Do you know that your smart phone is robbing you every day?

Digital devices are amazing. They enable you to find the answer to virtually any question, any time. They help you fill in knowledge gaps like grout. Or mortar. Or caulk.

So we end up filling our free time by answering questions: What is the weather like tomorrow? Tap. What’s the balance in my bank account? Tap. What is Debbie doing? Tap. Is she still in Dallas? Tap. What was Gregory Hines famous for? Tap. What do you call water from the faucet? Tap.

The Dark Side

But these omnipresent digital devices have a significant downside too. They are depleting one of our most valuable resources: our free time. That precious time when we can let our minds wander in empty space. The time we can use to imagine exciting new ideas is disappearing at an alarming rate. In fact, the planet is losing free time faster than we are losing rain forest (acutally I just imagined that fact in my free time).

If we are not careful we will squander our most fertile time to invent, improve and inspire. That time lost can never be recovered. Not even with LoJack.

The world needs more great ideas. So do businesses, communities, schools and households. Great ideas are born in the quiet spaces in between. Those spaces that are now being filled in with screen time.

Key Takeaway

Starting today, take back some of your thinking time. While you are waiting for something to start, or something to end, or someone to show up, keep your smart phone in your pocket or purse. Instead, let your mind go wherever it wants. If you give it enough time it is sure to arrive somewhere exciting and new. Once it does, pull out your phone and tell me all about it.

*If you know someone who could benefit from more free time and less screen time, please consider sharing this post.

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The 2 Things You Can’t Google.

Do you remember life before the internet? Back in the day, when you had a question, you just had to guess what the answer was. Or you could spend a lot of time searching for answers with primitive tools. Like books and microfiche.

Now, the detailed answers to our most random questions are literally everywhere. We have harvested all human knowledge and loaded it onto the internet like stacking hay in a barn. Anyone with a smart phone has access to that barn and all the information in it anywhere, anytime. Yes, the barn door is always open.

The Google

Today, if you have a question you simply google it. Where did Humphrey Bogart and Lauren Bacall get married? (Lucas, Ohio). What was the first interstate school district in America? (Norwich, Vermont and Hanover, New Hampshire). What is the air-speed velocity of an unladen swallow? (African or European?) Curiosity, and the ability to satisfy it, is the driving force behind Google’s success.

Curious Mind

I recently read Brian Grazer’s book, A Curious Mind. He positions himself as a modern-day Curious George (my words, not his). The Graze (my word, not his) credits his curiosity, not his creativity, as the driving force behind his Hollywood success. His curiosity lead him to interesting stories that turned into blockbuster movies like A Beautiful Mind, Backdraft, 8 Mile and The Da Vinci Code.

Curiosity also led him to push the limits of what hair gel can do. He talks about that in the book too. But you can just look at the picture below to find the answer.410161296_hr

However, one of the most interesting elements of the book was Grazer’s, statement about where Google’s supreme powers stop. He writes:

There are two things you cannot google.

  1. Answers to questions that have not been asked.
  2. New ideas.

Unasked Questions

If you are the first person to ask a question, the best search engine to find the answer is you. Don’t stop because the answer doesn’t exist. These are the most important questions to answer. And once you do, you get to pitch the answer into the haymow of knowledge to benefit the rest of humankind.

New Ideas 

You can’t google a new idea. You have to invent it. You have to do the work, the thinking, the ideation yourself. Only the human brain can come up with valuable new ideas. There will always be a great need and great value for those who can create a new idea, not simply blow the dust off of an old one.

More importantly, there are new ideas that can only be created in your mind. Yes you. The person reading this. Just like no two snowflakes are alike, no two minds are alike either. Your mind is formed by your unique combination of thoughts, perspectives, experiences, readings, learnings, language, friends, physiology and chemistry. Which means that despite the fact that there are 8 billion people on this planet, there are ideas that could only possibly come from you.

As the Founder of the advertising and idea agency, The Weaponry, I am constantly wowed by the power of the human mind. The power of the new idea. The power to create new things, new thoughts, new connections. There is so much still to come.

It is up to us to create new innovations, new stories, new humor, new lessons, new solutions to old and new problems alike. Stay curious and you will discover the new ideas yourself. Those ideas, your ideas, have the power to change the world. Which means the world may soon be googling you.