I fancy myself a badass. And you should too.

I fancy myself a badass. A bull rider. A street fighter. A come-back-here-and-I’ll-bite-your-kneecaps-off type. A finger-waving, head-shaking Hulkimaniac who won’t stay on the mat, even when the rest of the world is saying, ‘Stay on the mat!’ (I was also an impressionable boy in the 1980’s).

The Truth

Am I really a badass? I don’t know.  And I don’t care.

The Value

This self concept, false or real, has helped me more than anything in my personal weaponry. It helps when I have to work long, sleep little, stand my ground, or attack. It prevents me from being intimidated, or from feeling that I am ever not good enough.

I Use My Inside Voice.

It is important to note that I would never tell anyone but myself that I am a badass. It’s like telling people you are cool. The moment you do, you are decidedly uncool. Which perhaps means that when you call yourself a badass, people think of you as a good ass, (which is interesting reverse psychology).

I am simply sharing my mindset here. Because it might help you the way it helps me.

Key Takeaway

Think of yourself as a badass. It helps you do hard things.


*If you know someone who could benefit from this message, please share it with them.

**I had a really hard time finding a picture of myself where I am not smiling. Which perhaps means that I am a very smiley badass, if there is such a thing. Which there probably isn’t. #selfperceptioniseverything

Are you disappointed enough in yourself to do something about it?

I love being an entrepreneur. After spending the first 19 years of my career working for ad agencies owned by other people I decided to start my own. That was almost 4 years ago. It was also a leap year. Which is a good year to do anything because it gives you a 24 hour advantage. I tell this to presidential candidates and olympic hopefuls all the time.

The Reaction

Since I launched my advertising and idea agency, The Weaponry, people often treat me like I am doing something impressive. Or daring. They are positive and supportive of my entrepreneurial adventure. I often hear from people who want to launch their own business. They tell me I was really brave to set out on my own. But when I analyze the driving force behind my leap into entrepreneurship it was not bravery. Not even close.

Ambition

I wanted to own my business since the beginning of my career. I envisioned myself as a business owner or business launcher-type-guy. Whatever that meant. In fact, in my head it was so clear that I would be an entrepreneur that after 15 years of working for other people I considered myself a failure for not actually being a real entrepreneur.

Disappointment for the win!

Eventually, it was the disappointment, and  sense of dissatisfaction in myself that finally moved things forward. Don’t get me wrong, I like myself. But I have a strong vision of my ideal self. And whenever I am not acting in accordance with that vision, or I am too far off the pace I set in my head, I really bothers me. And that disappointment and embarrassment is a powerful fuel. One we should guzzle regularly.

Disappointment (Is better den dat appointment)

Most people never become so disappointed in themselves that it propels them forward. But that is extremely valuable. An injury to your pride is one of the best things that can happen to you. You don’t have to become a prostitute or a heroin addict. Because there is a point of diminishing returns. You just need to be incongruent with your self perception. That feeling eventually pushes you forward like the other side of the magnet.

Key Takeaway.

Create a strong image of who you really are at your core. Write a glorious story about yourself in your head. Make it vivid and real. Think about it all the time. And eventually you will get so fed up with not being that version of yourself that you will take drastic measures. It’s in those drastic measures that the magic happens. And when you do you will feel remarkably alive. Like you are no longer coasting through life. I hope that happens to you. Here’s to you experiencing disappointment in motivating quantities in 2020.

*If you know someone who could benefit from this story, please share it with them.

This year treat your spare time like valuable gemstones.

Happy 2020! I absolutely love the Mulligan that every new year brings. If you are like most people you’ve resolved to make this your best year yet. According to a quick and dirty research project I conducted there are four basic ways to improve your life with a New Year’s resolution.

  1. You can start something good.
  2. You can quit something bad.
  3. You can make a habit of something positive.
  4. Or you can generally just stop being lame.

Best! Year! Ever!

I have one goal that will help make 2020 the best year in my career and personal life. Simply stated, I want to make the most of my remnant time.

What That Means

We all have a slew of things we have to do. Those include our standard work and home obligations. Make sure you take care of those must-do’s or your fresh new year will spoil before February. But like that poor forgotten ‘r’ in February, we all have time in every day that we are overlooking.

Today I’m envisioning all that I can do with my remnant time over the next 12 months. In fact, I am considering adding this quote to the back of the next round of business cards I print this year:

“Guard well your spare moments. They are like uncut diamonds. Discard them and their value will never be known. Improve them and they will become the brightest gems in a useful life.” -Ralph Waldo Emerson

Apparently Ralph Waldo was into the bling.

