Great Advice From Ludacris On How To Create Opportunities.

I study successful people. Seriously. Successful people is my favorite subject. I like it even more than gym class. If I was a contestant on Jeopardy, Successful People would be the first topic I would choose. If I had one last book to read on earth it would be about successful people. Unless that book was on the shelf next to Last Minute Tricks To Get Into Heaven For Those Who Giggled Too Much In Church.

I regularly read about, listen to, watch and ask questions of successful people. Recently I watched an interesting interview with the rapper Ludacris (Christopher Bridges). It was the kind of interview where you are on stage, acting as if you are having a normal fireside chat with a total stranger. Meanwhile, a thousand strangers in the audience eavesdrop on your conversation. But they don’t even hide the fact that they are eavesdropping. #TotallyAwkward

MultiPronged Success

At the end of the Ludacris interview they let the audience ask a few questions. A 20-something woman stepped up to the mic and told Ludacris that she wanted to be like him. She noted that he was a Rapper, Actor, Songwriter, Record Label Founder, Headphone Maker, Vodka Creator, Sneaker Line Designer, Restaurant Owner, Real Estate Investor and Philanthropist.

The young woman then listed all of the things that she was doing. Her verbal resume exceeded the number of titles Ludacris had. Which sounded ludicrous. I snickered at the absurdity of her self proclaimed resume. After sharing her laundry list of titles the unknown woman asked the world famous rapper what advice he had for someone who has ambitions to do so many things.

The Response

Luda might have been tempted to laugh at her. I half expected him to tell her to get out my business, my businasz! Or to Move! Or Rollout! Or that your time and your clothes got to coordinate. I was just hoping he was going to rhyme.

But instead of dropping giggles, verses or hardcore attitude on her, Luda dropped some great advice on the ambitious young woman. He said:

My best advice is to first get really, really good at one of those things. When you get really, really good at something it opens up doors that allow you to do the other things you want to do. -Chris ‘Ludacris’ Bridges

First Things First

This is excellent advice. You create great value for yourself when you provide the world with great value. You do this by first putting in the time to become really, really good at something rare and valuable. Which then creates opportunities to do other things that excite you.

Don’t be a Jack or Jill of all trades but master of none. Master one of those trades. The world will then ask you what else you want to do. Because if you are willing to put in the work to be great at one thing, you have what it takes to be great at many things.

Key Takeaway

It’s great to be ambitious. But serious success requires serious focus. Start by becoming great at one valuable thing. Use that greatness as a bridge to your next opportunity to create, lead, write, perform, teach, speak, launch or invest. Success sets off a domino effect of actions. But it all starts with that very first domino. That’s where your focus should be first.

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How to find your secret language and trade it for wealth and happiness.

My son Johann has always been musical. He hummed before he could talk. He sang before he got his first haircut. And he memorized lyrics to songs before he started preschool. Thankfully, my wife and I were smart enough to pick up on this. We started Johann on piano lessons when he was 5 years old. He took to it naturally. Before he even outgrew his baby lisp he was pounding out songs on our piano at home.

A few months after Johann started playing piano I was tuning a guitar at home. 5-year-old Johey walked past as I was strumming and said ‘That sounds like a G Dad.’  I stopped what I was doing and looked at him and said, ‘It is a G!’

But the question was, how did this 5-year-old piano player know this was a G on a guitar? And could he recognize other notes? I then plucked the other strings of the guitar and asked Johann if he knew what they were. Sure enough he named them all with ease. E, A, D, G, B, E.

I quickly researched perfect pitch. I learned that it is the ability to identify musical notes. People with perfect pitch can typically create the sound of a note perfectly without assistance or reference, and they can dissect the notes in a chord. In other words, they are freak shows.

I went to our piano and asked Johann if he could make the sound of middle C. He quickly produced a hum. I hit the middle C key on the piano and had a perfect match. Weird. Then, I tried what seemed really far-fetched. I asked him to face away from the piano. I then played two notes at the same time and asked him what notes they were. He nailed them both. I played 2 other notes. He nailed those too. Then I tried 3 notes together, and he named all 3.

