Why September 3rd is the real New Year’s Day.

Happy New Year! That’s right, Tuesday September 3, 2019 is the real New Year’s Day. I know you’re wondering, what the Dick Clark is this guy talking about!?!

Allow me to explain.

January Ain’t Even Right

Americans traditionally celebrate the new year at the worst possible time. In January you are stumbling out of the most hectic and stressful time of the year. Which makes it a poor time to set new goals, quit bad habits and reinvent yourself.

new year s eve ceremony champagne sparkling wine
New Year’s is a great time for drinking. Not for resolving.

Think Fall Once And For All

The simple fact is that the fall, not spring, and certainly not January 1, is the best time for new beginnings.

It’s Grow Time!

If you were a tree, today is when your next ring would start to grow. Preschool starts in the fall. So does kindergarten, middle school, high school and college. Which means fall is the start of the next chapter for kids, parents and teachers alike. In fact, the day after Labor Day is the first day schools everywhere are back in session and fully engaged.

photo of four girls wearing school uniform doing hand signs
We’re all back to school now like Rodney Dangerfield.

Back To Full Strength

When summer break is over for kids, summer vacations are over for adults. Which means that starting today, we are all back to work. Our businesses are operating at full strength for the first time in 3 months. Factories are humming. Offices are buzzing. And farms are farmy.

white laptop
Let’s do it, do it, do it.

Can I get An Amen?

Churches now begin their regularly scheduled programs. So if you see a church, and see a steeple, open it up and you’ll see all the people.

altar arches architecture art
Take me to church.

The new television season starts now. (Remember television?)

Both NCAA and NFL football kickoff now too.

This is a great time of year.

100% Battery Life

For those of you who used your summer vacation days well, you are hitting September 3rd fully recharged. Not only did you take the last three months to fill up on Vitamin D, travel, relaxation and inspiration, you got a three-day weekend to top it all off. #noexcuses

iPhone-battery-fully-charged
This is where we are right now.

Go Team Go!

At The Weaponry, my advertising and idea agency, we are fully engaged. We’re all primed, rested and ready. Your team should be too. Let’s push hard. Have fun. And make this the best year ever. And here you thought today was just another Tuesday.

Key Takeaway

Fall is the very best time of year for growth and development. Now that your tanks are full and you are refocused, it is time to treat this like the new beginning you almost missed. Set new goals. Drop a bad habit. Pick a new challenge. Plan your next chapter. Grab that next rung. Or build your own ladder.

*If you know someone who could benefit from this message, please share it with them.

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Two questions to refocus your career every Labor Day.

Happy Labor Day!  I’m honored that you took a moment to read my blog today. Because as you read this, the last hours of summer are sprinting through the hourglass. You would probably be better off using this time to soak up some sunshine. Either way, that healthy summer tan is going to start fading at sundown. Sorry. I’ll try to make this brief.

Labor Day is for you.

Labor Day is YOUR national holiday. It is a day to honor the work you do. Yes, you!

According to The US Labor Department (Labor Day’s Parents), Labor Day constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

Good for you, Worker Bee! Have some honey! Take the day off. Eat a hotdog, drink a Miller Lite and blow off some steam by throwing some bags in a hole.

This is a great time to reflect on your career.

Labor Day is also the perfect day for your annual career evaluation. It’s like a mammogram or prostate check for you career. Only you get to keep your clothes on, if you want.

Careers are long and complicated journeys. Along the way we often become so consumed with our daily work that we don’t think about the big picture.

It’s easy to focus on the days and lose site of the career.

I took the time to chart my ideal career course at the beginning of my journey. If you haven’t done that yet, do it today. Determine all the things you want to accomplish in your career AND what the end looks like.

I had a vision for my entire career from the starting blocks. Luckily for me, my wife Dawn always seems to know when it has been too long since I have revisited my career map.

At those times she poses these two simple questions:

  1. Are you where you want to be?
  2. Where are you going next?

These questions have been extremely helpful to me over the past 15 years. Here is how they can be helpful to you.

6 ways these questions help your career.

  1. They remind you that you have a career plan (if you haven’t written yours down do it now).
  2. They make you cognizant of the passing of time.
  3. They remind you of your valuable accumulation of experience and abilities.
  4. They remind you that if you want to accomplish everything in your plan you need to keep moving.
  5. They help you rise above your current day-to-day work to see your entire career and how much of it is yet unwritten.
  6. Most importantly, they are a scary reminder that if you don’t start writing the next chapter, there will be no next chapter. There will be no rising drama. There will be no cray-cray challenge that tests your fortitude. No great triumph. Your career story will end on this chapter. That is perfectly acceptable if you have accomplished everything in your plan. I have not.

You just read the critical part of the post. Feel free to go enjoy some sun now. If it is raining or nighttime as you read this, I baked you some more blog cookies below.

My last 3 Labor Day evaluations.

On Labor Day 2015 I was deep into my plans for starting my own advertising agency. My career evaluation was full of excitement and potential. But only if I followed through with the plan and plunged into entrepreneurship, which was the next square on my Career Candyland board game.