Go Rumpelstiltskin in 2020

Today consider what you can do with the time hidden between your must-dos. Instead of killing that time with digital thumb twiddling or catching Zs, spin that time-straw into gold.

The Perfect You Project

I challenge you to use your remnant time to do the things the perfect version of you would do. Read something, write something, create something, solve something, learn something, experience something, accomplish something, improve something. Or maybe buy a thesaurus and find other words to use instead of something.

Compounding Interest

Like compound interest, even little moments add up over the course of a year. Two months ago I began picking up my daughter’s guitar each night and practicing for just a few minutes. And while I’m no Eddie Van Halen, a little invested time each night enables me to play most Christmas songs well enough to not get booed off stage at a nursing home.

Entrepreneurship

I started my advertising and idea agency, The Weaponry in my spare time. I looked for little moments at night, on the weekends or over my lunch hour to research, plan and create the business. And like Andy Dufresne, by using my remnant time wisely, I was able to create a path to the place I always wanted to be. Except, unlike Andy, I didn’t have to crawl through an active sewer pipe. And chances are, neither will you.

Key Takeaway

Make the most of 2020 by making the most of your spare time. Use it to make magic in your career. Strengthen your connections to family and friends. Start that business you always wanted to start. Read more. Finally do those things you have always wanted to do. Use you spare moments to having more fun, learn something new, and accomplishing more than ever. Start today. You have 1440 minutes every day to work with.

 

The key to great problem solving.

I love my job. I thoroughly enjoy all aspects of my work. Not just the advertising-specific stuff. But all of the businessy work I have to do as an entrepreneur. The problem solving I do is extremely rewarding. Every day feels like a game. Sometimes it’s Monopoly. Sometimes it’s Go Fish. Sometimes it’s The Running Man.

Netflix

As much as I love the work I do, one of my favorite parts of the workday at The Weaponry is when we eat lunch and watch shows on Netflix. We watch a broad range of programming that either helps stimulate our thinking, makes us laugh, or both.

The Repair Shop

Yesterday we watched an episode of The Repair Shop, which is a reality show about a British repair shop (go figure) that people bring antique treasures to in order to have them restored to their former glory. At the shop there is a furniture expert, a fabric expert, an art expert, an electronics expert, a clock expert and more.

The Repair Shop

I love watching the experts at The Repair Shop work, because they are all really great problem solvers. And I learn from the way they solve their problems

The Desk

In the episode we watched yesterday an old Davenport desk came into the shop with a great deal of damage. One of the problems that had to be addressed was that there were drawers with locks but no keys to open them. Because the furniture expert really wanted to get in those drawers (#snickering), he approached the clock and lock expert to see if he could help unlock the locked drawer. The clock and lock jock was happy to help.

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A Davenport desk, like the one on The Repair Shop. Not like the Davenport my Grampy used to nap on.

The Keys

The lock expert then pulled out a large jar full of all kinds of random old keys. The man explained that he has a large collection of old spare keys that he uses to help unlock tricky locks. He then said that whenever he sees keys in an antique shop he will always buy them to add to his collection. So that he can unlock even more locks in the future.

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A collection of skeleton keys, in case you ever need to get inside a locked skeleton.

Ditto

I instantly recognized that I do the same thing. I am always collecting keys. Except my  keys don’t come from antique shops. They come from books, magazines and podcasts. From discussions with experts, and from asking a lot of questions.

The keys that I collect don’t go into a jar. They get stored in my library, my notebooks and in the files of information in my head. My keys wait patiently for me to call on them to help me unlock the next problem I need to solve. And while I can’t display them for the world to see, I know they are there. And the older I get, the more keys I have in my collection. Which means I can unlock problems faster now than ever before.

Key Takeaway (literally)

There are keys to unlocking problems everywhere. They are found in the things you read and the experts you meet. They are found through experience, and observation. So look for them. Collect them before you need them. And be prepared for whatever your world and your work send your way.

*If you know someone who could benefit from this story, please share it with them.

19 Things that worked for me in 2019.

Today is the last day of 2019. Which is always a good time to look back and learn what worked and what didn’t. But since Strength Finder’s told me that I am a raging Maximizer, I really only focus on what worked. So that’s what I will do here. Without further ado, here is:

What worked for me in 2019.

1. Setting an alarm:  I don’t remember sleeping in once this year. I think I set an alarm every day except Christmas Day, when I knew my 9, 12 and 14 year old human alarms would wake me up early anyway. I set my alarm for 6:00am every weekday, and 6:30am on the weekends. I get up and either write or workout first thing. My alarm has helped me get the most out of each day. Including weekends, vacation days and holidays.

