball wasn’t even a blimp on my radar (I once had a French client misuse this term).

Having enough positive and interesting elements in your life that you have no room for the extraneous is a good sign. And right now, my family, work, friends and curiosities are filling my days in a way that leaves no need for entertainment or distractionRight now, I would rather write this post about my reflections than turn on the TV to catch up on all that I’ve missed. Life is not a spectator sport. Never has this phrase meant more to me than right now.

 

 

 

Kickstart your day with this powerful and simple habit.

Your first act of the day sets the tone for how your entire day will go. Some people cuddle with a cup of coffee. Some read. Others exercise. While still others begin their morning by repeatedly jabbing at the snooze button on their alarm clock as if they were picking a fight with the Pillsbury Doughboy.

My First Habit 

My first act of the day is simple, and more impactful than any of the above. The very first thing I do each morning when I wake up, is smile. I smile and instantly the day is good. It makes me feel as if the day is a game that I am ready to play. I feel funny and playful. Because smiling to yourself in the dark for no reason is a funny thing to do. But it puts me in the right frame of mind for the 18-hour adventure ahead.

Life Comes At You Fast.

Like everyone else, I face challenges every day. I have 3 semi-domesticated children (12G, 10B and 7B). I have a home that regularly throws me surprises. I have a commute that I don’t control. I own an advertising and idea agency called The Weaponry, which comes with employees, contractors, clients, finances, insurance and a landlord. And they all have the potential to hip-check my plans each day.

But that first smile in the morning makes me feel as if I won the day before the sun even gets out of the starting blocks. It sets the tone for everything else. It reminds me that funny things are going to happen that day, and it is up to me to see those events as humourous, and not tragic, vengeful or a clear sign of how much the universe hates me.

Put a smile to work for you.

Try it yourself. It is the easiest positive thing you’ll do all day. Yet it has the power to propel and protect you until you crawl back into bed at night. And if you have not yet smiled today, do it now.

guy-smiley
This is Guy Smiley from Sesame Street. Fun fact: while he was a guy, he was not actually smiley, because he was stitched without smiling functionality. Isn’t it ironic? Don’t you think?

If you find that a morning smile helps set a positive tone for your day let me know. If you have a great way to start your day that might help me, please share. I’ll take all the help I can get.

*To learn more about how I approach life and business you could shadow me 24-7. Or you could subscribe to this blog. It’s really up to you.