A real entrepreneur’s reaction to my desire to start my own business.

In the late summer of 2015 I got together with my friend Jeff Hilimire for a little update on our lives and careers. Jeff and I had worked closely together for several years as part of the leadership team at Engauge, an advertising agency with offices in Atlanta, Columbus, Pittsburgh and Orlando.

Engauge was a pretty awesome agency, if I do type so myself. Publicis bought the business in the summer of 2013. Jeff left the company the next day to start his next business (his first startup, Spunlogic, was acquired as one of the three initial pillars of Engauge).

Jeff gave me a tour of his new mobile agency, Dragon Army. I met his team. Then Jeff and I sat outside on the company’s deck, and he gave me exciting updates on his business and his life.

Then Jeff asked how things were in my world. I had stayed on with the company we worked at after Publics acquired it two years earlier. I’m sure Jeff was expecting to hear how things were going at work. He was clearly surprised when I told him,

I am planning to start my own ad agency.

At the time I didn’t have a client. I didn’t have an employee. I didn’t have a name. I didn’t even have this blog. I didn’t have anything to make my claim credible, except my vision and a commitment to myself to make it come true.

I am sure Jeff, who has started multiple successful businesses, has heard a lot of big talk from nontrepreneurs like I was. It is really easy to talk about your plans. Everyone does it. It is so much harder to live into them.

Part way through the conversation Jeff checked my entrepreneurial seriousness. Not in a disbelieving way, exactly. Jeff is a very positive person who loves entrepreneurship (it’s one of his favorite ships). He would help anyone who was truly committed to starting their own business. But he seemed to want to know if this was for realsies, or if he should just smile and nod, but not invest any real time, energy or advice.

Jeff cut through the conversation with this simple question:

What is the percent chance you will actually start your own agency? Because the greatest tragedy would be that the next time we meet we have this same conversation. You’d be talking about wanting to start your own agency, but still hadn’t.  

It was a great question. My answer could forever be used against me in The District Court of Hot Air and Blown Smoke. But I was glad he asked.

My Response:

100%!

Jeff looked pleasantly surprised by my answer, but double checked like Aaron Rodgers, asking, “Really?”

I responded definitively, ‘Yes! I will fail at this before I do anything else!’

My mind was set. I had already burned my employment ships. I was going to allow myself no chance of retreat. The only way ahead was through my own business.

Fast Forward

I recently talked to Jeff about this conversation. I wanted to know what was going through his head on the other side of the table that day two years ago. It was a fun question to ask because The Weaponry is now a very real business, with real clients, real employees and a real office of our own, despite what you might read on our website.

This is what  Jeff said:

I talk to literally hundreds of people that want to start companies and never do. So on the one hand I thought there was a slim chance you’d actually do it. But on the other hand, I know you’re a competitor. And I was trying to tap into your sense of competitiveness. But when you said ‘100%!’ I thought, Heck Yeah*!  That’s what I want to hear! Now go do it!

*he didn’t actually say ‘heck’.

If you really want to accomplish anything you have to be 100% committed. Don’t give yourself another alternative. Burn your ships. Talk is cheap. There are thousands of people who are buried every day with their dreams still inside them.  Don’t let that happen to you.

 

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What kind of phone are you?

Have you ever wanted to be someone else? I have that feeling every day. I want to be a better version of myself. I want to be the me that I see in my head. That version of me is pretty amazing. Which means that the today-me is pretty lame by comparison.

But that doesn’t discourage me. I am no Eeyore. You won’t find me feeling bad about myself. Because I don’t see myself as less-than.

I see myself as an iPhone. I am constantly creating a new, more powerful model of myself. I’m adding more features, capabilities, a longer battery and more memory.

I read as if my future success depends on it. I listen to audiobooks while I drive, podcasts about entrepreneurship while I eat lunch, and podcasts about real estate investing while I mow the lawn. Each day I become a little smarter, a little more capable and a little closer to the me in my mind.

My vision of me as a better model of myself is why I workout. It’s why I set goals.  It’s why I try new things that force me to grow. It’s why I travel and see and do as much as I can. It is why I am excited to meet new people. All of these help me grow, expand and improve.

As Founder of the advertising and idea agency The Weaponry, I am growing and learning on the job, every day.  The resistance that entrepreneurship provides works just like the weights at a gym. They are both there to help you develop a better, stronger version of yourself.

If the you in your head is an iPhone X and the real you feels like a flip-phone don’t be discouraged. Keep moving. Keep iterating. Keep learning and growing. There are thousands of versions of you yet to come. Each one gets stronger, smarter and more capable. And each new model of you is even more valuable than the one before.