2. Hard Work: It pays off. Maybe you have heard that somewhere before. I attribute much of what went well for me in 2019 to hard work. There just isn’t an easy way to accomplish great things without it.

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 I spent a lot of time doing unglamorous stuff like this. And it really helped.  

3. Reading: I read a lot of books, magazines and graffiti in 2019. As a result, I am ending the year smarter, with many more ideas, and way more knowledge than I had at the beginning of the year. (Even if it doesn’t show.) Here are some of the books I read this year. 

4. Exercise: Exercise is a critical part of my personal program. It helps me with my physical health, mental health, injury prevention, and self image. If I don’t burn off some of my energy regularly it brings out the Chris Farley in me.

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Hiking with my son Johann in Washington, while singing songs from The Sound of Music.

5. Sleep: I have made a point of trying to get more sleep this year. When I do, it helps.  Going to bed early is like sleeping in for productive people. So I try to do this when I can.

6. Writing The Perfect Agency Project blog. This blog was read in 120 countries in 2019. Which is crazy in any language. It has helped me share my entrepreneurial experiences and my career and life lessons with people all over the big blue marble. It helps me stay connected with people. And it makes me look for the key takeaways from everything that happens to me. Plus it gives me a place to write down all the silly things I want to blurt out in important business meetings.

7. Asking for introductions. I have met some of the most interesting, enjoyable and influential new people by simply asking for introductions. I plan to be very purposeful about doing more of this in 2020. (OMG! How many times I am going to think of Barbara Walters and Hugh Downs this coming year?)

8. Public Speaking: Public speaking opportunities have helped me meet a lot of great new people. It has also created several new business opportunities. And I have gotten several free bottles of water out of it.

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Spinning an imaginary basketball on my finger.

9. Launching theweaponry.com: After 3 years in business without a real website where you could learn anything about my advertising and idea agency, The Weaponry, we finally launched a real website. Opportunities have markedly increased since then. Because websites help businesses. But now I also get to say that I built a multi-million dollar business without a website at my speaking engagements. #winwin

10. Opening our Columbus, Ohio office. The Weaponry has important Weapons and clients in Columbus, Ohio. So we decided to open an office there back in March. It has been great for our team and for business opportunities. It gives me another reason to spend time in this great city. Plus, it allows me to eat more Donatos pizza and get the Seriously Chocolate Milk from the UDF in C-Bus on the regular.

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The Columbus Office. 

11. Taking Phone Calls and Meetings with students and recent graduates: It is easy to ignore young people as they are just starting their professional journeys. But don’t. I always try to make time for the juniors who are interested in talking to me. And this year those conversations have turned into new employees and people we would love to have work on our team when we can find space.

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Our newest Weapon, Sarah ‘Ice’ Disanza.

12. Guest Lecturing: I really enjoy guest lecturing for college classes. It gives me an opportunity to share what I know, meet new people, and get exposed to new perspectives and new talent. I think it would be cool to teach for realsies when I retire. Except they probably don’t let real professors swear in front of the students the way I do. #ItAlwaysMakesThemGiggle

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Guest lecturing at Marquette, and perhaps preparing to sneeze.

13. Taking Vacations: Traveling is great for your mental health, creativity, world perspective, relationships and airline status. This year my whole family and I visited 11 states together. We came back with new stories, memories and Christmas ornaments. Take your vacation days. They are extremely important to your wellbeing and happiness.

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On Father’s Day we hiked on Mt. Rainier. It was totes epic. 

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14. Taking on projects with short turnaround times: We have done (and are currently doing) some crazy work on extremely short timelines. While rush projects are never ideal, getting things done that even our clients didn’t think could be done builds a lot of credit and camaraderie. It also taught me that there are two very different ways to spell comradery.

15. Getting Involved: I have volunteered to co-chair the marketing committee of the W Letterwinner’s Club at The University of Wisconsin. It has introduced me to a many great new humans who were also varsity athletes for the Badgers. It has enabled me to contribute my knowledge and skillz to the club. I am not saying that any of it was accepted or useful to the club. But it was offered. And like they say at church, it is the offering that counts.

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The W Letterwinner’s Club Advisory Board

16. Dates with my wife. My wife Dawn and I went on dates in 2019. We did dinner dates, breakfast dates, lunch dates, movie dates and a weekend away date. I wish we could do even more. I really like her. And I really like getting her all to myself. While I don’t recommend you dating my wife, I highly recommend making time for dates with your significant other.