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Johann and his piano teacher Rita Shur, and a bunch of rectangles .

The Secret Language

It was then that I realized that little 5-year-old Johann spoke a language that I don’t speak, and very few people do. In fact, only about 1 in 10,000 people have perfect pitch.  That’s one for each lake in Minnesota. Typically, people who develop PP (#snicker) have musical training before the age of 6. Unfortunately, we lose our ability to develop perfect pitch after the age of 9.

Recognizing his unique musical abilities and interest, we have leaned into his natural skills and talents. He is now 11 years old, and plays the piano, violin and saxophone. He performs in state piano competitions. And he can do things with a harmonica that make me think he could follow in the lip steps of Willie Nelson, Bob Dylan or John Popper.

Your Special Language

We all understand a secret language that most others don’t. Music is just one example. For others it is finance, or sales, or compassion. For still others it may be baking, sports, mechanical interactions or makeup. We all have at least one rare language that we are born with a natural ability to speak and understand.

The key is for you to identify what that is, and lean into it hard. Become fluent. Add value to the world through your mastery of that language. And it is likely to bring you great happiness, and wealth.

Discovering My Language

Johann speaks the elegant and beautiful language of music. God gave me the ability to make wordplay out of anything. Which feels more carny than Carnegie Hall. But hey, I’ll take what I can get.

I knew as soon as I learned to read that I had the innate ability to create headlines. I loved reading them in newspapers and magazines. I loved the way they quickly summarized stories, with a clever twist. I always thought headline writer would be the perfect job for me. That and chocolate milk drinker.

When I took my first advertising class at the University of Wisconsin I was completely hooked. I got straight A’s in everything advertising related. I enjoyed the strategy and the creativity of it immensely. My college professors recognized my abilities and connected me with Paul Counsel, the CEO of Cramer Krasselt, one of the greatest ad agencies in America. Paul hired me, and I got my start as a writer.

Creating a Career

I have spent my career speaking my secret language. I have enjoyed it tremendously. Clients and coworkers value my thinking. As a result, fun and interesting opportunities keep coming my way.

In 2016 I launched my own advertising and idea agency called The Weaponry. We doubled in size in 2017. We doubled again in 2018. And we have unlimited potential ahead. All because me and my teammates are specializing in our secret languages.

Your Secret Language

You can do the same thing with your secret language. Pay close attention to that thing that comes easily to you. Discover it. Develop it. And do amazing things with it. It doesn’t matter if you are young or old. Tap into your secret language and you will have tapped into your path to greatest happiness, value and financial success.

Key Takeaway

You have a secret language that has been programmed into you. It enables you to perform at a very high level. A level that most people have no chance of ever achieving. Specialize in your secret language and play to your strengths. It makes you feel smart and strong. It makes you feel comfortable. It makes you valuable to others. And when you provide great value to others, it translates to both happiness and wealth. Which are two powerful forces we can all understand.

What do you do when you see a road closed ahead sign?

Yesterday morning my family and I piled into our car to make a 2-hour drive to a basketball tournament in the small town of Freedom, Wisconsin. Freedom is just north of Appleton. If Appleton means nothing to you, Freedom is 20 minutes south of Green Bay. If you are from New York City, or a non-American, Freedom is 4 hours north of Chicago.

The Sign

Fifteen minutes into the drive, as we made our way down a country road, we approached a large sign that said: Road Closed 1 Mile Ahead. Local traffic only. As we approached the sign there was one car ahead of us. Upon seeing the sign the driver pulled to the side of the road, then quickly turned around and headed back the way we came, presumably to find a different route.

I ignored the sign and continued down the road anyway. One mile later, I approached a small fleet of construction vehicles parked neatly on the side of the road. They had clearly been put away for the weekend. Despite the warning from the sign, the road was indeed open and passable, even for non-locals like me. I drove through the hibernating construction site, and within a mile I reached the interstate on-ramp, exactly as I had planned.

