I don’t have any tattoos. But each time we get a meaningful image or quote added to the walls of our new offices at The Weaponry, I feel as if an important statement has been tattooed on me. Of course our wall art is much larger and much less painful than a real tattoo. And I don’t have to hide the wall art from my Mom.
I’ve written about our wall statements before. But last week we had another quote tattooed to our office. Not only do I find this quote inspiring, it states a critical tenant of brand-building.
Our Latest Wall Quote:
“You are remembered for the rules you break.”
-General Douglas MacArthur
MacArthur hit the nail on the head, and sent it into concussion protocol with this line. In Nike Founder, Phil Knight’s book Shoe Dog, he references this quote several times. I find myself referencing it often too.
There are multiple ways to interpret this quote. But I see it in the most positive light possible. You are remembered for the norms the standards and the expectations you don’t follow. You are remembered for the parts of you that stick out. Not the ones that fit in. You are remembered like Frank Sinatra, for doing it your way.
This is true of people, businesses, brands, products, services, plants, minerals and animals. Speaking of animals, consider mammals for a moment. They are warm-blooded and fur-bearing creatures. But the dolphins doesn’t seem like a mammal because it lives in the ocean. The bat doesn’t seem like a mammal because it frickin flies! And the platypus, well, it breaks so many rules I don’t even know what it was to start with.
Conformity is the opposite of creativity. Conforming to every rule means you disappear. If you want to be remembered by your peers, in job interviews, or in customers’ minds, you have to break some rules.
Look for ways to be different. Break stupid rules. Break smart rules when you have an even smarter reason to do so. Rules were made to be broken. You were made to be remembered. You are not a sheep, or a cow. Don’t follow the flocking herd. Give them something to remember you by. Your Mom and Dad will eventually get over it. Trust me, I know.
Breathing life into an idea is my favorite thing in the world. Taking a vision that only existed in my head, making it real, and then showing it to the world, offers a healthy, natural high. Even Nancy Reagan would approve.
Furnishing our office has been a fun undertaking. I have written before about our custom-built surfboard coffee table. We had readers of this blog vote on their favorite surfboard designs. Then we shared the final result. The coffee table has been a great addition to the office, and a great conversation starter. Since then, we turned our attention to another room.
The Conference Room
The conference room at The Weaponry was the last room we furnished. We wanted to keep it simple. In fact, we only wanted four elements in the room:
Shopping For A Table
We looked at a lot of used conference room tables, and they all made me want to cry. Most of them felt like they would have been right at home on the set of the TV show, The Office. That would never do. We looked through catalogs. All the tables either looked too serious, too sterile or had no look at all.
Then something caught our eye. It wasn’t a traditional conference room table. It was a high top. The type of furniture designed for an active huddle space. Not the kind of table typically used to pacify you before a Powerpoint lobotomy.
When we inquired about the table we discovered it could be custom-made. Which meant we could choose the perfect length, width, height and color.
Placing The Order
We custom-designed our table to fit our conference room space like a proverbial hand in glove. We chose both the leg style and the leg color. Then came the biggest, and most important choice of all: the color of the surface.
Surfacing the Surface Color
We saw a model of our table with a white table top. It had a birch pattern to it, and it looked nice. But we picked out a few other color chips that might work as well. On the day we placed the final order I glanced at the sign in our office that says, Think like a rebel. I knew that white wasn’t right.
All of the other rooms in our office have one red wall. It makes a bold statement and adds energy to each room. The ConFro (I just made that up) doesn’t have outside windows. We wanted to keep the walls white and bright to make the room feel bigger. So we used the bright red, high top table to make the room feel like the rest of the office.
The table feels active. The red color energizes the room. The height of the table means you can either perch on the high stools, and feel like you are leaning into a meeting, like at a bar. Or you can stand without looking any odder than you usually do. You can also easily switch between the two positions, if you have ants in your pants.
We love the way our conference room has come together. We love that it offers a great hub for active thinking. We love that we have a tall, red-headed 48 inch by 96 inch table. We love our giant dry erase board for ideating and illustrating. We love having a large TV monitor for presentations, and for watching Netflix while eating lunch. We look forward to adding a few embellishments to the walls. But most of all, we look forward to having your stop by for a think.
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If you like shopping for furniture you should become an entrepreneur. Because one of the by-products of owning a growing business is you need to buy products like chairs and table for your team. The Weaponry, my advertising and idea agency, now owns 14 comfortable chairs, a couch, several tables, and one custom-made lamp. The lamp is probably considered lighting. But this is my blog and I’m calling it furniture.
The Coffee Table Quest
We quickly found options we liked for most of our office furniture needs. But there was one piece that we just couldn’t find in stores or online. We wanted a statement-making coffee table. In full disclosure, I don’t drink coffee. So I think of it as a chocolate milk table. But because the rest of the world knows these types of drink-stabilizing platforms as coffee tables, I will give in to peer pressure and act like I will enjoy coffee on them like everyone else.
Our office space is very square. The furniture in our casual seating area is very square too. So we needed a long table with a curvy figure to round out the room. A surfboard-shaped table would be perfect.
After we had sufficient feedback from our social networks we ordered our custom designed table. Then we waited.
After about a month, and some unfortunate weather delays in the epoxification process and FedEx’s delivering-during-a-snowstorm process, our new table showed up yesterday.
The next step is for you to stop by to enjoy a tour of our office and a beverage on the board. Make The Weaponry part of your next swing through Wisconsin. If you live in Milwaukee, stop by and let’s have some chocolate milk, coffee, tea, beer or a juice box in our newly completed board room. We’re expecting you.
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