Which of your beliefs will make you legendary?

Last week I visited a fascinating company in Bangalore, India. My team at The Weaponry was hired to tell the story of this impressive organization that has grown from 50 people to 5000 employees in just over 12 years. This kudzu-style growth fascinated me as a business owner. And I was determined to learn all I could from studying this organization.

The Campus

The business has a beautiful, 500,0000 square foot campus that includes multiple interconnected buildings, two giant cafeterias, a walking path through a forest garden, a rainwater reclamation system, large art installations and a transportation system that moves employees between home and work that operates like a school’s bus system, but for business. And presumably without spit balls.

The Posters

Throughout the campus of this remarkable organization there were posters of the grandfather of the two Founders. Each of the posters highlighted one of the Grand Patriarch’s core values. This iconic businessman was born in 1903, before the airplane, television and computer. He died 25 years ago. Yet his approach to life and business is very much on display as a source of inspiration to this progressive organization’s employees and visitors. And none of the posters simply said ‘Hang in there Kitty!’

As I read each of the posters I kept asking myself:

Which of your core principles could inspire great success in your grandchildren and the organizations they run 100 years from now?

Something to think about.

Do you have such principles, values or beliefs? Have you identified them, written them down and shared them? I think about my beliefs and philosophies often. But I had never thought about capturing them as a source of guidance and inspiration for future generation of my family, and future generations who will work in my business.

Key Takeaway

In light of what I saw in India, it seems like a great idea for us all to identify our core beliefs and share them with our children, friends and team members. You never know what you may inspire.

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The writing is on the wall, and I love it.

I don’t have any tattoos. I probably never will.  But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin

Our Latest Sign

Every time we personalize our new space it feels even more like The Weaponry.  More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.

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I love having this statement in my office as a constant reminder as I work. I also love the white wall and the Cream City Brick in our office. Fine, I love everything about working at The Weaponry. There, I said it.

I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.

Here is a time-lapse video of our new sign being applied.

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I love this wall. And I love The Weaponry shield as the punctuation at the end of the statement.

Your Takeaway 

If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork,  I may pay for it myself.

*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.

I Owe My Career To The Vanilla Ice Philosophy

I have a philosophy about philosophies.  It’s that everyone should have one. I believe we all need something to ground our actions, beliefs and decisions. It is our philosophies that create the bedrock of our character and our personal brands.

I also have a philosophy about the work I do as a professional creative. It encompasses why I believe advertising and marketing exist. And I stole it from Vanilla Ice. Yes, I am an evangelist of the Vanilla Ice Philosophy. What? You’ve never heard of it?  Right now consultants at Deloitte, Accenture and McKinsey are looking at each other asking, “Do you know what hell he’s talking about?” (And I know you guys read this. #analytics!)

Allow me to explain. The Vanilla Ice Philosophy was first introduced 25 years ago in Mr. Ice’s hit song, Ice Ice Baby. The philosophy emphatically states, “If there was a problem, Yo! I’ll solve it!”

It’s that simple. And it reminds me that there is only one reason agencies exist: To solve our clients’ problems. Fortunately for us, our clients always have problems (some more than others).  Sometimes they are really difficult challenges. Sometimes they are good problems to have.  But they are always there.  And solving them puts food on our tables.

I also love the attitude of this philosophy. You know, the “Yo! I’ll solve it!” part.  Because like an athlete who wants the ball, puck or frisbee when the team needs a big play, I always believe I can find a solution. So throw me the problem! Business is now my competitive sport. And I build teams full of people with the same competitive mindset.

Clients constantly warn us of big challenges or tight deadlines that make their problem difficult to solve. But our team never flinches. We’ve seen too much and overcome too many challenges. In short, we are hard to scare.

So what makes the perfect agency good at solving problems?  Again, we turn to Vanilla Ice. He doles out important instructions in the opening line of Ice Ice Baby. Because he knew in his infinite icy wisdom that the key to solving problems is to collaborate and to listen.

Collaborating means we work together. Our agency huddles together to put the best minds to work as one. We also collaborate extremely well with our clients. By representing all perspectives in the solutions we know we come up with better options than we ever could alone.

Listening means we hear the real problem to be solved. We listen for understanding. We listen for insights. We listen to hear the key problem we are trying to solve. In corporate America too much time is wasted by not hearing, identifying or responding to the real problem.

So thank you Robert Van Winkle. Over the past 25 years you’ve made great music. You’ve made us dance. And you have penned some solid philosophy that I follow every day. Word to your mother.