How our agency overcame a Biggie Smalls experience.

It was the rapper Notorious B.I.G. who once penned that famous American quote: ‘Mo Money. Mo Problems.’ In 2018 I learned Biggie was right. Because as my young advertising and idea agency was growing at an exciting pace, we also faced mo money problems. Or was it less money problems? Maybe it depends on whether you’re more East Coast or more West Coast.

Go With The Cashflow

In 2018 The Weaponry, faced a cash flow problem. It wasn’t as if I hadn’t been warned. My posse of entrepreneurial homies, including Dan Richards of Global Rescue and Jeff Hilimire of Dragon Army, warned me that as you work with larger and larger clients they will use their financial muscle to get longer and longer payment terms. So instead of our standard 30-day terms, new clients began requesting, pushing for or demanding 45, 60 and even 90-day terms. #WhatWouldSugeKnightDo?

The 60 and 90-day terms put growing businesses like mine in a conundrum. Obviously we want to work with the biggest and best companies in the world. The problem is that while we wait to get paid for the work we have completed, we still have to pay the Weapons, vendors and freelancers who work for us. Which means that like a leaky bucket, more money is leaving the system than coming in. #DearLizaDearLiza

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Big Poppa

By June of 2018 we had been in business for 2 years. We could clearly feel the momentum build. There was sharp rise in the demand for our work. But with all the new work, longer payment terms, and invoices that seemed to have taken the slow boat to PayMe Town, we started carrying between $500,000 and $700,000 in our monthly accounts receivable stack.

For a business that bootstrapped its way into being just 24 months earlier this was an interesting turn of events. It is nice to be owed that kind of money. But cash is the life blood of a business. And there were serious demands on our blood supply.

We were always able to pay our salaries and all of our bills. But the depleted cash on hand meant that we weren’t able to invest in our own growth. We had started looking at space for our Columbus office in June, then hit pause on our plans to sign a lease in order give ourselves some breathing room. We waited on transitioning some of our freelance help to full-fledged Weapons. And we postponed the company offsite meeting in Monaco.

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It Was All A Dream.

When I shared our mounting money challenge with our team, they once again stepped up to solve the problem. Simon Harper, one of our outstanding account directors, shared how we could adjust our invoice timing to make sure we were paid by our clients sooner. Other account leads also contacted their client contacts about the outstanding bills. Which helped get the money ball rolling.

Our accountant, slash bookkeeper, slash egg dealer, Sally Bretsch, recommended another adjustment to our billing process that would ensure that our invoices got into our clients’ accounts payable systems faster, with greater accountability. Which is either totally meta or just a nice word play (Did I mention I used to read Word UP! magazine?)

From Negative To Positive (And it’s all good.)

With these team-driven enhancements in place, suddenly we dramatically decreased the turnaround time between work performed and payments received. We had our own Black Friday moment, when suddenly, following months of increased billing, but decreased cashflow, we started seeing the fruits of our labor manifest in our bank account.

Key Takeaway

Business is a team sport. As an entrepreneur, leader or department head, it’s important to understand that your team will find ways to solve problems and improve performance faster, and in better ways than you would be able to unearth on your own. Share information with your team. Make them part of the solution. If you’re thinking about starting a business, surround yourself with a strong crew who knows more about their specialties than you do. Then give them a mic and let them flow. That’s how small teams make big things happen.

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It’s time for a new office in a new city!

When I first decided to launch my own advertising agency, I had a clear vision of what the fully formed business would look like. It was spectacular, as visions should be. Because it costs just as much to envision a multi-billion dollar empire as it does to envision a lemonade stand. So you might as well envision big.

In 2015, even though my startup was still in the embryonic-stage, I was confident that great things lie ahead. I just never knew the pace at which success would unfold. But I knew, like a 2-year old in a laundry room, the unfolding was just a matter of time.

