To make 2019 the best year ever, start right now.

I have a confession to make. When I set my yearly goals, I cheat in order to attain them. It’s not the kind of cheating that hurts anyone else. In fact, it’s not the kind of cheating that hurts anyone at all. But it sure gives me an advantage. And I don’t feel the least bit bad about it either.

Getting it wrong.

Most people set their goals for the year, and begin working towards them, on January 1st. Or maybe they start on January 2nd, depending on when the holiday falls. Or maybe January 3rd, depending on what bowl games are on TV on the 1st and 2nd. Then, despite the fact that we all have 365 days to accomplish our annual goals, most people lose their momentum before the end of the first month.

Getting it right.

I don’t want to be one of those people. So I give myself every advantage possible. I noticed long ago that no one calls you for a false start if you start working towards your annual goals early. So I cheat. I start working on my goals for next year before the current year is over.

Personal Goals

I start working on my fitness goals for the year at Thanksgiving of the year before. I am a bit of a contrarian. So I use Thanksgiving as a cue to get fitter, not fatter. That way I start the new year with a healthy routine already formed.

My wife Dawn and I begin planning our travel adventures for the next year as soon as we have taken our final trip of the current year. Which is now typically right before Labor Day (because kids ruin everything). I found that when I waited too long to plan my vacations they didn’t plan themselves. Which meant they didn’t happen. Now we schedule our adventures early, and we get more out of them.

WWGGD (What Would Gordon Gekko Do?)

I would never consider waiting to act on my professional goals until January 1st either.

Because in business, your year is determined by what you do in the 4th quarter of the year before.

When you add new business in the fall, you start benefiting from it right away, in the  beginning or the first quarter. And it pays out all year long. Whereas new opportunities that surface in the first quarter might not bear any fruit until the second, third or 4th quarter. Which means that a piece of business worth $1 million, $100,000 or $1000 over the course of 12 months will only be worth a fraction of that in the first calendar year.

Starting your own business

I launched my advertising and idea agency, The Weaponry, in the spring of 2016. But I began planning my business in August of 2015. I took on freelance projects beginning in October of 2015. And I used the income from those projects as the seed money to start my own agency. That early start was key to a successful launch. You can do the same thing.

Key Takeaway

If you want to be great, you can’t wait (that sounds like a Jesse Jacksonism).  You can’t coast from Thanksgiving to New Years Eve. You have to build momentum. So improve your chances of making 2019 your best year ever by starting today. Do more tomorrow. Because a New Year’s resolution is most successful when you find your resolve in the old year.

*If one of your resolutions is to read more in the new year, consider subscribing to this blog.

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The best way to make your New Year’s resolution stick.

Happy Resolution Season! Today kicks off the magical four-week period at the beginning of the year when everyone wants to change their lives for the better. If you are a regular gym-goer it is the worst time of year. Because when you arrive for your regular workout some dude who hasn’t exercised in eleven months is wheezing and dripping all over your treadmill.

What do you want to change?

You probably have a list of things you want to start, stop or improve. I applaud that. But far too often, despite the fresh optimism of the new year, we fail to turn our resolutions into powerful new habits. So I will share my secret, counterintuitive technique that makes it much easier to create a healthy new habit.

How Hard Do You Work?

It is natural to assume that if you want to make a major change in your life you should work hard at it. That approach works for some. The beaver loves to be busy. The sled dog loves to mush. But the couch potato loves to potate on the couch. For most people the hard work simply reminds them how much they dislike the hard work.  That’s why the activity hasn’t developed into a habit, yet.

I was at the gym when it opened this morning to start the year with a leg workout. (I’m not actually as svelte as stick-figure me).

The Easier Approach

My secret formula to goal achievement is to put in less effort. While it is natural to think that hard work in the gym or the office will get you better results faster, your long-term success will be hampered. Because most people quickly grow tired of the work, the suffering, the pain or the sacrifice.

Get Lazy to Win

When I start a new habit, or resume my workout routine after a pause, I do less than I could. I do less than I should. And that is the key. By under-exerting myself I keep the activity enjoyable. I check the box. I know I worked out, or spent time on the project, or studying or whatever the case may be. But I only did the minimum. Or the medium. But never even close to the maximum. At first.

This does 3 things:

  1. It makes me feel accomplished.  After all, I did work towards my goal. I got on the cardio machine. I lifted weights. I created an initial sketch of the business I wanted to start. I skipped dessert. (Yay me! I’m doing it!)
  2. It makes it fun  I did the parts that make the endeavor enjoyable. I worked up some sweat. But I didn’t push hard enough to suffer. I didn’t cramp. I didn’t feel like throwing up. I didn’t overload my brain. And most importantly, I never wished that it was over.
  3. It makes me hungry for more. This is the key. I know I can do more. I know I have more in me. Even in this early stage. So I look forward to more.

Calluses vs. Blisters

Hard works requires calluses. You need to build up layers of your own armor. You do this through repetition. Slowly, repeatedly over time. Your body develops a tolerance to the work and the motion. So you can withstand more.

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But most people blister. They work harder than they are prepared for in the beginning.  And their body or brain rejects the work. The effort is seen as a threat rather than a treat. You get sore. The pain says stop. The skin bubbles and peels off and then you bleed. All the feedback is negative. The rational person rejects the entire activity. Then retreats to the couch again to potate.

But people who slowly build calluses keep going. They see the improvement they are after. Which means they can increase the effort without decreasing the fun. They feel accomplished and prepared for more. It’s a beautiful thing.

Staring my business

When I started my adverting and idea agency, The Weaponry, I had a vision for what the perfect, fully-formed agency would look like. But I started small. And slow. I didn’t worry about all the things I should be doing, or that I would eventually need to do to make the business in my head a reality. If I tried to do it all from the beginning I likely would have been overwhelmed, stressed or scared. Instead, I did a little bit more every day. And it’s been fun the entire time. The kind of fun that keeps me coming back for more.

The Key Take Away 

Don’t kill yourself in January. Underdo it. Make it fun. And make yourself want to come back for more. Plan for long-term success. But allow yourself time to build momentum. By doing so you can change your life forever. Starting today. Isn’t that exciting? So do less. Enjoy more. And get a little bit better everyday.

Happy 2018. This is your year!

*If one of your goals is to read more in 2018, subscribe to this blog. I’ll share a few hundred words to read a couple of times per week. Which is not enough to hurt you.