Do you really want serenity? Or do you want to solve problems?

My time is my most precious asset. Not because my time is any more important than anyone else’s. It is certainly not. Just as Steve Miller’s time keeps on slipping, slipping, slipping, into the future, I know that my finite time on Earth is steadily slipping away too. Like sand through an hourglass. Literally. Yet, it is this scarcity of time that is the major motivating force in my life.

My Increasing Impatience

More and more, I find myself interrupting others as they recount their disappointments in the past. I often crash pity parties to point out that time spent dwelling on the things that went wrong will not make them go right.

Spending Your Time Wisely

I am a problem solver, both by nature and by profession. As an entrepreneur and as a professional creative thinker, I view the limitations of any given situation simply as the rules that govern the solution. I have no time to relive something that went wrong in the past. All I care about is what I can do moving forward.

The Serenity Prayer

I find great value in the Serenity Prayer. If you don’t know it, or don’t know it by name, here it is:

God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.  –Reinhold Niebuhr

Serenity Now!

Many see this statement as a path to Serenity. But I would have named this The Problem Solver’s Prayer. Because what Reinhold is praying for is the essence of problem solving.

Problem solving is like conducting a science experiment. To find a great solution to the challenges you face, you must accept the constants, and vary the variables until you get the results you are looking for.

Focus On The Possible

I don’t spend any time lamenting the constants. I accept the things I cannot change. I pour all of my time, energy and thought into the things I can change. You could say I focus on the positive. But I say I focus on the possible. Mine is not a rose-colored glasses outlook. I focus on reality. Because reality is full of positive possibilities.

Key Takeaway

Memorize the Serenity Prayer. Accept the cold hard realities of life. And spend all of your valuable, and constantly diminishing time focusing on the amazing opportunities and possibilities that exist anyway.

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Focus more on the things you love.

My business plays in a fun sandbox. Brands across the United States and Canada come to my advertising and idea agency, The Weaponry, looking for smart new ideas. Our team of strategic and creative thinkers explore ideas that extend far beyond what most clients could create on their own. Clients love us because we reveal new possibilities. And because we do ridiculous things that make them laugh a lot in meetings.

Exploring the Possibilities

Clients often hire us to help them reimagine their brand. On a recent project our team presented our client with 40 new logo options to choose from. Yes, 40. We pride ourselves on offering a great range of thinking so that everyone can find something they like. You know, like a buffet. Or a boy band.

Once we concluded the share of new logos and opened the floor for discussion (ok, so the floor didn’t really open), I was surprised by the very first comments that followed. One of the clients said, “I REALLY don’t like option 9.” Then he spent several minutes elaborating on why he didn’t like option 9. After several others shared their favorites, this client spoke up again and said, ‘Did anyone else dislike option 9 as much as I did?’

The Weaponry Way

Let me let you in on one of The Weaponry’s secrets. The reason we show multiple ideas is because our clients might not like them all. I’m fine with that. My friends at Coca Cola sell a wide range of drink options so that we can all find something we like. I love Coke and Gold Peak Tea. I don’t focus on the fact that Diet Coke tastes like liquid bike tires.

It is a waste of time to focus on the things that we don’t like. Or the things that don’t work. I think of the creative process like finding your way through a maze. Once you find yourself at a dead end, immediately turn around and start exploring another option. To stop and focus on that dead end, or worse, go back to the dead end to see it again, and think about how dead that end really is, is a waste of time.

Maximizing

A few years ago I did a Strength Finders analysis. The test concluded that I am a Maximizer. Which means I don’t spend any time focusing on what happened in the past, or what can’t be changed. I focus on the possibilities in front of me and how to make something good into something great. Which is a good construct to have when you are a professional creative. Or an entrepreneur. I help my team and my clients find ideas with a lot of potential, then bring out the maximum potential in each of them.

The Take Away

Focus on the things you love most. Spend your time looking for the solutions, the answers, the wows. The beautiful building, the kind act, the smart idea, the great looking jacket, the blog post about focusing on the things you love (that you loved enough to like and share). When you see something that doesn’t work for you, move on. Focus on the great, the exciting possibilities, the things that make you happiest. You will find more good in the world. Let’s all let go of our own option #9. The other 31 options are better anyway.

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