Things Started Happening

In the fall of 2015 I ran an alpha test of our minimum viable product (MVP) with our first client. The test run went as well as advertised. (#punsalwaysintended) Then, in the spring of 2016, my home office in Atlanta, where I planned every detail of the business, became The Weaponry’s first headquarters. Suddenly I was in business. And I had the best commute in Atlanta.

By the end of 2016, as part of my life design, I moved to Milwaukee. The Weaponry’s new headquarters was my new  home office. In 2017 the business was humming, we saw plenty of runway ahead, and we signed a lease on 1000 square feet of office space downtown, on the Milwaukee River (actually it was on the side of the river).

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Our Milwaukee office. As they say, home is where custom designed surfboard coffee table is.

But Wait. There’s More!

I never wanted to settle for just one office. That’s why I developed my Home Office Strategy. Which means I plan to establish an office every place I’ve owned a home. This includes Milwaukee, Atlanta and Columbus. I also want an office in New England, where I grew up. So Burlington, Vermont and Boston are possibilities too.

By 2018 we had full-time employees in Milwaukee, Columbus and Atlanta. 6 months ago we started thinking about the next office. And, (drumroll app please…) we’ve decided that Columbus, Ohio will be the home of the next office of The Weaponry.

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Columbus, Ohio just keeps getting better.

Discovering Columbus.

Columbus, Ohio is a hidden gem. It is well stocked with a highly educated workforce. It offers an amazing quality of life. And thriving industries. We have had full-time Weapons in Columbus for well over a year. And we are eager to add more.

Back Story

I spent 7 great years in Columbus with the ad agency Engauge, before it was acquired by Publicis, and I was asked to move to the new headquarters in Atlanta. Columbus has a 3-ship flotilla of talented advertising and design professionals. And there are more great brands and smart marketers there than even John Lennon could imagine.

Getting Down To Business

Columbus is the home to well-known brands like Nationwide Insurance and Safelite Auto Glass. There are great restaurants headquartered in C-Bus, including Wendy’s, Bob Evans, White Castle, Charley’s Philly Steaks, Sbarro, Donatos and Steak Escape. There are great retail brands, including Victoria’s Secret, Bath & Body Works, Hollister, Abercrombie & Fitch, and Express. Scott’s Miracle Grow is also growing plants miraculously in Columbus. Cardinal Health, which is the 14th largest company in America is headquartered there too.

The Weaponry C-Bus

We have collected a great nucleus of talent in Columbus, including both full-time and freelance Weapons. The relatively low-cost of living and high quality of life make the city a great draw. What’s even better is that Columbus is within a 3-hour drive of Detroit, Windsor, Cleveland, Pittsburgh, Cincinnati, Lexington, Louisville and Indianapolis. Not to mention Youngstown, Akron, Canton, Dayton and Toledo (wait, I DID just mention them!) The close proximity enables us to service clients in all of those cities from our Columbus hub.

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What is round on both ends, hi in the middle, and loaded with Weapons?

Key Takeaway

There is a lot to love about Columbus. Which is why we are excited to be opening our next office in this great city. I look forward to sharing how we’ve gone about the process of finding our new space, and why we landed where we did. If you are in Columbus and want to be part of a great team, we should talk. Because things are about to get really interesting.

How I designed my life. And suddenly it became true.

On the eve of my 40th birthday I sketched out a vision for the rest of my life. I wrote in great detail about what I felt was my personal legend. By starting with the end in mind, I was able to determine the actions I needed to start making in order to accomplish all of my personal and professional goals.

It was a transformational evening.  In the last hours of my 39th year I determined the best way to grab control of my life, and design it exactly the way I imagined, was to start my own business.

I became totally focused on bringing my design vision to life. I put my plans into motion. Two years later, I launched my own advertising and idea agency in Atlanta. I named it The Weaponry. And I have been living into the vision ever since.

One Life. One Wife.

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We are family. Except on the last day of school. Then it’s every Albrecht for her or himself.

