I can’t believe everything you read!

Do you have any idea how many books there are in the world? I do. Because I got curious and looked it up. According to The Google, there are 130,000,000 published books. There are also 7300 magazines, and another 1300 daily newspapers in the United States alone. Which means there is no shortage of material for even the world’s hungriest bookworm to digest.

Thank You!

That’s why I am so thankful for everyone who takes a moment of their valuable time to read my blog posts. This includes you. Because it would be impossible for you to read this blog post without reading this blog post. But more importantly, I know there are a lot of other interesting things you could be reading right now.

Why This Matters Today.

Today is my birthday. I have several birthday traditions. One is eating a full can of black olives in one sitting. Seriously. Another is taking time to reflect on my life. Or as the kids would say, ‘Evaluating my current sitch.’ As I reflect on all that I am thankful for today, beyond surviving another year, I am extremely grateful that you have taken the time to read my silly little blog.

TPAP

I started The Perfect Agency Project in 2015, as I began planning to launch my own advertising agency. I began sharing my ideas, experiences, and random thoughts on advertising, entrepreneurship and self-improvement. And people around the world keep reading up what I am writing down.

So thank you. The time you take out of your own schedule to read my writings is a tremendous gift to me. Not only because you have so many other reading options. But because, whether or not you realize it, your time is your most valuable commodity.

Conclusion

Thank you to everyone who reads, shares, likes and comments on my posts. Thank you to everyone who has subscribed to the Perfect Agency Project. Thank you for investing your time and attention. It is a wonderful gift to me. And I get to enjoy it year round here at The Perfect Agency Project.

My Birthday Request

If you have read this far, please consider leaving a mark (like/hate/thumb-any-direction/comment) in the comment section, so I know who to thank today. I hope you all have a very happy My Birthday, and a fun Memorial Day weekend.

*Looking for more thoughts on birthdays? (Of course you weren’t. That was a random, self-centered question.) Check out these posts about the Freakishly Unique Story of The Birthdays In My Family, and The 12 Most Popular Birthday Wishes on Facebook.

 

 

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The 12 most popular birthday wishes on Facebook.

Today is my birthday! I have always loved my big day. But technology has made birthdays even more fun. Remember the pre-Friendsterspacebookgram era? You might have gotten a couple of calls from your closest, most thoughtful friends, on your land line, or flip phone. You may have received a few cards via snail mail. Which was kinda like the Pony Express. Only it useds snails. In total, 5-7 people remembered your day. Most of them were blood relatives.

Today, birthdays are way better. Facebook makes you feel like the most popular kid in cyberspace on your birthday. Friends come out of the digital woodwork to send you a birthday wish. Even friends you forgot were on Facebook surface like narwhals to deliver birthday wishes. Perhaps this is because Facebook makes you feel guilty for knowing about a birthday and not acting on it. After all, if we don’t have anything to say to a friend on their birthday, we have no reason to ever interact.

Which raises the question, how do you wish a friend or family member a happy birthday on social media? I’ve been studying birthday trends over the past 10 years. Here is a list of the most common birthday wishes on Facebook.

Top 12 Facebook birthday wishes.

1. The Be-Earlied Birthday wish.  This is the first wish you receive. It comes from a friend who is eager to be your first and most thoughtful FB friend. This can arrive anywhere from a couple of hours to a couple of days early. Sometimes the be-earlied birthday comes from a friend who is confused, or forgot your actual birthday, or is incarcertated and only has internet access for one day per week. Or, perhaps this friend is in a different part of the world where it is already May 25th, even though it is still May 24th where you live (substitute your birthday and birthday eve for May 25th and May 24th).

2. The Happy Birthday wish. As the name implies, this wish simply says Happy Birthday. It is the most common. It is the vanilla. The Chevrolet. But this hardworking message gets the job done without controversy.

3. The Happy Birthday! wish. This message ads an exclamation point to Happy Birthday. It has more energy. More pixel pop on your screen. It is like adding a cherry to your vanilla. Or honking the horn on your Chevy.

4. The Happy Birthday Name wish: Here the Wisher adds your name. This message is nice because it feels custom-made for you. It’s not like your friend cut and pasted the same Happy Birthday message they post on everyone else’s birthday wall.  They took the time to type your name. I like this touch. It’s like a captcha check that ensures your friend is not a robot.

5. The Exclaimed wish For some people, one exclamation point is just not enough. They need more. But 2 and even 3 exclamation points can still fall within the normal range. The Exclaimer has a more-is-better mentality. Like a cat lady. You need 4 or more !s to qualify. I like my crazy cat lady friends. And I love the enthusiasm of my Exclaimer friends!!!!!!!! Seriouosly!!!!!!!

6. The Heart wish.  Some people send you a heart on your birthday. Special friends do this. So do creepy friends.

7. The Birthday Emoji wish. This is a throwback to cave dwelling. This message may include an image of a birthday cake, balloon, streamers, champagne or party hat. Sometimes all of these, and more. Make a note of your friends who are good at emoji stories. You will want them on your team the next time you play Pictionary, or rendezvous with Martians.

