The best career move high school seniors should make right now.

Most high school seniors will graduate within the next 30 days. High school commencement is one of the most exciting events in a human’s life. And with good reason. The best, most interesting chapters of your story start after high school. Unless, of course, you were in an epic high school-based movie. In which case, it’s all down hill from here.  (You can check the 50 Greatest High School Movies of all time here to make sure you weren’t in one).

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An Open Letter to High School Seniors.

Dear Seniors,

Four to ten years from now, when you graduate from college, finish your military obligations, or give up on your Hollywood/Nashville/Lottery dream, you will start focusing on your real career. When you do, everyone will tell you that you need to start building your network.

But they are wrong. You need to start building your network now. So before you throw your binders in the trash, your graduation cap in the air, and carve your initials into he wood paneling of the senior lounge, you should start building your professional network.

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WTF Is A Professional Network?

Your professional network is a collection of the people you know that may be able to positively impact your professional career. The people in your network, or community, will be able to help with career advice, finding a job, and connecting you to other people and businesses that are important to your career advancement. You will also be expected to provide the same sort of help for others in your network. Because it takes a village to keep a child from moving back into their parents’ basement.

So Who Are My Connections?

Your connections are your friends, your family members and your teachers. Your connections are your friends’ parents. They are the adults you know from church, and the extra curricular activities you’ve participated in. They are the kids you competed both with, and against, in sports. They are the kids you know from camp (like that one quirky girl who played the flute).

Starting A Connection Collection.

The best career move high school seniors should make right now is to create a profile on  LinkedIn, and start collecting your connections. LinkedIn is an online social networking site for the business community. And right now, before you graduate, is the best time to start collecting your network. By starting now, you will collect the most connections. And the more connections you properly maintain, the stronger your network will be. It’s kinda like being popular in high school. Only this type of popularity can dramatically impact your salary (your salary is the adult version of an allowance).

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Grow As You Go

You will want to continue collecting your friends and acquaintances throughout college, trade school, military service, or your creative exploratory period. Every time you meet someone new, don’t just think about adding them to Snap or Insta.  Sure, do that too. But definitely add them to LinkedIn. Granted, the filters on LinkedIn aren’t as good as Snapchat. But having a good job makes you look better than any photographic editing or augmented reality can.

It’s All About The Network, (and the Benjamins)

Eventually everyone is going to tell you to network and build your network, and that it is all about your network. That’s just an adult way of saying:

Stay in touch with the people you know, because it will connect you to opportunities, advice and endorsements that will prove highly beneficial down the road.

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Why Start As A High School Senior?

You know a lot of people now that you are going to forget. Those kids you go to school with are going to do amazing things with remarkable organizations. And they are going to have opportunities for you, if you stay in touch. You are also going to have opportunities for them. Even better, in the real world, there are things called referral bonuses. Which means you can make extra money for helping your organization find good talent. #chaching

Monitoring Your Classmates

Adding your friends to LinkedIn is like putting a tracking device on them. It will allow you to collect intel on each person, like where they went to school, what they majored in, and where they worked after college.

It also puts a tracking device on you, so that others will remember your educational track, your career path and your special interests and activities. That way your connections will know when their opportunities cross paths with your skills, interests and abilities.

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The Adult Rock Stars Around You

Your neighbors, teachers and friends’ parents are more successful and connected than you know. Four or five years from now you could end up in a job interview with them. Or with their friends or relatives. When that happens, you will want every advantage you can get. Like a good endorsement from someone who knew you were always such a good kid. You were always such a good kid, right?

Trust Me. I Know.

I started my career in advertising as a copywriter. But I always envisioned becoming an entrepreneur and someday starting my own ad agency. Twenty years later, that’s exactly what I did. In 2016 I launched my own advertising and idea agency, The Weaponry.

You know who my very first client was? My friend Dan Richards, whom I have known since 7th grade. Dan is the Founder and  CEO of a badass company called Global Rescue.  Which means that Dan and I went from high school classmates, and football and track teammates, to trusted business partners. We have helped each other launch companies, and have exchanged hundreds of thousands of dollars worth of services.