 

My wife, Dawn, gets co-creator credit on my life design. Like Al Jarreau said, we’re in this love together. Because a good marriage is like a 3-legged race, my life plan had to accommodate Dawn’s, and vice versa. We also had to consider our 3 children as part of the design. While we liked Atlanta, it didn’t quite fit all of our design requirements for our perfect long-term home base. So we had to plan our next move.

We didn’t mind moving our children while they were young. But we wanted to stop moving by the time our oldest child, Ava, reached middle school. We wanted to be closer to our families. And as a couple who grew up in Wisconsin and Vermont, we wanted winter. So we began looking for a northern headquarters for our family and bouncing baby business.

The City Search

We began looking for our 13-year home. A 13-year home would mean none of our children would have to move again before they graduated from high school. We drew a circle of acceptability around an area that included Chicago, Milwaukee, Madison and Minneapolis. All of these cities are in the Central Time Zone, which we felt was the best time zone for a well designed life, and maximum business flexibility. These cities also put us within a comfortable driving radius of our parents. And we like our parents.

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As part of our life design we like to cut down our own Christmas tree. We like them full, with a lot of sap.

In the Goldilocks And The 3 Bears analysis of these cities, we decided that Chicago didn’t offer the best quality of life (cost of living and the commute were Boos). Madison was too small for the business I wanted to build. And Minneapolis needed another ad agency like an NBA player needs another tattoo.

The Brew City Sweet Spot

After much deliberation, we chose Milwaukee as our 13-year home. It put us within a 3.5 hour drive of both of our parents. I have a substantial network in Milwaukee, that includes former clients and co-workers from my time at Cramer Krasselt. Dawn and I both graduated from the University of Wisconsin, and Milwaukee is ground zero for Badger alumni. The city offers a great quality of life. The suburban schools are excellent. Plus, it offers easy access to Madison and Chicago, both just 90 minutes away.

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This is the view in front of my office on The Milwaukee River. Full disclosure: this photo was not taken in January.

But I’m A Rolling Stone…

While I wanted to provide my wife and children with long-term stability, deep down, and maybe not that deep, I like moving. By the summer of 2016 I had lived in 9 different cities. I wasn’t sure I could commit to one place for 13 years. So I built a solution into the master design.

The Home Office Strategy

As part of my life design, I developed The Weaponry’s Home Office strategy.  Which is my strategic plan to have an office for The Weaponry every place I’ve had a home. This strategy would provide regular travel and consistent interaction with the friends, co-workers and clients I have made along the way. It would also make me feel like I am part of several communities, so I don’t have to choose just one.

The cities on The Weaponry Home Office Strategy list include Milwaukee, Columbus and Atlanta. Because I grew up in New England I also want an office in either Burlington or Boston. Both of which are wicked good options.

Laying The Groundwork

When I began looking at potential employees and freelancers to join The Weaponry, I was biased towards people based in the cities listed above. So I began forming little clusters of resources in the Home Office Cities to help me live into the dream. In the fall of 2017 we signed a lease on 1000 square feet of space overlooking the Milwaukee River in, you guessed it, Milwaukee.

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It’s great having an office where you can point at someone with both hands.

What’s Next…

Today, I am really excited about the next step we are taking to bring the Home Office Strategy to life. We have been putting a lot of time and effort into the next phase, which may mean a new office in a new city. So tune in next week, when I share the unfolding news of our HQ2. I can’t wait to tell you all about it!

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Our next office will be somewhere on this map.

Key Takeaway

If you want to live your ideal life you have to write down a vision of what you want your life to look like. You have to map out the steps to get you to your ideal design. Then you have to take deliberate actions to make it all come true. It’s an amazingly rewarding and fulfilling adventure. I’m typing proof.

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The most important ingredient to entrepreneurial success.

There is a fun debate about what it really takes to be a successful entrepreneur. Some think the key is having a great idea. Others think it is all about your network. While still others think the key is not running out of cash. I would argue that running out of cash is an awfully bad thing for a business. In the same way that running out of blood is bad for the human body. But that’s kind of like saying the key to solving global warming is not letting the Earth get warmer. It may be accurate. But it will make you look like an idiot when you suggest that at your next Mensa meetup.

