How to use fake deadlines to make your dreams come true.

You have dreams. I know you do. You have visions of a future that is better than today. In your dream state you have a better job, a more exciting career or your own thriving business. You have lost weight, gained fame, made a fortune and crossed off everything on your bucket list. You, my friend, are Forrest Gumping.

Want To Do’s vs Have To Do’s

The hard part about making your dreams come true is that dreams are electives. They are not required. Which means that unlike taxes, you can put dreams off forever without getting into any trouble. The downside is that when you die your dreams die too. And as you are carried off to your final resting place your unrealized dreams will be left behind, still in their wrappers. Like sad little veal dreams.

Making Your Dreams Come True

The key to bringing your dreams to life is simple. You have to create fake deadlines. How do you do this? You just make them up. It’s the same way we created Leprechauns, Unicorns and the Backstreet Boys. You simply create your own fake timeline to make your dreams a reality.  Then deadline your way forward.

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Give yourself deadlines to keep your dreams alive.

My Entrepreneurship Deadline

On the eve of my 40th birthday I set a series of goals and fake deadlines for myself. One of my goals was to start my own advertising agency. Less than 3 years later I formed The Weaponry. A fake deadline gave my entrepreneurial dream urgency. Which made it a priority. Which gave it attention. Which created the action it required to meet the fake deadline. #3Whiches

Traction Deadlines

Today The Weaponry sets quarterly rocks, or goals, that we must accomplish within 90 days. The 90-day deadline is completely made up. But it creates urgency and forces us into action. It gamifies our efforts and keeps us moving forward and improving as an organization.

My Blogging Deadlines

I publish 3 new posts to The Perfect Agency Project blog every week. I do this to share my experiences, insights and wisdom gained from building my own advertising agency. No one is making me write. No one else is telling me that a new post needs to go live every Tuesday, Thursday and Sunday. But that’s what my fake deadlines demand. So I deliver. As a result my readership steadily increases by 50% each year.

Key Takeaway

Fake deadlines make things happen. They are the true keys to progress. To accomplish something that is important to you start by setting a fake deadline to get started. Then set a fake deadline for completion. And set lots of fake deadlines to meet important and aggressive milestones along the way. Without fake deadlines dreams die. That’s just reality. But don’t let it happen to you. Instead, set your fake deadline today, by 10pm local time. Tick Tock. Tick Tock. Tick Tock.

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Why baby steps are the key to big progress.

I bet you have good ideas all the time. Ideas about inventions you should create, businesses you should start, books you should write, and funny comebacks you should have said (#TheJerkStoreCalled).

We all dream of writing a best seller and starting the next cover-of-Forbes business. Unfortunately, for most people, these are never more than dreams. Because most people have no idea how easy it is to make their dreams a reality.

Baby Steps

There is one simple element that changes dreamers into doers. It’s action. To make a dream come true you simply need to step towards it. You don’t need a giant Giannis Antetokounmpo or Stretch Armstrong-size step. Any baby step will do.

Launching My Business

When I really wanted to start my own advertising agency I started taking little actions that moved the idea forward. First, I bought and read books about starting and running a business. I followed the advice in the books, and actually wrote down my plans. Then I started following the plans. I met with entrepreneurs and harvested their insights and advice.

None of it was hard. Within months I had started a business in my spare time that would support my family. All because I kept taking baby steps.

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Not only is this a baby about to take her next step, it may be the cutest picture that has ever appeared in my blog. Credits go to Angeliz Olivares on Pexels.com

More Baby Steps

Over the past 2 weeks I have taken small but meaningful steps forward on several new projects:

  1. I have created a growing monthly meet up with my college track and field teammates that I think could have a major impact on many lives.
  2. I started writing a script for a live show that I think could become a template for live entertainment shows in every city in the world.
  3. I have taken steps forward to create a new food brand, because I recognized a wide open opportunity that no one else was grabbing.
  4. I contacted a publication and told them I was interested in writing a regular segment for them. I now have a meeting with the publishers in 4 days.
  5. I have started writing 2 different books.
  6. I have been actively studying real estate investing. Not just thinking about it.
  7. I have been sketching out new t-shirts I want to create.

What Happens Next

I am thrilled to have started all of these projects. But they are not reality, yet. They all require more action. In fact, none of the 8 things I started can or will move forward without me. So the baby steps have to continue. But if I keep moving I will have a new line of t-shirts to wear and sell, a food brand you could find at grocery stores, a real estate business, 2 new books, a regular meet up group format that could be repeated around the world, a regular column in a publication and a crazy live show you would pay money to see (even though everyone wears clothes).

Key Takeaway

Action is everything. It is the different between dreams that come true and those that vanish into the ether. Talk is cheap. Action is magic. If you just keep taking baby steps, before you know it, you will have completed a marathon of progress. So, when you get an inkling that you should create or do something, take a baby steps towards it. It’s how I created my advertising and idea agency. And it is how I’ll be able to bring all the other ideas to life too.

If you found value in this post you would also enjoy, The most important ingredient to entrepreneurial success.

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Why your next hire should be an Imperfectionist.

To build a great business you need to collect great people.  But what makes people great, and thus collectable, is certainly a topic of debate. I am sure you have your own trait that you think makes you a valuable addition to an employer. You’re organized. Or energetic. Or creative. Or not easily bored.

I spend a lot of time interviewing candidates for our ad agency. And there’s one label I have heard more than all others. In fact I can’t even count how many times I’ve heard people proudly state, ‘I am a perfectionist.’ This proclamation makes me want to throw up. Because I believe that in an idea business like advertising perfection works against you.

That’s why I proudly consider myself an Imperfectionist. So what does that mean? It means I value progress in any form. I am quite comfortable dreaming up and then sharing half-baked ideas. Or writing a first draft and passing it around for a reaction. Why? Because unbaked and half-baked ideas are available faster than fully-baked. And often times a team simply needs a ‘for-instance’ to get moving in the right direction.

I enjoy sharing ideas that are still in a moldable state. They enable others to help form, modify and improve the ideas before they’re finished. As an Imperfectionist I embrace the process of creating, testing, learning and improving. I love working in an environment that recognizes the great value in being aggressive.

Today, speed is king. In the agency business we need to act quickly to help our clients take advantage of short-lived opportunities and to thwart threats.  This puts a premium on quick thinking and swift action. We no longer live in an era that rewards you for sitting alone in your office making sure your ideas or your presentations are bulletproof.

Now don’t get me wrong.  Once our team has determined a direction and we move into the execution phase, every detail matters. I will question the kerning, analyze the delivery of a line, and poke at a transition until I’m absolutely convinced we have it right. There is a time and place for this type of scrutiny.  And I believe it’s at the end of the process.

So find yourself more Imperfectionists. Explore more. Fail fast. And improve faster. It is the difference between doing and dreaming. Action and inaction. Talking and walking. It may not be the perfect approach for everyone. But it works perfectly for me.