This is the best fuel for the best attitude.

I  am in the middle of a major research project on life. While the research is ongoing, I have discovered, after collecting more than four decades worth of evidence, that life is hard. My study reveals that life is hard at work, at home, in your relationships, and even on vacation. No one is immune. And there is no cure (except that 80’s band with Robert Smith).

Facing Reality

Things go wrong all the time. Disappointment shows up repeatedly without an appointment. Things break. Bills pile up. Bills lose Super Bowls. And just when you think you are in the clear, something happens to remind you that you are clearly not in the clear.

Entrepreneurship

I started my advertising and idea agency, The Weaponry, two years ago. And I have faced a constant stream of challenges, requirements, setbacks and surprises. As an entrepreneur, you have to be ready for whatever craziness comes your way. Because it will come, and it will be crazy. Like marrying-a-Kardashian-crazy .

A Common Trait

Since starting my entrepreneurial journey I have surrounded myself with other entrepreneurs. I have noticed that the rock stars have a special trait that enables them to be successful in the face of the constant barrage of adversity and the WTF-ity they will inevitably face. And it just may be the most valuable asset in their organizations.

A  Helium Attitude.

Helium is perhaps the most magical element on Earth. Because it floats! In fact, you can fill a balloon with helium and the balloon floats too! Had Sir Issac Newton seen a helium balloon float skyward as he saw that apple fall earth-ward, he would have had a much tougher time discovering the laws of gravity. Because helium always rises above the gravity of a situation. Your attitude can too. If you let your attitude get sunk by setbacks, then your attitude is not an asset.

I don’t think about having a good attitude. Because I don’t know what that means. I think about having a helium attitude. Which is a mindset, an approach and an interpretation of the facts that rises above the circumstances. A helium attitude remains up, even when your plans fall down. Thus it always provides the perspective that things will get better. This is an entrepreneurial imperative.

Lifting Others

The helium attitude helps lift others too. Someone needs to rise above the disappointment and frustration that we all inevitably face. The helium attitude bounces back quickly, and offers other people a high point to focus on as they navigate forward. Which is why it is important for parents, leaders, teachers and preachers to fill their attitudes with as much helium as they can get (#highandfunnyvoices).

Key Takeaway

Life is unpredictable. One moment you feel like you are on top of the world. The next moment, you feel like the world is on top of you. But a helium attitude rises anyway. Don’t let setbacks, curveballs, and negative people drag you down. Do what helium does, and just keep rising. Your attitude is everything in life. Make sure you fill it with the right fuel.

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How to write my favorite word the way I do it.

Do you have a favorite word to write? I do. I have written a library’s worth of words in my lifetime. But for fun and flair, there is one word that beats them all by a cursive mile.

Attitude

Here’s how to write it the way I do.

  1. Grab your favorite pen.
  2. Prepare to write in your flowiest cursive.
  3. Draw a looping lowercase ‘a’ like you are circling the key point on the page.
  4. Let each of the next letters flow like you are sketching a roller coaster.
  5. After you finish the ‘e’, cross all three of the ‘t’s with one stroke. Do it as if you were crossing the most important task off your to-do list.
  6. Dot the ‘i’ like you are an orchestra conductor hitting the final note in the final song of the final concert of your career.
  7. Look at the word you have just written and realize that it means everything in life.
  8. Write the word again and again and again, until the ink in your pen runs dry.

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Life lesson in London.

The Dinner

A few years ago my wife and I went to London. We went without our three kids, which made it feel like we were playing hooky on a global scale. On the second night of our trip we had a world-class dinner experience at The Ritz.

Afterwards we strolled down Piccadilly, hand in hand. It was a wonderful July night. We were excited to be in one of the world’s greatest cities. We were adventurously far from home. And we had just finished a meal that we would talk about for the rest of our days.  Life was good.

The Show

Then something even more interesting happened. There, in that date-night glow, we witnessed a show that no one in the world saw except us. It was a one-man, one-act play.  The script had 5 words.

The stage was on the landing in front of a shop on Piccadilly. A homeless man was making his bed for the night. He was just steps off of the very busy street, outside, exposed to the world, and the elements, with no privacy. Like a zoo animal on display.

As he went about his routine of preparing his bed for the night he said:

Life is hard. No complaints.

I will never forget that. In those five words this man summed up a simple truth about life. And how he chose to respond. He clearly understood that life is a challenging game. He accepted the challenge. Even on the days when it seemed as if he was losing.

Inspiration comes in many forms.  That night I was inspired by a homeless man who faced a reality more challenging than most of us will ever face, without complaint.

On this Monday, as you head back to work, back to school and back to your own challenges, I remind you that, yes, life can be hard. But how you choose to respond to it is entirely up to you. And it is your response that makes all the difference.