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Key Takeaway

They say the best day to plant a tree is 20 years ago. And the second best day is today. The  same holds true for building your network. Start now by collecting your connections before you leave high school. But if you are already in college, serving your country, or in the workforce, and you haven’t been building your network, start today.

There are amazingly talented people all around you. So start collecting them today. It’s the very best way to assure an abundance of everything you will need later in your career. By doing so may help one of your high school classmates find their dream job. Or launch their own business. I know. Because it happened to me.

-Adam Albrecht

Founder & CEO of The Weaponry


*If you know a high school senior who is about to leave the nest, please share this post with them. If you are a teacher wondering how to keep your students’ attention over the last few days, consider sharing this with your class. And if you want to connect with me, I’d love that. But you might want to read this post I wrote about connecting on LinkedIn first.

 

 

 

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10 tips every graduate should use to find a job.

It’s that time of year again. College seniors are triumphantly crossing the stage and grabbing their pricey diplomas to the proud applause of their relieved families. The smiles, pride and sense of accomplishment last until the student loans come and the U-haul carries the humbled graduate’s futon back home to start life in The Basement. That is unless they can land themselves a job in the mysterious new frontier we call ‘The Real World’. If you are anything like I was when I graduated you don’t have a clue how to land that first job. So here are my 10 keys to opening the door to the first job in advertising (and probably most other fields).

1. Request an informational interview.

This is the single best advice I can offer. It’s a free audition for you and the agency. And if the person you are calling won’t take the time to help out a young prospect you don’t want to work for that selfish bastard or bastardette anyway.

2. Research the company you want to talk to.

If you really want to talk to me you should know something about me and my company. So show up with as much knowledge as you can find on the business you’re interested in and its clients. A great tool I recommend using to do your research is the internet. Because it has all the information ever accumulated by mankind. #noexcuses

3. Make connections.

I’m not just talking about people networking. Make connections between the organization’s needs and your own areas of knowledge and expertise. I got my first job because I knew a lot about farming. And the agency had a new client that manufactured farm equipment. The agency seemed to know nothing about agriculture. So to them I was like Doogie Howser in flannel.

4. Show up a little early.

Don’t get carried away here. There is a proper amount of early. Too early and you look socially awkward. And late is the kiss of death.

5. Dress professionally.

Determine what that means in your world. For my first interviews out of school I borrowed a suit from my college buddy, Greg Gill. Greg is now a judge and wears a black dress to work. I have never worn a tie to work since. But I made a good first impression.

6. Lose the like.

If there is one thing that reminds me that you’re still a kid it’s using like the word like like way too like much.

7. Prove direction.

It’s great to be open to various possibilities. But I want to hire someone who knows what she or he wants. So know your skills. Know what interests you. Have a vision. And don’t get lost on the way to or from the bathroom.

8.  Don’t drink at the interview.

Advertising interviews can be tricky. Especially if you show up late in the afternoon or on a Friday. The beer is often available and encouraged (this is starting to sound like an ad for advertising). Don’t play along. The dangers outweigh the risks in this case. Demonstrate your self restraint. Ad people are really good at drinking (see Mad Men).  And there are always plenty of permanent markers around and artists who know how to use them on your face.

9. Talk about how you and your friends never use Facebook anymore.

Even if you are on Facebook all day every day say that you can’t stand it. Advertising people are always trying to spot the next trend they know nothing about. Kids, that is the ace up your sleeve. Tell them about the cool new things you are into and how you are rejecting all previously embraced media. Your stock will rise. Trust me.

10.  Follow up.

After the interview send a note thanking the people you met for their time.  This is important in several ways. It shows that you are considerate. It shows that you follow through. And it ensures that the people you talked to have your contact information. Send a note in the mail or by email. Both work. Email makes it easy for them to reply to you. A mailed note always feels special. And retro.