My plane from Atlanta to Milwaukee just took off. My past three days have been packed full, like Oreo Double Stuff cookies.
Monday our team conducted an 8 hour branding workshop with one of our great new accounts in Georgia. There were 16 clients and 4 agency people collaborating intensely to forge a new path for the brand. Afterwards I drove 2.5 hours in 2 different rental cars while drinking 4 large sweet teas.
Tuesday between 7:20am and 9pm I had 8 in-person meetings and an hour-long client presentation
Today I had 5 more in-person meetings.
Then I refilled a hole in my concrete driveway in Atlanta, with help from a few neighbors (thanks Steve, Crain, and Chris! I feel like that really cemented our friendship. #DadJokes)* Then I had dinner with some of my great Atlanta neighbors, including all of the above plus Betty, Melinda and Grace. Then I bolted Adam Albrecht-Style to the airport. (I’ve written about that style before here.)
After I finish this post I need to get back to work for the rest of the flight.
I have a huge creative presentation to a brand new client.
I have another important kickoff to an exciting new client engagement.
I have a call with a major foundation based in New York City that we are supporting with a really rewarding initiative later this year.
And I have a new business pitch.
The Wee Hours Of The Morning
I will get home at 2am ET.I will sneak into my three children’s bedrooms, and give them each a kiss (my kids, not the bedrooms). I will tiptoe into my room and kiss my favorite person on the planet for the first time in 4 days. (I am referring to my wife Dawn, in case you were unsure). Then I will sleep as fast as I can.
As I reflect on the past 72 hours, and prepare for the next 24, I feel like I am the luckiest man 35,000 feet above the Earth.
*The hole stemmed from a pinhole leak in the main waterline to the home. It was detected by a higher-than-normal water bill. I hired a leak detection company to find the leak. Which they did. Unfortunately it was two feet under the center of the concrete driveway. Hence the hole. Life is an adventure.
I am not a control freak. I believe there is more than one way to skin a cat. Although most cats I have met strongly prefer not to be skinned at all. I like to hire good people and let them do their jobs. I am very comfortable delegating responsibility. With one notable exception.
When it comes to business travel I become a micromanager. You will never find me handing over my travel planning to an assistant or simply booking what everyone else is booking. Because when I travel for work I always have a hidden agenda… (cue the sinister music).
As the Founder of the advertising and idea agency, The Weaponry, my first priority on every business trip is to take care of business. I call this my Bachman-Turner Overdrive Philosophy. I want to arrive with plenty of time to prepare for the meeting or the shoot, or whatever I’m travel to do. And I build in enough time for a travel backup plan in case anything goes wrong.
But once the work plan is set I always turn my attention to my hidden agenda. It’s not finding great restaurants or a fancy hotel or seeing a great show.
My People Plan
When I travel for work I always think about the people I can see. Business trips offer us all a chance to keep in touch or reconnect with friends and family. I take advantage of this every chance I get. You should too.
The moment I know I need to travel I start working on my people plan. I study the location I am traveling. I look at a map to see who I know within a reasonable radius of my business.
Then I build my itinerary.
The 3 Parts To My People-Seeing Travel Plans.
Flight: I look at flight options that will get me in early enough and allow me to leave late enough to see my people. Often I will take the last flight home on any given day to help open my schedule and improve my odds of connecting.
Lodging: My lodging is always an important part of my plan. I book hotels that make it easy to see my people. This is either because the lodging is centrally located, or because it is in the middle of a pod of my peeps. However, sometimes the lodging is not a hotel at all. I stay with friends or family members whenever they offer to host me. This allows for the best people experience of all.
Car Unless I am staying in Manhattan or a similar car-unfriendly location I rent a car from Hertz. That’s because Hertz has the best cars, the best service and the best loyalty program. A rental car gives me the most flexibility to see my people. And it gives me the greatest people-seeing range. If I am ambitious, which I usually am, a rental car enables me see several people, over a large area, for a fixed price. This is a major advantage that rental cars have over a ride sharing service.
A Recent Example
Last Thursday The Weaponry conducted an all-day branding workshop with a client in Minneapolis. I scheduled a flight that landed in Minneapolis at 5pm on Wednesday afternoon. I picked up my rental car, then Jeanne, our amazing account director and I picked up two of our clients and went to a really enjoyable dinner. (Side note: One of those clients was a friend before she was a client. And the last time I had seen her was on a people-seeing side trip in Atlanta earlier this year.)
Then I dropped off Jeanne and the clients at their hotels before heading to my sister Heather’s house for the night. There I got to see Heather, her husband John, my nephew Addison, and nieces Rebekkah and Rachael.
Thursday was the branding workshop. It was great. Productive, insightful and fun.
Thursday evening I had dinner with Heather’s family at one of our favorite restaurants.
Then I met my friend Tom Burger for after-dinner lemonades. Tom and I were college roommates and track teammates at the University of Wisconsin. It was really great catching up on family, friends and careers.
Friday morning was special. I got up early and drove 70 miles west of Minneapolis to Hutchinson, Minnesota. I went to surprise my 98-year-old Grandma Albrecht. And boy was she surprised. Which made me think that surprises and 98-year-olds may not be a healthy mix.
It had been too long since I saw Grandma. It was a real gift to be able to spend a couple of hours alone with her. This was all the more special because I lost my other grandmother, Grammy Sprau, two months ago at 100 years old.
Then I drove back to Minneapolis and met my friend Mark Setterholm at his production company, Drive Thru. Mark and I had worked together on a fun Ski-Doo project many years ago and have kept in touch ever since. I got to see his latest office space, I reconnected with members of his team, and met new DriveThruvians. Mark and I had lunch, we updated each other on our latest work developments and talked about life in general. It was great.
Then I headed to the airport and home.
In the past two months alone I have had three business trips just like this. All of them were greatly enhanced with friends and family time. By integrating my work and personal life I am able to get the most out of both.
LinkedIn, Facebook and Instagram offer us a great way to stay in touch with our friends, family, and business associates. But it is not the same as seeing your people in real life. Take advantage of the opportunities to grow, maintain, rekindle or develop relationships while you are away from home. You’ll be glad you did. Life is short. And nothing matters more than our relationships.