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My wife, Dawn. She takes grease out of my way, and looks good in a witch’s hat.

17. Coaching:  I volunteered to coach my son Magnus’s flag football team again this year. And I volunteered to be the throwing coach for my daughter Ava’s middle school track team. Both of them were extremely rewarding. It ensured that my kids had a fun and encouraging experience. And I got to share what I know. It also enabled me to develop relationships with other children in my kids’ grades. Now I have little kids yelling, ‘Hey Coach!’ at school events. It’s pretty fun. Although I always turn expecting to see Craig T. Nelson.

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The Furious Fighting Falcons.

18. Productive Commutes:  I try to make the most of my 25 to 40 minute commute to work and home. This year I packed that time full of audio books and podcasts. As a result I alway came home smarter than I left. I also used my commute to make a lot of phone calls to keep in touch with my people. It’s free time. Use it wisely.

19. Smiling: I smile a lot. Smiling is my favorite. People comment on the fact that I smile a lot a lot. (#notatypo) I attribute much of the positivity I get from the universe and its inhabitants to the fact that I smile a lot. It makes you seem approachable and interested. If you want to put just one thing that worked for me in 2019 to work for you in 2020, try smiling more.

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My college teammate Andy Bosley likes to smile too. Especially when he surprises me on the streets of Seattle. 

Key Takeaway

Take a moment to reflect on what worked for you in 2019. Do more of that in 2020. And consider some of the things that worked for me. Especially the smiling. It’s my version of Kurt Vonnegut’s sunscreen.

*If you know someone who could benefit from this list, please share it with them.

How my parents’ 50 years of marriage has positively impacted my life and career.

By all outward appearances Friday was a normal day. I woke up, went to work, came home, had dinner and watched a movie with my family. But Friday was one of the most important days of my life. What happened on Friday explains a lot about me. It doesn’t explain the glitch in my brain that alerts me of of every possible double entendre and innuendo. But it does explain a bunch of other more important stuff.

The Anniversary

On Friday, December 27th, 2019, my parents, Robert and Jill Albrecht, celebrated their 50th wedding anniversary. These 2 kids from Minnesota, who got married in their barely 20’s, have now spent 50 of their 70-ish years of life married. To each other. Which has been incredibly valuable to me. My parents have played a critical role in my existence. In fact, I don’t think I would be writing this blog post, or much of anything else, if it weren’t for them.

No Surprise!

What is craziest about my parents’ big anniversary is how totally normal it seems to me. I never doubted they would make it to 50 years of marriage. It was just a matter of time. Heck, I even predicted the day it would happen.

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My parents and I moments after I broke the New Hampshire high school state record in the discus, and won my second New England championship, 8 months after ACL reconstruction surgery.

The Power Of Normal

President Warren Harding ran for president in 1921 on a simple campaign promise to return normalcy to the United States following World War I. Because normalcy what the nation needed most.

I greatly appreciate Harding’s campaign platform. Because I am a product of normalcy. Despite that fact that I had an adventurous childhood, and lived in 5 states by the time I started 7th grade, I was raised on a solid foundation of normalcy. My parents 50th anniversary helps quantify just how much normalcy I have enjoyed.

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My parents and my family enjoying some Mac & Cheese after my daughter Ava’s basketball tournament.

What does that mean?

I think of the normalcy my parents marriage has provided through the filter of Maslow’s hierarchy of needs. Simply put, all of my basic needs have always been met. I have always had food, chocolate milk and shelter. I have always felt safe and secure. Except for that time when I was 3 years old, and I threw nails at my dad after he told me not to throw any more nails or I would get a spanking, and he chased me as I ran all the way from our barn to our house, thinking this is how it ends.

On The Wings of Love

Thanks to my parents, my psychological needs for belongingness and love have always been met. Which has enabled me to focus on the higher order needs of esteem, prestige and accomplishment. And the highest needs of self-fulfillment, self-actualization and achieving my full potential. This has been key to my personal and career success. I know this is going deep, like the necklace the old woman dropped off the side of the boat in Titanic. But it is all true.

 

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Thanks to my parents, I have never had to worry about the bottom 3 levels of this pyramid. Which means that I have spent my life and career focused on the top two levels. If your parents have done the same for you, consider sending them a thank you text with a funny GIF.

 

One way. Not the only way.

To be clear, there are lots of ways to provide your children with a solid, normal foundation. It can just as easily come from single parents, divorced parents, same sex parents, and perhaps even sexless parents (which is more pleasant to think about than sex-having parents). I am simply sharing that my situation has worked for me.