Jeff Hilimire’s Recipe

Recently, my friend, and entrepreneur, Jeff Hilimire shared his secret recipe for whipping up a successful entrepreneur on LinkedIn.

 ‘50% amount of runway + 40% hard work/execution + 10% initial idea. I might have overshot the importance of the initial idea.’  -Jeff Hilimire. CEO of Dragon Army and Founder of 48in48

As a good facilitator of engagement should do, Jeff then asked the LinkedIn collective brain if we agreed or disagreed. Which provoked a healthy sharing of opinions. All of which had merit. None of which matched my own.

My Recipe for Entrepreneurial Success

My recipe is simpler than Jeff’s. In fact, I believe there is only one ingredient that matters at all. The absolute essential, non-negotiable, Holy Grail of ingredients, is action.  Without action you are guaranteed not to succeed. But with action, continuous action, all things are possible.

The Idea

The idea is not at all important to entrepreneurial success. Because absolutely everyone has an idea. You have had an idea for a product, service or business that could have worked. I know you have. The only reason that idea hasn’t become a successful business is that you haven’t taken enough action. Yet.

Time, time for some time for some action. (#obscurelyricreference)

Your runway, which is your brine of time and money, is continuously increased by taking more action. Action makes opportunity. Action spins straw into gold. Action is what builds and maintains your network. Action is what makes luck. And action is what makes for a really great date. #amiright

In the past 2.5 years since I took action and launched my advertising and idea agency, The Weaponry, I have had hundreds of discussions with people about the business ideas they wanted to pursuit. Every one of those ideas could have been successful. And every one of those people could have become a successful entrepreneur if it wasn’t for one missing ingredient. You guessed it: Action, Jackson!

Key Takeaway

If you want to be a successful entrepreneur the verb is the word. You have to take action. Absolutely nothing happens without it. The best of ideas, the best networked humans, the deepest pockets and the best of intentions are powerless without action. Talk is cheap. Potential is nothing. Ideas are everywhere. So as Nike once so famously and succinctly commanded, if you want to be successful entrepreneur, just do it.

11 ways my 11-year old would make my lame business awesome.

When I first launched my advertising and idea agency in 2016, I knew great things would happen. I just couldn’t predict the pace at which those great things would unfold. Despite my confidence, had I been grilled under oath by a great lawyer like Ally McBeal or Jackie Chiles, I would have had to admit that I had no hard facts, and no physical evidence to support my original assumptions about our imminent success.

Today,  The Weaponry has indeed been a great success. Our rate of growth, roster of clients and level of talent is tracking with my lofty expectations. Most people who know the details of our story are impressed. But not everyone. Namely, my 11-year-old son, Johann.

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Johann and I in Hilton Head, just before his little brother kicked his flip-flop under the railing and into the water, never to be seen again.

Johann

Last week, as I drove Johann home from his piano lesson he asked, ‘Dad, what’s new at The Weaponry?’ Which he always pronounces as Webonry. (I’ve noticed about 25% of the population does this.) I excitedly told him about our latest news, the number of employees, the new clients, the new lease and more. I concluded with, ‘It’s pretty great huh?’

Johann responded with, ‘Not really.’

It seems a 2-year old advertising agency, launched from dust, now rolling fast and picking up steam, still has a hard time impressing a 5th Grader. I wanted to know what would seem more impressive to my elementary-aged son. So I asked Johann. And here are his answers.


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Some of my biggest fans, and my biggest critic on their first visit to The Weaponry.

11 Things Johann thinks would make The Weaponry way more awesome.


1. A Better Building  Johann said, ‘Dad, nobody even notices your building. You need a much taller building. Either move into a building 20 stories high, or build one of your own. (He liked that my old office in Atlanta was on the 22nd floor.)

