Over the past year I have helped several brands introduce new logos. It’s always exciting to freshen up a brand’s core mark. A new logo is a powerful way to offer a more contemporary, more stylish and more relevant brand image to the world. Logos are like clothes and hairstyles. If you don’t re-examine them periodically, one day you’ll wake up and realize that you’re sporting the wrong decade.
Just as a logo serves as the identifier for a product or organization, your signature serves as a signature mark for your personal brand. Whether you are John Hancock, Dale Earnhardt Jr. or Zoro, your signature represents you when you are not around to represent yourself. The kicker is that the mark that you make mindlessly today will be around to represent you for centuries to come. Seriously.
Which begs the question…
When was the last time you revisited your personal signature? It’s probably been a long time. Most people put very little thought into it. But I would like you to think about creating a new autograph. A new signature. A new stamp of approval. A new (insert your name here).
Steps to re-branding your signature.
- Grab a piece of paper and a pen
- Sign your name the way you normally do
- Explore making it more legible
- Explore making it more professional
- Explore making it more fun
- Explore making it more distinct
- Explore making it taller
- Explore making the letters rounder
- Add an initial or two.
- Add a flourish, icon or ownable mark.
You signature makes an impression every time you make it. Every check, document and permission slip you sign makes a statement about you to the people who read it. So put a little more thought into. If it’s bland, messy or Kindergartenesque, take this opportunity to make an evolutionary or revolutionary update. Experiment, play and practice until you find something that feels more like your personal brand today. Don’t stop until you find an option that you would sign off on. If you find something you like, or have put real effort into this in the past, I would love to hear about it.