Recognizing the tremendous value of your client ark.

In your career you will have the opportunity to work with a broad range of clients. Some will help you make a lot of money. Some will help you make a little money. Some will help you grow old friendships. Some will help you make new friendships. Some will be strictly business. And some will be a party. Some will enable you to do great work. Some will help you make a difference. Some will build your confidence. Some will test your limits. Some will cost you money. Some you will love. And some, you will wish you never met. But if you pay attention, they will all help you grow smarter, stronger and more capable. So on the toughest days with the toughest clients, and the best days with the best clients, don’t forget to learn.

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The Perfect Agency Project

I am an advertising enthusiast.  Well, technically I’m an advertising professional since advertising has been my primary source of income for almost two decades.  But I call myself an enthusiast because I’m enthusiastic about the industry and energized by its ever-increasing potential to help businesses grow.

I’ve had a pretty decent career so far.  I started as a copywriter.  And at 37 years old I became the Chief Creative Officer of a 275 person ad agency with four offices.  Recently I was asked what challenge I want to take on next.  The answer is simple.  I want to spend the rest of my advertising career creating the perfect agency.  No big deal, right?  Just perfection.

To be successful I’ll need two things.  First, a vision of what the perfect agency looks like.  And second, the drive and determination to narrow the gap between the idealized vision and where we stand at the end of each business day. I believe that the ideal can be achieved at any agency, as long as the team is committed to continuously absorbing and implementing the best ideas.  I expect this to be a stimulating journey.  And I’m sure feathers will be ruffled.  On this quest, I also expect to have a lot of fun, to create a lot of interesting work, to develop deep relationships with my clients and coworkers, and to make a lot of money for the agency and our clients.

I’ll share my learnings, experiences, challenges, conversations and successes along the way.  And I want to hear from you.  So I am calling on the experts, the newbies, the peanut gallery, and even the clients’ wives, and husbands. I want to hear as many perspectives as possible.  Because if I’m to help create the perfect agency it’s going to have to work for everyone, employees and clients alike.  Oh, and by the way, in the perfect agency we might not call people employees or clients. Oh snap! That’s called foreshadowing.