2. A Breakfast Buffet I couldn’t argue with this.

3. Promote Yourself!  ‘You need to advertise The Weaponry on billboards all over the city! You need big signs with your logo that say “The Weaponry is for hire!”‘ I think all the  personal injury attorney ads have gotten to him.

4. More People ‘Dad, don’t be an average business with very few people working for you. You need more than 100 people to be a big business. And the more people you have the more money you will make.’

5. More Clients  ‘You need more clients. Like hotels and resorts. You should work with Coca Cola, Ramen Noodles, Fortnite, oh, and movies!’

6. More Offices: ‘You should have offices in New York, Los Angeles, Chicago, Seattle, Houston, Atlanta and Orlando. You know, the big ones.’ I said, ‘You know I have employees in Atlanta, right?’ He responded, ‘Yeah, but they just work with you online. You don’t have an office there yet.’ Touché! #appealdenied

7. Even More Offices ‘You really should have international offices in Tokyo, London, Paris and Sydney.’   Me: ‘What about Greenland?’ Johann: ‘Greenland has a very low population.’

(Yet I dream of my blog one day being read in Greenland. It is the largest country on Earth that has never viewed my blog. #popularitygoals)

8. Celebrities: ‘You should work with celebrity spokespeople, like Brad Pitt and Angelina Jolie, Justin Timberlake and the woman who plays Mary Poppins in Mary Poppins Returns. Jack Black and the guy who plays Remy in Ratatouille. Oh, and Rachael Ray and Jimmy Fallon! But Not Miley Cyrus, because she was naked on a wrecking ball.’

9. Athletes ‘You should also work with sports people like Dale Earnhardt Jr. and Danica Patrick, Aaron Rogers, Michael Jordan, Tom Brady, LeBron James and Gronk!’

10. Directors: ‘You should work with directors like Brad Bird and John Lassiter. And you should also make memes.’

11. Real Weapons: ‘And Dad, The weaponry would be cooler if you actually made weapons. Like swords with skulls on the handles. That would be really cool. And you should have a sailboat that has your logo on the sail!’  Apparently I would be cooler if I was a pirate.

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Johann would be jumping for joy if The Weaponry was more Hollywood. Or more Pirates of The Caribbean.

Key Takeaway:

It is always helpful to have someone remind you that you are capable of more. It is easy to spend time counting your successes, and to surround yourself with those who tell you how great you are doing. But if you want to really accomplish amazing things that are universally impressive, find someone who will tell you all the things you have not yet done. You know, the things that would make you a worldwide success. And if you can’t find someone like that in your circle of friends, try stopping by an elementary school. Because as the saying goes, kids and the dumb ones tell the truth.

We have come to the end of our first lease. So now what?

I walked into my office on Monday morning at 7:30am. For many this would serve as a low point for the new week. But for me, in the quiet and calm, before the week roared to life, I could not have been happier. Because I was standing in the middle of the advertising agency I always dreamed of building.

Time Flies

It has been 13 months since The Weaponry moved into our office space. When we first signed the lease the space had less personality than an empty bucket. Which simply wouldn’t do for the agency I had founded 18 months earlier. Today, as we near the end of our initial lease, it looks as if The Weaponry has always been here. Here’s why:

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My friend Elizabeth Rees, Founder of Chasing Paper, stopping by The Weaponry. Clearly this was not in July.

 

The Furniture

We have real desks and Herman Miller Aeon chairs (which are AEON-MAZING!). We  have comfortable guest chairs in my office that feel like you are getting a hug from a giant Teddy Bear. We have our loungey area couch and chairs that offer a casual place to stop, collaborate and listen. We have our custom designed surfboard coffee table. Because who doesn’t need one of those, right?

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Our casual meeting space where you can put your feet up on The Weaponry surfboard coffee chocolate milk table, or lay down on the couch if you are feeling wiped out.
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Me and Chris Meece in the Teddy Bear Chairs.

