Our time here is short. Make the most of it, like Steven did.

The best part of business is the people. I didn’t know that when I started my career. But over the past two decades I have discovered that businesses aren’t just powerful economic engines. They are the primary source of social interactions among adults.  The workplace is dramatically undervalued as a matchmaker of friends, mentors, collaborators and life partners. In fact, I met my wife, Dawn, at work.

Steven Schreibman

On Mother’s Day I got a shocking text from my close friend, Jennifer Hanley, whom I first met when she became a client of mine in 2008. She had bad news. My friend and former client, Steven Schreibman, had passed away the day before. This was totally unexpected. He recently began experiencing severe headaches. Then, on May 7th, he suffered a fall that resulted in a brain injury. He never regained consciousness.

I am truly blessed to have known Steven. But we would have never met had it not been for business. Steven was a fancy pants marketing lead at Nationwide Insurance. I was the creative lead at one of Nationwide’s advertising agencies. And we became fast friends.

The Legend

Steven’s reputation preceded him. My coworkers would come back from meetings with Nationwide telling stories of this wild, rogue client. I couldn’t wait to meet this mythical marketing creature.

He didn’t disappoint. In fact, Steven Schreibman was such a fantastic character, that even though I am only halfway through my advertising career expectancy, I am declaring that I will never encounter another client or coworker that is more spectacularly unique than Steven.

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During an all night shoot in LA, we snuck into a diner for the best peanut butter chocolate shake I’ve ever had. I think Steven (back-row middle) had a Burberry Shake.

Today I am reflecting on Steven’s impact on my life. My last 10 years have been much more flavorful thanks to Steven. Here are four of the many things I will never forget about him.

The Steven Schreibman Top 4 List.

1. His Laugh

I love to laugh. But Steven’s laugh made me look like the farmer in American Gothic.  His laugh felt like the essence of life itself. His laugh was big and loud, like an alarm. And it never contained an ounce of restraint. Nor did it adhere to any social norms. I would have loved to have gone to church or synagogue or a library with Steven just to see if he could actually put a lid on his impulse to laugh without a hint of inhibition at the hilarity of the world. We should all live and laugh like that.

2. He cared.

Steven engaged with people as if he were a talk show host. Which is probably the job he should have had. In fact, I hope he gets that gig in Heaven. Because me and St. Peter would watch the Steven Schreibman Show every night.

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Welcome back to the Tonight Show. I’m Steven Schreibman. And you are not. BWAHAHAHA!

Steven always showed a genuine interest in my life. He was full of questions and remembered everything I ever told him. When we first began working together, my family was small and growing. I have three blonde haired, blue-eyed kids named Ava, Johann and Magnus. Steven would always ask me, ‘How is your little Aryan race coming along?’ I laugh out loud when I think about how completely inappropriate he was, even as he demonstrated how much he cared about me and my family.

3. He Was Eternally Optimistic

Steven was a great client to present creative ideas to, because he recognized the potential in every idea. This is an extremely rare and valuable skill. Everything was Fabulous and Brilliant and Amazing. He loved pushing each idea to see how far it could go. He loved making things bigger, wilder and more attention-getting. He loved making ideas more memorable, and less like everything else. He could have taught a class on getting the most value out of a creative idea. He also could have been the class clown in that very same course.

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This is a very bad picture from a very interesting night. While out in LA on a shoot, Matt Haritan (far right) and I had the idea to go to a taping of the Tonight Show. Not only did we go to a taping, afterwards we got invited back stage, on stage and even staged a coup d’etat on Jay Leno’s couch. Steven (third from the left) loved this kinda stuff.

4. He Was Entertaining

Steven was outlandish, and over-the-top, all of the time. His personality was completely incongruent with that of a large, conservative insurance company. But Steven reveled in being the pot stirrer. He understood his role as the person who could balance out a conservative corporate culture with his total irreverence for all things conservative.

The Master of Shock Value

We should all have a friend who is as endlessly entertaining as Steven was. He was so funny, and so outlandishly unpredictable, that you just wanted to be around him to see and hear what he would do next. There were no ordinary conversations with Steven. I think it would have been a violation of his personal brand to give you a straight answer. Every conversation with Steven was like a box of Cracker Jacks. And I looked forward to the joke, the surprise, or the shocking commentary that was tucked into every exchange.

My First Impression

I first met Steven on a Nationwide commercial shoot, on a 100 degree day in North Carolina. His face was lathered in sunscreen that was barely rubbed in. Which meant that he looked ridiculous. And he loved it. He kept asking if there was something on his face, and he acted oblivious to the white creamy mess he wore like Halloween makeup, just to get a reaction.

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This is from Steven’s going away party when he left Nationwide. Clearly it was significantly retouched. Because he did not have red hands.

The Shirt Incident

One of my favorite Steven memories was from his birthday in 2009. We had a meeting together, and I wore a wild paisley shirt. When the SS waltzed into the meeting he was wearing the exact same shirt! When he spotted me wearing his birthday shirt, his jaw dropped, and he exclaimed, ‘Oh. My. Gawd!  We HAVE to sit next to each other!!!!’ So we did. The rest of the meeting felt like a Saturday Night Live skit. It was all just too ridiculous to take anything seriously. As I think about Steven now, I immediate go back to that meeting. We looked like twin clowns. And we loved every minute of it.

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Steven reacting to a production assistant on a shoot who warned him to be careful on the stairs.

This Blog

Steven was the most engaged reader of this blog. Literally. The insights page on The Perfect Agency Project show that he has provided the most comments on this blog, by far. In fact, Steven has 33% more comments than the next most prolific commenter. This blog will miss him.

Conclusion

I love characters. And Steven was one of the greatest characters I’ve ever known. My conversations with Steven were more provocative and entertaining than the Howard Stern show. Always hilarious. Always inappropriate. And never a bit predictable.

Steven was indeed larger than life. And to those of us whose lives he touched, he is larger than death. Nothing can undo the impact you’ve had on all of us Steven. We will miss you greatly. I can’t wait to hear your laugh again on the other side.

*If you know a friend or family member of Steven’s, please consider sharing this post with them.

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