The best way to find a career you love.

Our planet is full of scary things. The one that scares me the most is lack of planning. What, you’re not frightened? You’re not going to tell scary stories around the campfire about the man without a plan?

Let me explain.

I recently talked to a graduating college senior. I asked him what he planned to do next. He said, ‘Honestly, I have no idea. I’ll see what kind of opportunities come my way.’ To me this sounded like giving up on life. Or letting someone else write your story. Or signing up to become a pawn in someone else’s chess game (a pawn is a chess piece, and not another name for a shrimp, right?).

Reality Check

Without your own plan you will end up in a job that doesn’t fulfill you, in an industry you don’t care about. You will get tossed around like a plastic garbage bag in the wind, with no direction, like the opening scene from American Beauty (or was that the closing scene?). You have to push to find work you are passionate about dong. Even if the money isn’t great. Because not all rewards come in cash.

The Unhappy Drug Salesman

Had I not planned my career I would have ended up in pharmaceutical sales. I studied psychology and journalism at the University of Wisconsin. But before graduation I was approached by some pharma sales people who were recruiting college athletes, because apparently we are competitive people.

The money they offered me was twice what I would earn in an entry-level job in advertising. But I held out for a creative role. Because I had a plan. While pharmaceutical sales is a really great career choice for some people, it did not fit into my plan. Not even a little. Not on a train. Not in the rain. Not with a fox.

I stayed focused, and landed a good, but low paying job as a copywriter with a well-known advertising agency. Over the next 15 years I progressed from a writer to Creative Director to Chief Creative Officer. Then, twenty years after I started my career I launched my own advertising and idea agency, The Weaponry. It was all part of the plan. And I love it when a plan comes together. #A-Team

Start Today

If you don’t have a career plan, or a life plan, start working on it today. Write down what you love to do. Write down what you are good at doing. Then find a way to get paid to do one of those things. Maybe you are already on that track. But maybe you are far away and heading in the wrong direction. You can turn around. But no one else can turn the wheel for you. That’s your job.

If you are a recent college grad, or just got out of the military, or are a career-minded alien who just landed on the planet, start your job search by thinking about your retirement. Plan your entire career with the end in mind. It’s the best way to ensure you’ll make the right decisions, introduce yourself to the right people, continue to properly educate yourself, and finish your career exactly where you wanted to be.

Key Takeaway.

You have to plan your own career. You have to find something that makes you happy. Your career will occupy 50% of your waking life. If you want to be happy in life, you have to be happy in your career. Make a plan and follow it. Don’t follow the money. Because if you love what you do, everything else, including the money, will take care of itself.

Advertisements

Could you pass the Fender Bender Test?

Sunday afternoon I was in a fender bender. Boo. I was driving my daughter home from basketball practice. We were having a nice conversation about her practice and I was looking forward to making chili when we got home. Then I was going to bake a couple of pies with the apples we picked at a local orchard in the morning. Then Normal Rockwell was going to sue me for infringing on his schtick.

I was driving within the notorious Five Mile Circle of Doom: that 5 mile radius that surrounds your home. Statistically, this is where the majority of accidents happen. As I passed into the invisible circle I slowed down because a tanker truck was stopping at a railroad crossing in front of me. Then I heard it. That telltale crunchy metallic BANG of a car slamming into another car. A moment later I heard another BANG. But this time I felt it too. I had been hit from behind. And suddenly the chili, apple pie and Norman Rockwell lay in shattered fragments on the pavement. Now Danica Patrick was going to sue me for stealing her schtick.

I pulled my car off the main drag and onto a side street. I got out of the car. And that’s when I realized what had happened. I had been part of a 3 car pileup. I was the third and final ball in a Newton’s Cradle fender bender.

Back on the main road there were two cars still intimately engaged like two dogs getting it on in public. Which is always such an awkward thing to see. Even for dogs.

After a moment the two cars disengaged and gingerly limped off the main road and onto the side street with me. We got out of our cars and remembered to first ask if everyone was okay. Then we introduced ourselves. This is one of the all-time oddest ways to meet someone new. Hey, crash here often?  How about this crashing inducing weather we’re having?

First I met the woman who hit me. I’ll call her Laura (because that is her first name, and her last name is too difficult to spell). She was driving a new grey Honda Oddessy mini van. She had a car full of humans and was finally heading home from a long day of volleyball at the high school.

The person driving the car that created the crash was a tall goofy boy who was college-dropout aged. He was odd. And he raised an eyebrow of the responding police officer who said, “I’m going to talk to him first. He’s acting pretty shifty.’ But I don’t think he was acting. That was just him being himself.

This left me, Laura, her kids, and soon her husband John (who came to help) to talk amongst ourselves as we waited. And the more we talked the more I liked them. They were nice people. Laura asked my daughter how her basketball practice was. Which was a very nice thing to ask a kid who had just been in her first accident. And it demonstrated Laura’s ability to think beyond herself, even though her brand new minivan has just been dented, gashed and bruised. And her engine was now wheezing like a junkyard conversion van. John was friendly, composed and funny. He said, ‘Well at least it didn’t happen during the Packer game.’ I laughed.

But as we talked we realized we had more in common. Laura and I had both gone to the University of Wisconsin. We quickly found several people we knew in common. And then we realized that we both work in (and love) advertising.

So there we were. Our cars dented and saddened by recent events. Yet Laura was cool, collected, considerate and humorous. Which are the traits you need to have to be successful in advertising. Because in this industry fender benders and traffic jams and last minute surprises are routine. After this surprise-round of speed networking we decided that we should meet again to talk about doing business together.

While we at The Perfect Agency Project don’t recommend getting in an accident, it does provide a valuable look at how people respond to the negative. It gives you a good look at who they really are under pressure. And if you like them then, you will probably like working with them too. Laura passed The Fender Bender Test with flying colors. Would you? I encourage you to think about it. But I hope you never know.