The Conference Room

Our conference room is home to our custom-built red, high top conference table. It has been as great as we thought it would be. It allows people to sit or stand and magically be at or near the same eye level. Which is great for staring contests.

The active sitting position of the high chairs means that you simply can’t relax for hours on end at this table. So we meet quickly, then get back to the work to be done. We also have a 55-inch TV mounted to the wall to share work, host video conference calls and watch Netflix at lunch.

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My friend Britt Beck is demonstrating how to sit at our conference room table. I’m executing what we call ‘the stand’. We are both pleased with our individual performances.
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This year a group of CEOs, including Darren Fisher, Larry Bangs, and Adam ‘Little Adam’ Ausloos,  gathered for a regular roundtable lunch at The Weaponry. Shhh. Don’t tell them that the table is actually rectangular.

The Walls

We have a new map on the wall that will be the subject of future posts. But we also have important messages on the wall. Oh, and we painted all of the walls either Snowfall White or The Weaponry Red. So the space feels like us, and we feel like our space.

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Some of our Weapons on our 2-year anniversary, wearing office camouflage.

The Fridge

We have a refrigerator in The Weaponry Red too! It’s the hottest thing in cooling. It cost us twice as much as a black or white fridge. But the fact that it goes perfectly with our space makes it totally worth it. Because you gotta coordinate.

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Our refrigerator, which we call Perry.

What Next?

Now that we have imposed our vision on this space we are facing some interesting realities. We may not fit here for much longer. So we are working with our building’s management team to determine how we can expand over the course of the next year as we will most definitely outgrow this space. In fact, by December 31st I will sign a new lease. But I still haven’t decided which option I will choose.

The Options:

  1. Add new space to our current office
  2. Move from the 2nd floor to the 3rd floor
  3. Move from the 2nd floor to the 5th floor
  4. Sign a 1, 3 or 5 year extension
  5. None of the above
  6. All of the above
  7. Let love lift us up where we belong

Key Takeaway

We have been very happy with the office. It has been a great asset to our team. These 1000 square feet transform The Weaponry from a business to a place. People drop by to see us all the time. I love that. Our clients come and work from our office. Students stop by to see what an agency looks like. Friends and family passing through Milwaukee schedule a stop into their travels (there is also a great beer tour a block away if you are planning your itinerary).

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My parents (who celebrated 49 years of marriage yesterday) on their first visit to The Weaponry.

The day that we outgrow this space will be bitter-sweet for me. It will mean that we have grown beyond our starter office, which is the goal. But it also means leaving our first real home. A home that Kristyn Lilley and I painted and personalized. No matter what, 2019 will be an interesting year. At some point we will be moving on up like George and Weezy. I can’t wait to find out where and when. Thanks for following the journey. Because we’re in this blog together. And like berries on the vine, it gets sweeter all the time.

*If you want to know what happens next consider subscribing to this blog. And if you want to know more about how I did any of this, please let me know. I am happy to share.

How to share your ideas around the world like I do.

When I began writing the Perfect Agency Project blog in 2015 I was in the early phases of launching my advertising and idea agency, The Weaponry. I had so many questions about starting a business that I tried to find information anywhere I could get it. Much of the information and inspiration I found was in blogs. I realized that future entrepreneurs could also benefit from my accumulated knowledge. So I began publishing blog posts on WordPress every week. I wrote about my experiences starting and running a business. I wrote about my philosophies on advertising, marketing, strategy and creativity. I wrote about networking and sales. And I wrote about a strange encounter I had with a woman at a Piggly Wiggly grocery store. Because hey, I had a blog.

Developing An Audience

Three years later, as 2018 draws to a close, I wanted to share a few interesting statistics that demonstrate the power of the blogging platform. When I began writing I knew that I would have readers across the United States. Not because I’m well-known. But because I have 31 aunts and uncles spread from Philadelphia to Phoenix. And 43 first cousins stretched from New England to Nevada. So thanks to my adventurous grandparents, I had America covered.

