The 2 Things You Can’t Google.

The 2 Things You Can’t Google.

Do you remember life before the internet? Back in the day, when you had a question, you just had to guess what the answer was. Or you could spend a lot of time searching for answers with primitive tools. Like books and microfiche.

Now, the detailed answers to our most random questions are literally everywhere. We have harvested all human knowledge and loaded it onto the internet like stacking hay in a barn. Anyone with a smart phone has access to that barn and all the information in it anywhere, anytime. Yes, the barn door is always open.

The Google

Today, if you have a question you simply google it. Where did Humphrey Bogart and Lauren Bacall get married? (Lucas, Ohio). What was the first interstate school district in America? (Norwich, Vermont and Hanover, New Hampshire). What is the air-speed velocity of an unladen swallow? (African or European?) Curiosity, and the ability to satisfy it, is the driving force behind Google’s success.

Curious Mind

I recently read Brian Grazer’s book, A Curious Mind. He positions himself as a modern-day Curious George (my words, not his). The Graze (my word, not his) credits his curiosity, not his creativity, as the driving force behind his Hollywood success. His curiosity lead him to interesting stories that turned into blockbuster movies like A Beautiful Mind, Backdraft, 8 Mile and The Da Vinci Code.

Curiosity also led him to push the limits of what hair gel can do. He talks about that in the book too. But you can just look at the picture below to find the answer.410161296_hr

However, one of the most interesting elements of the book was Grazer’s, statement about where Google’s supreme powers stop. He writes:

There are two things you cannot google.

  1. Answers to questions that have not been asked.
  2. New ideas.

Unasked Questions

If you are the first person to ask a question, the best search engine to find the answer is you. Don’t stop because the answer doesn’t exist. These are the most important questions to answer. And once you do, you get to pitch the answer into the haymow of knowledge to benefit the rest of humankind.

New Ideas 

You can’t google a new idea. You have to invent it. You have to do the work, the thinking, the ideation yourself. Only the human brain can come up with valuable new ideas. There will always be a great need and great value for those who can create a new idea, not simply blow the dust off of an old one.

More importantly, there are new ideas that can only be created in your mind. Yes you. The person reading this. Just like no two snowflakes are alike, no two minds are alike either. Your mind is formed by your unique combination of thoughts, perspectives, experiences, readings, learnings, language, friends, physiology and chemistry. Which means that despite the fact that there are 8 billion people on this planet, there are ideas that could only possibly come from you.

As the Founder of the advertising and idea agency, The Weaponry, I am constantly wowed by the power of the human mind. The power of the new idea. The power to create new things, new thoughts, new connections. There is so much still to come.

It is up to us to create new innovations, new stories, new humor, new lessons, new solutions to old and new problems alike. Stay curious and you will discover the new ideas yourself. Those ideas, your ideas, have the power to change the world. Which means the world may soon be googling you.

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