Let’s stop TGIFing around.

Welcome to the second post in my Days Of The Week Series (my gut says this will be one of the seven best). Today we’re talking about Friday. Which is really more like Friday! It’s one of the most popular days of all time (see what I did there?) Everyone loves Friday. But I don’t love the way we often think about the day.

We all know the phrase TGIF.  The thing I dislike about this is that Thank God It’s Friday is really saying, ‘OMG! I am so thankful I have reached the end of my week of suffering!’

But on Fridays at the Perfect Agency Project we want to: Make the most. Not just coast. So we are rebranding the day as Phone a Friend Friday. Or Fone a Friend Friday. Or Phone A Phriend Phriday. Your choice.

Relationships are really, really important in business. I’ve made a genuine effort to develop, maintain and grow mine. In fact, people are one of my favorite things about this planet. And they were an important factor in me choosing to live on Earth.

Today we use lots of ways to keep in touch. We text, email, tweet, snap, chat, IM, Link and stalk people. But Fridays were made for phone calls. Because schedules free up and the pace slows down at the end of the week. So instead of using that lighter load at the end of the week to knock off early, or hang out at either the real or the proverbial water cooler, I encourage you to call someone in your network that you haven’t talked to in a while.

At a minimum, my Phone a Friend Friday calls are always a highly enjoyable end to the week. But they routinely provide great insights, advice and learning opportunities. They help strengthen my relationships. They often shine a light on another friend or contact that could use a call, a hand or a word of encouragement. And these calls regularly lead to new opportunities for me to work with some of my favorite people again.

So don’t start mailing it in just yet my friends. Pick up the phone today and end the week on a high note. Your Friday calls may prove to be the most valuable part of your week on both a personal and professional level. If you don’t know who to call, call me (614-256-2850). Even if I can’t talk at the time I’m sure to call you back. And my voicemail messages alone are usually  worth the call. Have a great day. And I look forward to catching up soon.

Why everything you’ve thought about Wednesday is wrong.

Today I’m starting a new Days Of The Week series. It focuses on the importance of each day of the week. The series will feature all of the best known days, including Monday, Friday and Saturday. But it will also touch on less popular days like Tuesday. But we are going to start the series with Wednesday. (Did the name of the post give it away?)

At The Perfect Agency Project we have deep experience in both branding and positioning. After performing careful research, analysis, a few focus groups, an online survey and interviews with key stakeholders, it is clear that Wednesday needs to be repositioned.

As the middle child of the work and school week this day has often been overlooked or forgotten. To most people Wednesday is Hump Day. It’s best known for being the half way point in the week. It represents the weekly hill to get over in order to start the downhill slide to the weekend.

This is so sad.  It is a horrible commentary on life, work and school. A week is not something to get through. To endure. Or to survive. The week, my friends, is your life. If you want the week to go faster and you’re thankful to be halfway done, you are saying that about your life.

Instead of calling Wednesday Hump Day, I would like to call it Evaluation Day. It is the day that we evaluate our progress towards our goals. It is the day we check to see if we should change something in our approach. Or if there is something more fruitful we can do in the last days of the week to make it a week to remember.

After beginning the week with goals in mind, on Wednesday we should take corrective action to make sure we achieve those goals and accomplish what we set out to accomplish. Wednesday should help you build momentum that you can carry through Thursday and Friday. Not to mention Saturday and Sunday, which apparently I just did.

I love me some Wednesday.  It represents the meat of progress. It is the full engagement day. Because it is equidistant from both Sunday and Saturday. Which allows us to keep our focus on the business at hand. If you are not finding the reward in your Wednesday you should find another way to spend your week. A new job, new career or new quest could completely change the way you see the day.

Wednesday is the American Midwest. Hardworking. Honest and real. Wednesday is farming and manufacturing and producing. Wednesday is where great things happen. Wednesday is not the fly-over states of some New Yorker magazine cartoon. (Which is really funny by the way).new-yorker-Map

So let’s all have a great Wednesday. Or Evaluation Day. Or Momentum Day. Or Full Engagement Day. Or maybe even Midwestern Day. Let’s make this the best part of the week. Because whether or not you realize it now, Wednesday is your life.