Don’t Turn Around, Bright Eyes.

As I pulled onto the freeway, and reached my cruising speed, I reflected on this seemingly small incident. Because it was symbolic of how we go through life. We all see signs that tell us we can’t go this way or that. We are told of rules and limitations and regulations that cause so many among us to stop and turn around. Because most good, rule following  people stop when they are told the road ahead is closed.

But if you want to do great things, hard things or never-done-before things, you can’t follow all the road signs. You can’t pull a u-turn every time you are told no.  You have to question, challenge and push ahead. And when you do, you will be surprised how often the closed path advertised ahead is wide open and waiting for you to take it.

Key Takeaway

If you want to start a business, create an innovative new product or service, or forge a new route, you can’t turn around every time you are told you should. The same holds true in our personal lives. You have to find your way forward. Challenge the rules and laws. Question the assumptions. Don’t just take no for an answer. Find out for yourself what is really possible. Because beyond the no, the stop sign and the dead-end are where all the really great things are found.

If you are celebrating your failures you are missing the point.

I hate the word failure. In my book, failure is the real F-word. So why the F has this F-word become so popular lately? Organizational leaders, motivational books and quasi-business coaches are encouraging us to embrace our failures. They tell us to fail fast. And fail more often. They say that if you are not failing you are not pushing yourself enough. I fail to understand this thinking. In fact, I don’t place any value on failures at all.

Emphasizing The Wrong Syllable. 

When I set out to create the perfect advertising agency, I expected it would be a lot of hard work. I expected that I would face a lot of challenges that I was underprepared for.  But one of the best things I did from the beginning of my entrepreneurial adventure was give myself permission to be an amateur. As an amateur, I have valued one thing above all else. It’s not success. And it’s certainly not failure.

I place the greatest value on the attempt. 

The attempt is the action that creates all possibilities of success. Failure is simply a result of the attempt. Failure by itself does not lead to success. Never forget that.

A Life Lesson From Newtonian Physics

Newton’s first law of motion says that a body at rest tends to stay at rest. True dat, Sir Issac! You know what that means to me? A body at rest does not start a business. It does not change paradigms. It doesn’t invent new products or services. A body at rest does not create a magnetic culture. It does not develop a force that helps businesses thrive. A body at rest does not lead a company in sales. It does not create a positive impact on friends, families and communities. In fact, the only thing a body at rest does is remain at rest. Which is tragic.

And… Action!

The supreme value of my entrepreneurial-self is action. As long as I am taking action I give myself credit. Every action gets me closer to success. Action is the energy. Action is the possibility maker. Action is the seed of accomplishment. Remember the old saying that sex is hereditary? (If your parents didn’t have sex, chances are you won’t either.) If you don’t take action, none of your dreams will either.

Golf 

Life is like golf. To get the ball from the tee into the hole you need action. That, my friends, comes from you swinging the club. If you are too lazy or too afraid to swing the club you will never, ever get the ball in the hole. Simply by swinging the club you have given yourself a chance to succeed.

Back to Business

As I build my advertising and idea agency, The Weaponry, I put a premium on action. I place a high value on simply taking one step after another. If the steps are off, or fruitless or inflict pain or damage, that’s ok. The key is to learn, correct and act again.

It was either Steve Perry or Lao Tzu who said, ‘A journey of 1000 miles begins with a single step.’ But even more importantly, every step of the journey is just a single step taken. Maybe you’ll have some missteps along the way that will ultimately make your journey 1001 miles, or 1110 miles or 2000 miles. That’s ok. That’s not failure. That’s action. Take the first action. Take the second action. Then just keep going. That’s how it happens. Don’t embrace failure. Embrace the action that created the possibility.

If you’re ready to take more action now, consider subscribing to this blog. Where else will you find Sir Issac Newton, Steve Perry, golf and the F-word references in the same 600 word post?

 

The one thing to focus on to be most successful.