On Labor Day 2016 I had launched my advertising and idea agency, The Weaponry, and had already worked with 8 clients. I was learning. We were growing. I was on course.

Today, Labor Day 2017, I couldn’t be happier. I love what I am doing. I love what we are building at The Weaponry. I have a great team of full-time, part-time and some-time coworkers.  I love the clients we have been honored to help. We have now worked with 20+ great brands in the United States and Canada. This is the most exciting and rewarding chapter of my career. But I wouldn’t have gotten to it if I had not regularly pondered where I stood in my career and where I wanted to go next.

So each year, at Labor Day, as you enjoy the tribute to your labor, take a few minutes or a few hours to ask yourself, what’s next for my career?  Find the next step towards the type of success you’ve always wanted.  Take the steps that add new, more interesting chapters to your life story. Don’t just coast through each year trying not to get fired. If you stop evaluating long enough it becomes too late. The game is over. The book is done. And no one wants to read it. But if you chart your progress and refocus every Labor Day, you’ll have a book to be proud of. And I can’t wait to read it.

Why there has never been a better time to wear white.

Welcome to After Labor Day! This, unfortunately, is the darkest time of the year. Because now we are supposed to put away our white clothing until Memorial Day. Or until Diddy invites us to a party. Whichever comes first. I have known about this rule since I was old enough to make my own fashion faux pas. But I didn’t understand the rule, until now.

After long minutes of research (hey, it’s the information age) I discovered the Labor-Day-White-Thing was basically a mean girl rule established by a small gaggle of old money biddies in the late 1800s. They decided that they would use the imaginary rule to identify and ostracize new money ladies who didn’t know the insider rules, and wore white on the wrong days. Yet over time everyone adopted this standard.

How lame is that?  

This isn’t a rule. It’s a joke. Or at best a standard we follow without reason. With this knowledge, how do you pick out your clothes tomorrow?

There are two ways to view these widely followed, but non-rule-rules.

  1. We can adhere to them, just like everyone in-the-know.
  2. We can see them as the gifts they are. And use them to help us stand out from the masses.

When I was in college I had a track teammate named Alex Mautz. Alex liked wearing shorts so much he decided not to pack them away after Labor Day, or Halloween or Thanksgiving. In fact, Alex wore shorts every day for an entire year. Which is no big deal if you live in Florida. Or Ecuador. But we lived in Madison, Wisconsin. Where I experienced -26 Fahrenheit without windchill. Alex turned heads everywhere he went. Not only was he memorable, he provided total strangers with an instant conversation starter from November through April.

One of the most important things we do at The Perfect Agency Project is find ways to help people and organization stand out from the crowd. That’s how you build a memorable brand. And if you want to be noticed, cultural and category norms are a gift.

White wedding dresses don’t stand out. Red ones do. I have seen thousands of diamond engagement rings that all blend together. But my sister Heather’s stands out. Because it’s an emerald ring. Chick-fil-a is one of my favorite restaurants. But unlike most restaurants, it isn’t open on Sundays.  Yet Chick-fil-a is the first restaurant I think of every Sunday (can I get an Amen?).

If you, your brand or business want more attention, find a convention and start doing the unconventional. There are opportunities all around you. If you would like help finding your white clothes after Labor Day let me know. We could grab some caramels and talk.

Why September 6th is the most important day of the year.

Happy New Year! That’s right, Tuesday September 6th is the real New Year’s Day. I know you’re probably wondering what the Dick Clark I’m talking about. Allow me to explain.

Americans traditionally celebrate the new year at the worst possible time. In January you are stumbling out of the most hectic and stressful time of the year. Which makes it a poor time to set new goals, quit bad habits and reinvent yourself.

The simple fact is that the fall, not spring, and certainly not January 1st is the best time for new beginnings.

If you were a tree, today is when your next ring would start to grow. Preschool starts in the fall. And so does Kindergarten, middle school, high school and college. Which means fall is the start of the next chapter for kids, parents and teachers alike. The day after Labor Day is the first day schools everywhere are back in session and fully engaged.

When summer break is over for kids summer vacations are over for adults. Which means that starting today we are all back to work. Our businesses are operating at full strength for the first time in 3 months. Factories are humming. Offices are buzzing. And farms are really farmy.

Churches now begin their regularly scheduled programs. So if you see a church, and see a steeple, open it up and you might see all the people.

The new television season starts now.  Both NCAA and NFL football kickoff now too.

This is a great time of year.

For those of you who used your summer vacation days well, you are hitting September 6th fully recharged. Not only did you take the last three months to fill up on Vitamin D, travel, relaxation and inspiration, you got a three-day weekend to top it all off.

Now that your tanks are full and you are refocused it is time to treat this like the new beginning you almost missed. Set new goals. Drop a bad habit. Pick a new challenge. Plan your next chapter. Grab that next rung. Or build your own ladder.

At The Perfect Agency Project we are fully engaged. Your team should be too. We’re all primed, rested and ready.  Let’s push hard. Have fun. And make this the best year ever. And here you thought today was just another Tuesday.