Entrepreneurship

The rock solid upbringing I experienced, thanks to my parents, has been a key factor in my entrepreneurial journey. Throughout my childhood I saw that things just seemed to work out. Which has influenced my perspective on life. I figured that if I tried to start my own business, and walk away from a nicely salaried and benefited situation, it would all work out. I was never really scared or worried.

The Weaponry

I launched my advertising and idea agency, The Weaponry, in 2016. And over the past 3.5 years, I have had more control over my life and my time. As a result, I have experienced more moments of self-actualization, flow, or rapture than some people experience in their entire lives.

But I know that it all began with a sold foundation provided by two young farm kids from southern Minnesota, who turned out to be great parents.

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The first time my parents visited The Weaponry, their grandbusiness.

Totes Normal

The truth is I am far more normal on the inside than I probably appear on the outside. As are my sisters Heather, Alison and Donielle. We all enjoy spending time together. Yet when we don’t spend holidays or birthdays together, no one gets mad. It’s all kinda normal. Which is one of the best gifts you can give your family.

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The Albrecht 6: Donielle, Adam, Robert, Jill, Heather and Alison. Not pictured: our ankles and feet.

 

Celebrating 50 Years

You know what we did to celebrate my parents’ 50th anniversary? We did nothing. I mean, I called them. And we laughed a lot. And we did some rudimentary mathematics on the whole thing. But we didn’t get together. My parents went out for breakfast together. And then they watched football. Normal stuff. I am sure we will celebrate together sometime in the 50th year.

The Rest Of The Story

However, a simple breakfast and a little football is not how Bob and Jill are really celebrating their 50th anniversary. My parents have put a lot of good into the world. And when you do that you get a lot of good back. On New Year’s Day my parents are flying to Hawaii for the first time. There they are going on a cruise, visiting the Hawaiian islands for a week with a group of 20 friends and family. I can’t think of a better way to celebrate 50 years of marriage. Clearly they are doing something right. And perhaps they are doing everything right.

Key Takeaway

My parents have made me the person I am today. They provided the genetics and the lessons that have shaped me. But they also provided a sense of stability for me to balance everything else upon. And like the road less traveled, that has made all the difference. Thank you Mom and Dad for all that you have done. Even when you didn’t realize you were doing anything at all.

*If you know someone who could benefit from this story, please share it with them.

Now you have 6 days to make magic.

We are almost at the end of 2019. But more importantly, we are almost at the start of 2020. A new year. A new decade. And a chance to make the movie you are starring in turn out just the way you want it to. #happyending

6 Days To Finish Strong

But right now you have 6 days. 6 Days to finish 2019 strong. To tie up lose ends. You have  6 days to put more marks in the win column. To complete things you started. To connect with people. To get your steps in. To start, make or do that thing you said you would start, make or do this year, but still haven’t.

6 Days To Start Strong

You also have 6 days to give yourself a running start at 2020. To hit the new year and new decade with momentum. You have 6 days to start building a new habit. To put plans in place. To make this year THE year for realzies. You have 6 days to write down your goals and a plan to achieve them. You have 6 days to plan a year of adventures and vacations and bucket list-worthy activities.

The Swing Days

These are the 6 swing days. The 6 days between Christmas and New Years can make your year. If you waste them all no one will notice. Much of the western world is in neutral right now. Or in a return line at Target. But if you take advantage of the fact that not much is expected of you right now, you can make a sprint to the finish line, or a sprint to the starting line that could change everything. (Note: swing days are not affiliated with swingers or swinging. However, you are so money. And you don’t even know it.)

Me Time

I did much of the hard work to launch The Weaponry, my advertising and idea agency, during this period 4 years ago. This year I will be in the office working during at least 3 of the next 6 days. I will work to give my business an unfair advantage by running while others are resting. And I’ll spend some of my time resting faster than other people rest.

Planning Time

I will plan my vacations and vacation days for 2020 over the next 6 days. By planning them out I pace myself, and make sure I don’t get to these same 6 days next year burnt and crispy. I don’t want to end my year as a couch zombie, because I don’t have the energy to do anything else.

It’s Go Time

Don’t be that person who says they don’t have time for the things they really want to do. Take time now. Plan time in the upcoming year. And make time work for you.

Key Takeaway

Time is your most valuable asset. You have 6 days left to spend wisely. Invest your 6 days where you will get the best return on your investment. Think long term. But act right now.

*If you know someone who could benefit from this message, please share it with them.