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America! Blog Yeah!

Going Global

What I didn’t anticipate, at all, was how my blog would reach an international audience.  Sure, I figured some of my friends is places like Norway, India and Germany would occasionally stumble across my posts. But my readership has now gone well beyond that.

In 2018 alone, my blog has been read in (I’m stalling to let you guess the number before you read it yourself…) in 105 countries! That is hard for me to wrap my head around. But it serves as quantitative reminder of just how connected the world now is.

As I look at the map below of the countries where my blog has been viewed, I am in awe of the potential to share widespread messages without paid media, access to a personal satellite (sung like Dave Matthews), a radio tower or fleet of macho carrier pigeons. The map also indicates that when you are interested in a topic, you can now find and connect with others who are sharing what they know on the subject from the other side of the globe.

 

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Where My Blog Is Not

As I look at my blog’s heat map, I can see that my coverage is pretty spotty in Africa. My posts are not the most in Mongolia. And I’m getting no love from the Stans, including Kazakstan, Uzbekistan, Kyrgyzstan, Tajikistan and the birthplace of the Afghan: Afghanistan.

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A typical Stanscape.

I’m dreaming of a green Christmas.

Based on the geopolitical climate, I am not expecting a sudden burst in popularity in the Stans. But the country I really wish I had at least one reader in is Greenland. Look at how huge Greenland is! That is a large chunk of land just sitting naked on my map. However, the Earth’s largest island has only 55,000 people on it. Which means that not even Kevin Bacon is well-connected there.

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I flew over Greenland on my trip to Iceland several years ago. It is amazingly beautiful. Although there was no green to be seen. What really stood out to me was the endless sea of rugged, inhospitable, snow-covered mountains. As I flew over Greenland I remember thinking those mountains would make it hard to get to a good blog if you really needed one. But maybe, just maybe, by writing two paragraphs on Greenland, and an accompanying tag and category mention, I can turn this great white land mass yellow on my map before the end of the year. It would be a very sweet Christmas present.

A little more detail on my international exposure.

Here are a few other facts that I found interesting when I performed Adamlytics on my blog:

  • My blog has multiple views from 79 different countries. Which means there are only 26 countries that have only 1 view (depending on whether you like your stats framed positively or negatively.)
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This is not my dashboard. This is not my beautiful wife. #waterflowingunderground

My Blog’s Top 10 Countries By Total Views:

  1. The United States
  2. Canada (Thanks to all my friends in Quebec and Ontario)
  3. India  (Thanks to this post I wrote about my work travel to India)
  4. The United Kingdom
  5. Germany
  6. Australia
  7. South Africa
  8. Sweden (Thanks Anneli & your friends at Ikea)
  9. Romania
  10. Ireland

  • There are 5 different continents represented in the top 7 countries!
  • In a very symmetrical statistic, the 20th most popular country, Brazil, has 20 views of the blog.
  • The only continent that the blog doesn’t register on is Antarctica. But I’m not sure a view would register as being from Antarctica anyway. Because it is so cold there.
  • There are at least 2 countries where the blog has been viewed that I had never heard of before: Mauritius and Vanuatu (which I think may have been a Survivor Island (meaning a location for the reality tv show, not the rock band from the 80s).

The Perfect Agency Project’s International Exposure By Year

2015: 25 countries

2016: 41 countries

2017: 68 countries

 2018: 105 countries


Key Takeaway

Blogging is an amazing way to reach a very wide audience. You don’t need approval from anyone to start a blog. You don’t have to buy media to get your message out. You simply have to write about things that people are interested in reading. As you write, be patient. Keep writing insightful, educational or entertaining posts, and people will find you. Even halfway around the world. I look forward to seeing where this goes next. Because thanks to the world-wide web, there are no limits to how far your message can reach. Heck you might even get noticed in Mongolia, the Stans, and, Leif-Eriksson-willing, Greenland.

*If you’d like to see if I ever make to Greenland, please consider subscribing to this blog.