Do you know why you are successful?  I know why I am.  Since you are reading this post, I expect you want to learn to be more successful too. So let’s get right to it, after this distraction. And another distraction. Wow, so many distractions before we get to the one thing!  These distractions are ruining this blog post! Or maybe this is an important demonstration of the point of this post.

The common theme of my greatest successes comes down to one word: Focus.

When I have created the best work, come up with the greatest answers or had the most impact on my clients, I was able to focus completely on the challenge in front of me. The same holds true for personal successes and achievements.

Far too often we take on too many responsibilities concurrently, juggling and reordering them like Lucy and Ethel in the chocolate factory.  Focus is about concentrating your energy. Taking on too much dilutes your power, potential and performance.

FOCUS = Focus On Completely Until Solved

Focus means prioritizing. It means scheduling so that everything can be the star for a time. Sometimes that means we focus on projects exclusively for a month. Sometimes it means focusing on a challenge for a couple of days. Or a couple of hours.

Scheduling to eliminate distractions is key.  As my friend and excellent business ideator  Duane Nelson often says, ‘Multitasking is a myth.’  But it is such a popular idea it could win the Myth America Pageant (if there were such a thing).  It’s really a matter of how hard we are able to focus. More focus means greater intensity of thought, deeper evaluation and more intelligent solutions.

When I have won major pieces of new business or created work that helped transform the way a brand behaves and spurred transformational growth, I have been able to clear my plate, my desk and my brainium to get the work done.

As we attack client challenges at my advertising and idea agency, The Weaponry, I am always thinking about focus. I want to deploy the thinking power of each member of our team in a way that drives the greatest client results.  That is why we schedule our work  so that every project can play center stage for the appropriate amount of time.

It can be tempting to take on as much work as one human can shoulder to show how tough, capable or responsible you are.  While seemingly helpful to your team and your employer, this load-it-until-the-axles-bend approach doesn’t lead to the superstar performances you will be most proud of. It may, however, lead to broken axles.

This isn’t just a work thing.  Distractions are everywhere. Volunteering, attending events and getting roped into activities in your personal life can detract from your focus too.

Micro focus moves the needle micrometers.  Macro focus can move it miles. So if you are looking for greater performance, greater ideas and greater results find a way to get greater focus on the project in front of you.

*This blog post has not been brought to you by the Ford Focus, a model of Performance & Efficiency. With available SYNC® 3 · Dual-Zone Temp Control · Smart-Charging USB Ports.  It is designed to inspire | Ford.com “Car of the Year Award” – Autoguide.com

When the going gets tough read this.

My career goal is to create the perfect advertising agency. Simple right? Or maybe not. Because attaining perfection is hard. And elusive. And a Milton Bradley board game that makes you feel like MacGyver racing the timer on a bomb in your rec room. But creating the perfect agency is my goal because it’s hard. And because achieving it would help make everyone involved (including my clients, my teammates and our families) happy, sought after and prosperous.

If you are undertaking something hard, and I hope you are, it will test you, repeatedly.  Like a diabetic tests their glucose. Your mission is like a boxing match. You step between the ropes and square off with whatever or whoever is standing between you and your goals. And you start throwing all you have at each other. Only one of you will win. The one who wants it more.

Today I read a great quote that I want you to put in your pocket. As you fight for your dreams, your goals and your right to party  pull it out between rounds and use the quote as your smelling salts to help shake off the cobwebs and the fatigue.

Always bear in mind that your own resolution to success is more important than any other thing -Abraham Lincoln

My friends, Abe Lincoln knew what he was talking about. Though he faced immense opposition, his personal resolution lead to the single most important victory in American history, both for our nation and for us as humans. He also used his unwavering resolve to achieve his other lofty life goals of getting his face on the penny, creating a popular log-based toy, and building a car company with Matthew McConaughey.

So keep doing that hard thing. Keep fighting for your ultimate success. Keep your eyes on the prize. And keep Lincoln’s quote close at hand. Because as he can attest, you never know when you might take an unexpected hit. (What? Too soon?)