My little business travel trick.

My little business travel trick.

I travel a lot for work. In fact, I am flying from Milwaukee to Miami right now. As we all know, 9/11 made travel tougher on all of us. Especially if you travel with liquids. Or have feet.

I own an advertising and idea agency called The Weaponry.  Which means I am in the business of coming up with ideas that solve problems.  But sometimes the problems I solve are my own.

One of my problems is that I have long hair. Not like Crystal Gale. But long for a guy. My hair also has some curl to it that turbocharges in high humidity. You know, like the kind of humidity I wil find this afternoon in Florida.

So, I am embarrassed to say, I need me some hair products when I travel. But none of my stash comes in airport-legal bottles of 3.5 ounces or less.

The Solution

Contact cases.

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When I am only traveling for a night or two I use contact cases and fill the wells with the daily dose of whatever liquids I may need:

  • Styling gel
  • Leave in conditioner
  • Wash-out conditioner
  • Contact solution
  • vodka
  • Tears of a mermaid

These little cases help me travel lighter and quicker.  Because these liquids are not in big bottles I don’t need to check a bag. Because they are not in small bottles I don’t need to put them in a ziplock bag, and then remove them when I go through security.

Try this contact case trick the next time you are traveling. Just make sure to keep your cases straight. I don’t want you to be mad at me when you put vodka soaked contacts in your eyes before you big meeting.

Safe travels.

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What is your St. Louis Arch?

What is your St. Louis Arch?

I recently spent a long weekend in St. Louis with my family. It’s a great city with history, excellent food, interesting architecture and such. They have some of the best such in America. The city has a special place in my heart because 17 years ago I proposed to my wife, Dawn, under the St. Louis Arch.  Why would I choose The Arch as my proposal stage?

Top 5 reasons I proposed under the St. Louis Arch.

  1. I could afford to.
  2. It’s the Eiffel Tower of Missouri.
  3. It was April and the weather in St. Louis was way better than Wisconsin.
  4. It seemed better than the monkey house at the St. Louis Zoo.
  5. I heard that Lewis and Clark, one of the great American couples, started their adventure under the St. Louis Arch.

Back to the story.

My family and I enjoyed many of the great attractions of St. Louis: The afore-mentioned Zoo, Grant’s Farm, a great restaurant on The Hill, The City Museum (which is one of the most interesting, mind-opening places I’ve ever seen), historic St. Charles and, of course, The Arch.

The thing that stood out about St. Louis, above all else, was The Arch. It simply makes the city look different than any other city. It is the thing that makes the St. Louis brand memorable.  There are a lot of great cities in America, and the midwest is packed full of them. But it is hard to come up with the distinguishing feature of Detroit, Cincinnati, or Minneapolis. Other than the sitcoms that took place there.

Since proposing under the arch I have noticed just how much it is used as an American icon. Every time a commercial, TV show or movie wants to tell the ‘Sea-to-Shining-Sea’ story they include the following:

Icons that represent America

  • The Golden Gate Bridge
  • The St. Louis Arch
  • The Statue of Liberty
  • A lighthouse in Maine

Not only does the Arch represent St. Louis, for most coasters, it represents the entire Flyover Region of America. (I’ve always thought that ‘The Flyover Region’ sounded funny. Mostly because I imagine people working at Levis discussing the ‘Flyover Region’.  As in ‘We should put a fly over that region’.)

In the city itself, The Arch (aka the Gateway Arch and the Jefferson Expansion Memorial) is the symbol that represents the city. Which makes me wonder, why don’t more places create their own version of The Arch?

And if it works for cities, certainly it works for brands.  Far too few brands take the time to figure out the one thing that will set their brand apart. Of course there are brands that have their thang: A catchy jingle (Nationwide Insurance) Free returns for life (L.L. Bean), Ducks (The Peabody Hotel) Swedish Meatballs (Ikea).

I have spent my advertising career helping clients find the things that will help them stand out from the crowd.  But the same holds true for your personal brand. (And we all have a personal brand).  Do you have something that stands apart?  Do you do something, say something, wear something different?  Do you refuse to eat chocolate? Is one of your eyebrows actually a tattoo of a caterpillar? Do you have a memorable sign-off to your conversations?  If you don’t have anything I encourage you to spend some time thinking about it. Or better yet, try something. See if you like it. See if it sticks.

Today we have an abundance of options for everything. When travelers are looking for their next destination, The Arch helps St. Louis stand out from other great neighbors like Kansas City, Omaha, Memphis and Indianapolis.  Having your own Arch-like differentiator will help your business or personal brand stand out in the same way. If you’d like help finding your Arch, shoot me a note. If you’d like a great place for a weekend getaway, head to St. Louis.