I don’t have any tattoos. But each time we get a meaningful image or quote added to the walls of our new offices at The Weaponry, I feel as if an important statement has been tattooed on me. Of course our wall art is much larger and much less painful than a real tattoo. And I don’t have to hide the wall art from my Mom.
I’ve written about our wall statements before. But last week we had another quote tattooed to our office. Not only do I find this quote inspiring, it states a critical tenant of brand-building.
Our Latest Wall Quote:
“You are remembered for the rules you break.”
-General Douglas MacArthur
MacArthur hit the nail on the head, and sent it into concussion protocol with this line. In Nike Founder, Phil Knight’s book Shoe Dog, he references this quote several times. I find myself referencing it often too.
There are multiple ways to interpret this quote. But I see it in the most positive light possible. You are remembered for the norms the standards and the expectations you don’t follow. You are remembered for the parts of you that stick out. Not the ones that fit in. You are remembered like Frank Sinatra, for doing it your way.
This is true of people, businesses, brands, products, services, plants, minerals and animals. Speaking of animals, consider mammals for a moment. They are warm-blooded and fur-bearing creatures. But the dolphins doesn’t seem like a mammal because it lives in the ocean. The bat doesn’t seem like a mammal because it frickin flies! And the platypus, well, it breaks so many rules I don’t even know what it was to start with.
Conformity is the opposite of creativity. Conforming to every rule means you disappear. If you want to be remembered by your peers, in job interviews, or in customers’ minds, you have to break some rules.
Look for ways to be different. Break stupid rules. Break smart rules when you have an even smarter reason to do so. Rules were made to be broken. You were made to be remembered. You are not a sheep, or a cow. Don’t follow the flocking herd. Give them something to remember you by. Your Mom and Dad will eventually get over it. Trust me, I know.