8. The Birthday GIF wish.  This quick, humorous wish often adds both energy and humor to your birthday wall. Like a snake jumping out of a can. Or silly string to the face. Keep these coming. They make it feel like a party, 

9. The Birthday Meme wish: These are fun. Or thoughtful. Or both. They often say a lot about the friend who posted them. They are the modern equivalent to the Hallmark card. When I get one of these I imagine my friend spending an hour or so in the meme aisle at digital Walgreen’s, carefully picking out just the right birthday meme for me. Then walking out without paying.

10. The Personalized Message wish. This wish is really nice. Some friends post this wish to your wall. Others send it via messenger. It is a thoughtful birthday wish, tailored just for you. It could be funny or sincere. The key is that it makes your feel like the Wisher couldn’t send this wish to anyone but you. I try to send this kind of wish. But I often send number 11.

11. The Last Train wish.  According to Emily Facebook-Post, it is proper etiquette for you to post a Thank You message for all the birthday wishes you’ve received on the night of your birthday. 10pm or later, local time, is a good time to post your thank you. You will always have friends who failed to post anything before this, who will jump on the chance to attach their message to your thank you. They are kinda like a hobo jumping on the last train outta Cleveland.

12. The Belated Birthday wish.  This is the last hurrah. It’s the birthday wish that comes after your birthday is over. It’s a Lucky Strike extra. Like the firework that goes off after the grand finale ends, while you are walking to your car.

I am excited about my birthday. I plan to spend some time with my family, go fishing, workout, and go for a bike ride. I will also do a little wish-watching on Facebook to see how many different species of birthday wishes I spot.

Birthday Request

If you would like to give me a birthday gift that doesn’t cost you anything, and only takes a few seconds to give, I would love to have you subscribe to this blog. I write about my experiences as Founder of the advertsing agency, The Weaponry. I often write about life lessons and self improvement. But sometimes I write super useless helpful stuff like this.

What makes these siblings freakishly unique.

Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. A USP helps a brand, product or service stand apart from the competition in a meaningfully way. At The Weaponry, we help our clients discover and amplify their USP. Sometimes it is obvious. Other times we have to dig. Sometimes we dig to China.

I love discovering the USP in humans too. Everyone is special in his or her own way.  I remember being told this many times in my preschool and elementary school days. I believed it. While other kids may have had to do some soul-searching or head scratching to discover what made them special, I knew.

I am one of four children of Robert and Jill (Sprau) Albrecht. My parents got married 4 days before the 1960’s expired. They had my older sister, Heather, 17 months after that. Two years later they had their next child. Their first and only son. Me. Now, when I say I was born two years later, I mean it. My older sister and I have the same birthday.

My parents then slowed their roll, and waited almost 3 years to have my younger sister, Alison. Two years after that, our family caboose arrived. We named my baby sister, Donielle. (note to SpellCheck, AutoCorrect and Starbucks baristas: it is Donielle, with an ‘o’)

To recap: my older sister, Heather, and I have the same birthday, 2 years apart.  My two younger sisters, Alison and Donielle, have the same birthday, 2 years apart. Heather and I were born May 25th. Alison and Donielle were born May 22nd.  Which means my parents had 4 kids, on two days, just 3 days apart.

That’s pretty unique.

When telling new friends about our birthdays my parents would always conclude the story with:

…So we always say, “No more vacations in August!”

This always generated a huge laugh from the adults in the room. I’m a quick study. So when I would meet a new friend and tell them my origin story, I would always end it just like my parents did. I remember being at a sleepover and telling my friend’s parents this story, with the standard Albrecht-Family punchline. But as a 7-year old, I didn’t get big laughter. I made parents’ jaws drop. I got a look that even a 7-year-old could read as, ‘That is NOT an appropriate things to say. You won’t be playing with our Johnny again.’

But I had no idea what I was saying.  In fact, it wasn’t until my junior year of high school that I ever bothered to count back the 9 months from May to get some insight on the baby-making. And there it was. August. My parents made me and my 3 sisters in August. Apparently, while on vacation. Which is gross. And TMI. That’s why it wasn’t a cool thing for a 7-year old to say. Suddenly, all those horrified reactions made sense.  They thought I knew something that clearly I did not.

My family’s unique birthday story has always made me feel special. I now recognize that there are a handful of other things that make me special too. I can make a loud popping sound with my jaw. I may have the flattest feet on earth. I can make a pun out of any word you throw my way. But my birthday story always makes me feel like I was special from day 1. If you are giving birth to a business, brand, product or service, be sure to create it to be special from the start.  Then you’ll have as much fun telling your story as I have telling mine.

Today kicks off the Albrecht Family Birthweek. The biggest week of the year in the Albrecht family. Happy birthday today to my sisters Alison and Donielle, who are both in Houston. Happy be-earlied birthday to my sister Heather in Saint Paul.  I love all 3 of you more than footy pajamas, ice cream in a can and roller coasters. You make me proud to be your only bro. And you make me thankful for vacations in August.